Dreww

BACKGROUND

Introduce your business and what you do there.

I’m the general manager at a nonprofit organization in a private high school in Quebec. Our organization has existed since 2000, and we raise funds to add different installations to the private school, including cultural and sports facilities. The school was founded in 1951, so our fundraising helps bring its facilities up to date.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreww?

We were in the middle of a major fundraising campaign starting its second year. During a board meeting in March 2022, we decided to hire a firm to create testimonial videos and voted on a budget; in the philanthropic world, this approach has enabled many to achieve fundraising goals. Our mandate to Dreww was to produce videos for the campaign to launch our second year. The goal was to stimulate our campaign and raise funds to complete our project.

SOLUTION

What was the scope of their involvement?

Dreww has created four videos for our fundraising campaign; one describes the project, and the other three are testimonials from school alumni. We gave them names of alums and broad ideas, and they were responsible for the storytelling and technical aspects. They built scenarios and came back with creative ideas that we discussed back and forth for about three months; they created 85%–90% of the content. 

After a holiday, they came to our facilities and filmed the video. The team put together a set and found alums to give testimonials. We built what we wanted in each story using my ideas and their creative input and expertise. They also filmed exterior footage of the school. From there, Dreww edited the videos, and we premiered them at a launch event. 

Currently, they’re helping us with a social media marketing (SMM) campaign on Facebook, Instagram, and LinkedIn that will run for the next month. The campaign will use the same videos, and Dreww will use Meta to reach out to as many people as possible. 

What is the team composition?

We work with Andrew (Founder, CEO & Executive Producer), Julien (CAO), Evan (Film Production Manager), Joshua (Director of Film Productions), and a few other teammates supporting us. I work with the editing team through Evan. 

How did you come to work with Dreww?

We approached a few companies, and Dreww came highly recommended by some of our board members. We have technology courses in grades 10 and 11, and some of the alums that have gone through them now work for Dreww. Additionally, some of our teachers raved about the company. 

I had also heard of them through campaigns they had run in Montreal since they’ve worked with big brands in Quebec and Canada. Ultimately, we chose Dreww due to their capacity for storytelling, which is one of their specialties. Moreover, if we give someone money, we like to encourage our alums. We knew we would get a good product from Dreww and that they could deliver what we wanted. 

How much have you invested with them?

We’ve spent $32,000 CAD (approximately $24,000 USD). 

What is the status of this engagement?

We started working together around May 2022, and they finished the videos in November 2022. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Dreww’s work, we’ve raised hundreds of thousands of dollars for our campaign; the launch event in November 2022 was a success, helping us raise thousands of dollars in donations. The videos have also improved our visibility because people are talking about our campaign. We’ll have more metrics in six months after the social media efforts. Overall, Dreww has been able to funnel our ideas into something concrete that matches our vision.

How did Dreww perform from a project management standpoint?

We have no problem with their project management. They’ve established the budget and have stuck to it. As for deadlines, they deliver things when they say they will. We communicate through emails, text messages, phone calls, and Zoom. We use phone calls or texts when we need to contact them quickly.

What did you find most impressive about them?

I’m impressed with Dreww’s creative edge and their understanding of testimonial videos. They’re also very skilled in SMM; their last campaign with another company went viral a month ago, so they know how to get attention for the products they’re pushing. Therefore, I’m excited about the SMM campaign results and expect a lot of traffic for the videos and the donations that come with that. 

Are there any areas they could improve?

I can’t think of any negative points; they’ve delivered what we wanted, and we’re very satisfied.

Do you have any advice for potential customers?

Trust Dreww and let them guide you. At the end of the day, you’ll be happy with what they do.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Valleyfield Volkswagen Company, a car manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreww?

We wanted to honor the founders of our company due to our 15th anniversary.

SOLUTION

What was the scope of their involvement?

Dreww produced a video for us. We first met with Andrew (Founder) and one of his colleagues to explain what we wanted. Consequently, they interviewed a couple of our customers and us to proceed with the video filming, using my house and the dealership as the main locations. We also gave them some old pictures they could use for the material.

Regarding technologies and equipment, they used a drone to film.

What is the team composition?

We worked with around eight members of their team, including Andrew, Josh (Director of Film Productions), and Evan (Film Productions Manager).

How did you come to work with Dreww?

Andrew is friends with my daughter.

How much money have you invested in this partnership?

We spent around $50,000 with them.

What is the status of this engagement?

We worked together from April–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video they created gave us great visibility — everybody in our city was talking about our video on social media. It was emotive material that spoke about our company’s beginnings.

How did Dreww perform from a project management standpoint?

