Dream Farm Studios

Set in 60 and 70s in America, this short 3D SemiReal animation depicts the story of illusionary Mafia group who are planning their next conspiracy to soften some arbitrary disputes between criminals. 

This animation is developed using different apps such as AUTODESK MAYA, SUBSTANCE PAINTER, PIXOLOGIC Z-BRUSH, SIDEFX HOUDINI, SOLIDANGLE ARNOLD and NUKE. 

Gone are the days where adults were the only consumers of the media. Nowadays, children are becoming frequent and experienced users of new technologies on the internet, especially in the field of Edutainment, where animation is playing a critical role. 

Meeting children's needs in profound and fulfilling ways requires that children are adequately considered in the design of technologies targeted to them.

We have achieved great success in "Nursery Rhymes" and other child-based animations by combining the following characteristics:

1. Creating visually astounding characters that children can easily relate.
2. Making stories simple and easy to follow so that children are engaged during the animation.
3. Animation truly represent children by the use of rich, realistic and specific representations or abstractions of children.

It seems like everybody is saying the same thing about animations:

"a good animation should have a good story blah blah blah!"

Indeed it is, but not always!

Most animation studios spend a lot of their resources on creating an incredible story for commercial animations. They have the most high-tech equipment to produce the next award-winning animation.

But here's the fun fact:

the importance of the message of your brand outweighs the quality of the story or animation. 

That's why at Dream Farm, we consider branding and marketing psychology before we start the process of animation production. 

We know that, deep down, commercials are mostly product/service call to actions inviting the customer to take worthy steps, rather than just enjoying the animation.

These types of commercial animations can be used for promoting your company's products or creating brand recall. These are great for youtube pre-roll ads, Facebook video ads, LinkedIn video ads and tv commercials to drive traffic to your campaign landing pages. 

 

If you're thinking of making a commercial animation that genuinely converts, drives sales and increase brand awareness, consider giving Dream Farm Studios website a visit!

For decades, brand characters, aka. mascots, have been creatively used by character design studios, marketers, and agencies as a brand visual identity facilitator. Effective mascots can strengthen the connection between the brand and its target audience in an emotional way. If properly used, mascots will raise brand awareness, sales, loyalty and customer retention. Finding and creating unique characteristics that represent the brand properly and leveraging it would be the ultimate aim of mascot design.

A lot of characters we see in 2D or 3D animations are just an artistic representation of the real characters we see in the real world; with different or exaggerated features and proportions. However, human brain can generally recognize familiar stylized objects or characters and relate to them; despite the obvious differences in their looks compared to what we see every day. Stylized characters are intentionally designed different than the real world characters to fulfill a goal; from being able to appeal in an artistic way, to representing a special style or provoking a special emotion. Technically speaking also, due to the simplistic nature of stylized models, they are more efficient to work with.

With enough experience in creating professional game art, we can recognize the unique needs of various projects and individuals in the game industry.

Our game art department covers everything from 2D and 3D game characters, concept art and "Props" or "Asset" Design to location (level design) and UI/UX art.

Game cinematics are a special genre of full-CG short films, sitting somewhere between VFX and 3D animation. There’s an art to creating cinematics that are compelling enough to go toe-to-toe with gameplay, or convince people to buy a game in the first place.

At Dream Farm, We've gathered a host of leading industry experts to create cinematics that captivate the audience. 

 

Finally, we make sure the outcome is fully optimized to work flawlessly on industry-standard game engines like Unity and Unreal Engine.

Here at Dream Farm Studios, we have created hours of 2D animated videos for a wide range of applications, using a variety of styles and methods. Our 2D animations engage, inspire and deliver the results our clients are looking for.