Can you share any information that demonstrates the impact that this project has had on your business?
It took only one campaign to see the results of the developed product.
Pocesses time droped by 80%, incurring in only a third of the previously required man power. It also produced better results, as the feedback from end users was pretty much inmediate, letting us know of how much better was the experience during the campaign.
How was project management arranged and how effective was it?
Being this a project involving few people, we decide to go for a simple approach, kanban based, with a weekly meeting to review progress made and revisit the task needed to be done.
In this case, I think it was the best approach, as it required little management time, leaving more hours to developers to focus on the tasks needed to be done.
The goals, was to each week pick a set of task that would add inmediate value to the user.
What did you find most impressive about this company?
What I found most impressive was their commitment to the project, how deeply involved they were with problem and the interest shown in getting to know the most about the context in which the product would operate.
This made it really easy to manage the process, as it required little to no time explaining on what each task consisted and why it was needed, so most of the meetings time was freed to joinly decide what where the most valuable ones to addressed.
Are there any areas for improvement?
Probably, but at the moment I can't think of anything.