What evidence can you share that demonstrates the impact of the engagement?
As a ministry, it’s essential for us to make donor dollars stretch as far as possible. DX Media Direct has been crucial in providing cost-effective solutions to capitalize on remnant inventory. Instead of buying a handful of spots in primetime, we get hundreds (if not thousands) of spots during off-peak hours for the same investment.
As it turns out, those spots are ideal for us because more people are willing to explore their faith during those times. With DX Media Direct’s guidance, we were able to establish an effective media strategy that suited our budget.
How did DX Media Direct perform from a project management standpoint?
They beat us to the punch every time. Whenever I ask for something within a certain timeframe, they always deliver faster than expected. Recently, I requested some voiceover work, expecting to get it within a month. They managed to complete the task two days later, which was fantastic.
In terms of communication, everyone on the team is willing to help us with our needs. At least once a year, the entire organization gathers to exchange ideas and have a meal together. This helps solidify our partnership, and we’re able to talk with everyone.
What did you find most impressive about them?
Building on my previous comment, I appreciate their responsiveness. I’ve never had to ask for something twice, and they often anticipate what I need. Moreover, they’re full of heart and understand what we’re about. They’ve supported the ministry and have actually donated a few services to us. It’s unique to have a partner that’s invested enough in the client’s mission to put their money where their mouth is.
Are there any areas they could improve?
No, nothing comes to mind. Based on what we’ve seen from them, we’re completely satisfied with their performance.
Do you have any advice for potential customers?
Take the time to explain your goals and needs but also be open to their suggestions. They have a lot of experience and know how to adjust a strategy to get more out of the original idea. Whether it’s changing where to implement ads or doing AB testing to gauge effectiveness, they’re able to advise us in ways that we hadn’t considered before.