What evidence can you share that demonstrates the impact of the engagement?
Within a few months after we started working with them, we were consistently on the first page. We track our metrics daily and calls generated from the website go through a separate toll-free number so we know the impacts of our SEO. More than 60% of our total calls are generated from the website. That’s up from 1% before we started working with Dreamscape. We’re now recognized for 140 keywords when you search in this area. In practical terms, that means we’ve doubled our client to bed capacity ratio, which is up from six clients per day to 12.
How did Dreamscape Marketing perform from a project management standpoint?
I feel like I have access to everybody. I have a project manager at my disposal that I touch base with about once a week. I can also call the CEO and discuss ideas whenever I’d like. They’ll immediately put a team together to respond to the request.
During the course of our relationship with Dreamscape, we've had three or four project managers. All but one has been good, and with that one it was more about personalities than quality. The one we have right now is excellent.
The CEO told me early on that his model is to overpromise and overdeliver. They’re true to that. There’s been only one hiccup in over three years. He shoots for the moon and gets beyond that.
What did you find most impressive about them?
At the end of the day, it's about results. We get quality and responsiveness. They’re still small enough that I can call the CEO and get a call back from him. They move quickly to respond to our needs. And we get results.
Are there any areas they could improve?
I’ve only had one site visit from them in the three years we’ve been working together. There’s another one scheduled: the project manager is coming out next month. I understand it’s expensive to travel to and from the East Coast where they’re based but I feel like it’s important for them to know my facility, talk to my staff and me, and see my clients to really understand us.
Do you have any advice for potential customers?
Communicate. Part of what has made our partnership work is that we communicate a lot. I’m very hands-on. If I wasn’t communicating regularly, we wouldn’t get the results we want.