They stayed within budget and met deadlines. In addition, they were very responsive and nice regarding communication — we used emails and texts as our main communication channels.

What did you find most impressive about them?

They walked me through every project step, which was great because I wasn’t familiar with filming and publicity.

Are there any areas they could improve?

I didn’t think there was anything they could improve on — everything about their work was perfect.

Do you have any advice for potential customers?

Give them your confidence, and they’ll walk you through the process smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications director of Les Restaurants Lafleur, a fast-food restaurant chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreww?

We wanted to increase our social media presence and brand awareness to reach more customers.

SOLUTION

What was the scope of their involvement?

Dreww helps us with social media marketing (SMM) and additional branding tasks. They work on our logos and handle our Facebook, Instagram, and TikTok accounts, including posting stories, photos, reels, and any other content we decide on collaboratively. Dreww’s team is also responsible for designing and implementing creative assets, a content calendar, and even developing an innovative campaign with an actress we hired. For this last part, they came up with a comedic story of an older lady that was our community manager.

In addition, Dreww’s team answers our high influx of comments on our platforms with witty responses.

We’re currently in the early stages of our partnership. Once we reach our firsthand objectives of building our brand and increasing our followers, we’ll start expanding our project’s scope with the second phase we plan to execute in a few months.

What is the team composition?

We've worked with Andrew (Founder), Julie (Social Media Manager), Olivia (Director of Agency), and Arnaud (Digital Projects Manager).

How did you come to work with Dreww?

A friend referred Dreww to me. After that, I looked at their work on their website, and it seemed like they stood out from other agencies due to their creative, young, and fresh approach — they knew what they were talking about. Consequently, I reached out to them and felt a connection with their team, so we decided to move forward.

How much money have you invested in this partnership?

So far, we’ve spent $120,000–$250,000 CAD (approximately $87,000–$181,000 USD) with them.

What is the status of this engagement?

We started working together in July 2022, and the engagement is ongoing. We’re looking for a long-term partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work speaks for itself. Many people started talking about our brand because they enjoyed our TikToks and posts. In terms of metrics, we’ve seen a 10% increase in our customers and an 8% increase in sales.

How did Dreww perform from a project management standpoint?

Project management is perfect; they deliver everything on time and within the established budgets. Regarding communication, we use phone calls, Slack, Zoom, and in-person meetings.

What did you find most impressive about them?

I was amazed by their creativity and innovative approach. Overall, Dreww’s team is out of the box.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’m very satisfied with their work.

Do you have any advice for potential customers?

Ensure to be open-minded and let them be as creative as they can be.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing analyst at a tire distribution company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreww?

We wanted to create a TV commercial.

SOLUTION

What was the scope of their involvement?

Dreww is doing video production for us. We started by talking with the producer to find ideas for the script and where we wanted to go. After that, they returned to us with a script, and we shot a 15-second video once we approved it. We had a full day of shooting with them, and after that, we had some meetings about the sound, the colors, and our feedback.

Regarding tools, they provided their own equipment and accessories —everything was included. They also handled all the video editing and audio mixing.

What is the team composition?

I've worked with Andrew (Founder), Evan (Film Production Manager), Josh (Director of Film Productions), and other members of their team.

How did you come to work with Dreww?

They were already working with us when I joined the project. Dreww was referred to us by our former marketing specialist.

How much have you invested in them?

We've spent around $30,000 CAD (approximately $22,800 USD) with them.

What is the status of this engagement?

We began working with them in September 2021, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everyone loves the video, and we've received great comments about how professional and amazing it is. We've shown the footage on French Canadian channels and social media such as Facebook, YouTube, and Instagram.

How did Dreww perform from a project management standpoint?

Project management is great; they're always there for us to explain everything and answer our questions. Also, everything's delivered on time and even before the deadlines.

Regarding communication, we use Google Meet, in-person meetings, and emails — they've been responsive.

What did you find most impressive about them?

They exceeded our expectations regarding their professionalism in handling the project; they had all these people with specific tasks and roles when we were shooting the scenes. It looked like we were shooting a movie, and the result was amazing in the end.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Do you have any advice for potential customers?

They're good at what they do, which is great, so trust them with what they think, and it'll go well.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for Cider Lacroix, a cidery located north of Montreal, Canada.
 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dreww?

We needed help with our social media marketing efforts. Our goal is to increase brand awareness through our social media platforms and drive market share growth.

SOLUTION

What was the scope of their involvement?

Dreww manages all of our social media accounts. This involves community management and creating and running campaigns through social media. For instance, they’ve helped us come up with a strategy and campaign for our TikTok and Instagram using short videos. We can’t handle this ourselves, so they provide the knowledge and resources to shoot and create the needed videos, each having a clear message.

