We create websites that help your business grow


We are a Brisbane-based website-design and development studio who offer our clients a competitive advantage by combining business insights and strategy with digital expertise.

We work to understand your business to deliver a website that will help you grow. We specialise in the eCommerce space and ensure our clients online businesses succeed by building top-performing Shopify websites.

$50 - $99 / hr
2 - 9
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West End, Australia
  • 12 Jane Street
    West End, QLD 4101


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Web Design & E-Commerce Dev for Online Retailer

"Their level of support was great, especially because of how niche our business is."

Willing to refer: 
The Project
$10,000 to $49,999
Mar. - June 2018
Project summary: 

Drive Digital developed and launched an e-commerce Shopify site for an online retailer. They helped with the design and added all necessary features and updates to streamline the platform. 

The Reviewer
1-10 Employees
Melanie Crammond
Founder, Tragic Beautiful
The Review
Feedback summary: 

The new site entirely exceeded expectations and satisfied the client, leading to significant success in sales for the business. Drive Digital brought a personalized approach, taking the time to learn about the client’s industry and provided outstanding deliverables. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the owner and founder of Tragic Beautiful, an online retailer that sells clothing, accessories, and shoes.


What challenge were you trying to address with Drive Digital?

We hired Drive Digital to help us relaunch our outdated Magento-based website as a new Shopify site. 


What was the scope of their involvement?

Drive Digital helped us launch our Shopify site from start to finish. We strategized and planned how to implement the new website from scratch. We provided them with Photoshop mockups of the designs and features we wanted. Additionally, they set up modules and add-ons for all of the features and functionalities we needed. One aspect of the site they really helped streamline was our complicated pre-order system. Before, we used to pay a developer by the hour for every update we needed, but Drive Digital changed the feature so we could do it with the click of a button. 

What is the team composition?

Brad (Owner, Drive Digital) was my main point of contact, but he had other designers working with him. 

How did you come to work with Drive Digital?

I found Drive Digital on Google. After talking to Brad, he gave us a quote and I found him to be genuine and accessible, especially compared to other companies. He really understood our company, even though we are quite niche, and I appreciated that he cared about us. 

How much have you invested with them?

We spent between $15,000–$20,000. 

What is the status of this engagement?

We worked together on this project from March–June 2018. 


What evidence can you share that demonstrates the impact of the engagement? 

Brad’s work was brilliant. Our old website and business were in trouble, but since launching the new site, we’ve seen great turnover for our products. Every month, we’ve had a 30% increase, which is excellent considering online retail is struggling in Australia. 

How did Drive Digital perform from a project management standpoint?

Brad managed the project fantastically. We used Asana and were incredibly happy with how that worked for us. We liked it so much, we’ve actually started using it within our own organization. Brad was very professional—he was able to support us on both small and large tasks, so we appreciated him.

What did you find most impressive about them?

Their level of support was great, especially because of how niche our business is. During our first meeting, Brad took the time to understand us and gather information. Other companies have a more superficial way of going about business, but Brad was honest and open about his approach. 

Are there any areas they could improve?

No, there is nothing for them to improve—we were happy with them. 

Do you have any advice for potential customers?

Be completely honest and upfront about what you want from the engagement. 

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer