DSR Branding

Introduce your business and what you do there.

I am the director of Babel Creative, a copywriting and creative content agency.

What challenge were you trying to address with DSR Branding?

I was looking to create a brand identity, business cards, and a website.

What was the scope of their involvement?

They built a brand identity, including our logo and typeface. They designed the website from scratch and provided the content, except for the copywriting on the website, which I did myself.

What is the team composition?

I worked with Dan (Founder & Brand Strategist), Reuben (Lead Designer), and a developer.

How did you come to work with DSR Branding?

We collaborated previously on a couple of small projects. I was impressed by their work and the way they interacted with clients.

How much have you invested with them?

AUD$7,000 (approximately $5,400 USD).

What is the status of this engagement?

We started working together in April 2019, and we wrapped up in June 2019.

What evidence can you share that demonstrates the impact of the engagement?

We have had a lot of extremely positive feedback. The brand design was innovative and has won several awards. I described exactly what I was looking for and was happy that they delivered something that stuck to the brief.

How did DSR Branding perform from a project management standpoint?

They did quite well. I appreciated that I interacted with the same people throughout the engagement. I also liked that we always had access to key decision-makers. They’re timely and have good communication. We spoke via phone and email.

What did you find most impressive about them?

They’re innovative, disciplined, and highly effective. The working relationship was easy and functional. I loved the deliverables the first time I looked at them. They really paid attention to what I wanted regarding look and feel.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Give as much information as possible regarding who you are, what you do, and where you want to take your brand. That gives them the tools to tailor their work to best fit your needs.

Please describe your company and your position there.

CTO and I oversee software development

For what projects/services did your company hire DSR Branding?

Rebranding and consulting regarding brand image

What were your goals for this project?

Develop a new brand that would help us stand out in the market

How did you select DSR Branding?

We had seen their work with other clients and liked their approach and consistency. We had several meetings regarding the project and how we could work together.

Describe the scope of their work in detail.

3 new brands for 3 new businesses and 1 rebrand.

What was the team composition?

We had 4 team members from DSR working with us. Mainly account management and designers.

Can you share any outcomes from the project that demonstrate progress or success?

Adopted all brands without revisions. Really loved their work. Has helped us win new clients.

How effective was the workflow between your team and theirs?

Very straight forward clear communication. The workflow involved workshops and branding design sessions.

What did you find most impressive about this company?

We were amazed by their professionalism and the quality of the overall design we got at the end of the process.

Please describe your company and your position there.

Co-founder of Brill Coffee

For what projects/services did your company hire DSR Branding?

We needed our product to stand out and for the brand to reflect the quality of our product. DSR Branding handled everything from designs to strategy.

What were your goals for this project?

For our product to stand out and represent the quality of our product.

How did you select DSR Branding?

I’ve known Dan for a long time and have always been incredibly impressed with his professionalism and attention to detail. I knew DSR would handle this project exceptionally well.

Describe the scope of their work in detail.

From fleshing out a brand strategy, to helping out with our designs, labels and go to market strategy. We had multiple sessions ranging from SWOT analysis, to brand discovery and working one on one with their design team to create a brand that resonates with the product we are selling.

What was the team composition?

I worked closely with Dan and his team and knew we were in good hands.

Can you share any outcomes from the project that demonstrate progress or success?

We’ve won multiple awards for our designs and frequently receive comments on our branding thanks to Dan and his team.

How effective was the workflow between your team and theirs?

We met multiple times and had correspondence via phone, email and in person.

What did you find most impressive about this company?

Their dedication and professionalism with their work.

Are there any areas for improvement?

They’re a growing company and I’m confident they’ll continue to become one of the best branding studios.