What is the team composition?

We’ve worked with the principal director of their company, but we mainly work with the person who manages our account.

How much have you invested in them?

We’ve spent around $400,000–$500,000 so far.

What is the status of this engagement?

We started our engagement in June 2019, and it is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with Dreww, we’ve seen significant growth in our social media accounts. For Instagram, we started with 1,000 followers and now have 14,000. For Facebook, we began with 7,000 followers and now have around 15,000. We’ve also noticed an improvement in our market share, which is one of our main success metrics.

How did Dreww perform from a project management standpoint?

They’ve been able to meet deadlines and are very responsive, even during weekends. In a nutshell, we can always reach out to them whenever we need help on anything. For communication, we usually interact through Slack, email, and phone calls.

What did you find most impressive about them?

We’re impressed by how fast they are able to come up with a new idea. They are also very creative and updated on the latest trends within their industry.

Are there any areas they could improve?

None. 

Do you have any advice for potential customers?

Be open to their ideas — they are specialists when it comes to social media, and they always know what they are doing. Also, be confident in working with them because they can help you achieve your goal.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Cirka Distilleries. We make gin and vodka.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Independant Studios inc?

We hired them to extend our marketing needs and attract new customers.

SOLUTION

What was the scope of their involvement?

We partnered with them to produce a 30-second commercial in partnership with another brand. Independant Studios took the reins when it came to overall creative direction, though they briefed us on how they were putting it together throughout.

What is the team composition?

Andrew (President & Executive Producer) was my central point of contact, and he organized everything on their end. 

How did you come to work with Independant Studios inc?

Independant Studios came on board with the contract we signed for this project. 

How much have you invested with them?

We spent about $1,000.

What is the status of this engagement?

The project took place from May–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were very satisfied with the finished project. We got a lot of great engagement through it once it was launched. 

The video was shot in a really interesting way. I was impressed with the set up, how dedicated everyone was, and how quickly everything was put together. I have a lot of confidence in Independant Studios’ artistic direction. They were also very open and flexible to our feedback as well. 

How did Independant Studios inc perform from a project management standpoint?

Their communication was great — we really appreciated it. Everything was very clear, and any questions we had took under 12 hours to answer. 

What did you find most impressive about them?

Independant Studios offers a turnkey solution. They were so great at getting everything together and really listening to what we needed to do. We didn’t have to go back and forth a million times, which can be really frustrating and make things take a lot longer. Indpendant Studios hit the nail on the head right from the start. They were great to work with.

Are there any areas they could improve?

The length of time it took to see the finished product was a bit long. It was a little bit nerve-wracking, but I trusted their process. However, I would’ve liked to see a little more post-production before the launch, just to get a better feel for things. 

Do you have any advice for potential customers?

Don’t hesitate to communicate about what it is you want and what you’re looking for. They can’t fix what they don’t know.

BACKGROUND

Introduce your business and what you do there.

I’m the brand manager for IT foods, an importer and distributor of specialty foods.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Independant Studios Inc?

We worked with their team for a specific brand called Great Jamaican, which needed help with a social media video campaign.

SOLUTION

What was the scope of their involvement?

They wrote the script for all of the content, and we reviewed and approved what we liked. From there, they handled all of the pre-production planning process, filming, and post-production editing of the final product.

What is the team composition?

Maybe 5–6 members of their team worked on the project with us.

How did you come to work with Independant Studios Inc?

We had already partnered with their parent company to manage our social media at large, and so they recommended we bring Independent Studios into the contract when we decided to do the video project.

How much have you invested with them?

The total cost for the video shoot and campaign assets has been about $20,000.

What is the status of this engagement?

We worked on the project with them from June–July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m waiting for the post-mortem from them with the exact final numbers, but the video they created is great. We were really pleased by the quality of the final product, which was delivered in both French and English, and we’ve definitely seen a lot of engagement on social media as a result.

How did Independant Studios Inc perform from a project management standpoint?

They are really passionate people who know what they’re doing, and they are committed to creating something that they will be proud to have out on the web. Because of that, we never felt like we weren’t getting enough attention or service from them.

What did you find most impressive about them?

We really appreciated the energy and excitement they brought to the project. They are all pretty young, so we were confident they would be able to tap into social media audiences with the content that they created for us.

Are there any areas they could improve?

Since they are a younger group, they don’t have quite the same working hours and feedback processes in place that you might expect, but it never caused us any major problems.

Do you have any advice for potential customers?

They are really friendly and easy to work with, so as long as you have a good sense of what you want them to create, they will be able to make it happen for you.