E-Com Fashion

BACKGROUND

Introduce your business and what you do there.

We’re a jewelry store in the Diamond District. We mainly deal with antique jewelry and signed pieces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with E-Com Fashion?

Since we’ve been in business for 40 years, we want to put together a website with all of our jewelry pieces, which we also want to advertise. 

SOLUTION

What was the scope of their involvement?

E-Com does all of our marketing work and works with our account and website manager to deal with our ads on Facebook and 1stDibs. They’ve used Wix to create our website, and they also handle our monthly newsletter. Simply put, they handle virtually everything we need for marketing. They even take photographs of our jewelry pieces that they use for ads every month. 

At present, E-Com works with us once a week. We’re currently undergoing a transition process, where they update us about what they’ve been doing for our marketing campaigns. 

What is the team composition?

We mainly work with Allen (E-Commerce Consultant & Specialist). 

How did you come to work with E-Com Fashion?

I wasn’t in the company when Allen first came to us. 

How much have you invested with them?

We spend between $200–$300 a month. 

What is the status of this engagement?

We started working with E-Com in September 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

E-Com mainly deals with the numbers from our website. Considering the time, the metrics we have aren’t completely accurate. However, we’ve definitely seen an increase in our sales. 

How did E-Com Fashion perform from a project management standpoint?

E-Com has been terrific in terms of communication, keeping us up to date with what they’re doing. I’ll give them a perfect 10 if I have to rate them. 

What did you find most impressive about them?

E-Com has been diligent; they’re on top of things, especially when I first came in. They communicate how everything is performing. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Let Allen do what he does because he’s always on top of everything. He’s highly communicative, so you don’t have to stay out of the way, but you should let him do his work.