Dragonfly Digital Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of QL2 Software

Describe what your company does in a single sentence.

QL2 provides competitive intelligence to more than 20 different industries around the world and provides best-in-class service for competitive pricing, product assortment, and product matching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragonfly Digital Marketing to accomplish?

• Optimize the QL2 site's SEO

SOLUTION

How did you find Dragonfly Digital Marketing?

Referral

Why did you select Dragonfly Digital Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Dragonfly Digital Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

QL2's marketing efforts that have been mostly unsuccessful. A competitive analysis demonstrates that previous efforts have been focused on a quantity approach to SEO, not a quality approach. Dragonfly has utilized the best platforms and methods to deliver the greatest ROI and highest quality traffic. The methodology included SEO, Paid Advertising, Social Media and content development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• QL2's organic search traffic has grown over 300%. Our lead generation is at an all time high. And the conversion quality of those leads are at an all time high.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dragonfly was very responsive and always hit their schedule. They have been a great partner and take strong ownership over their work.

What was your primary form of communication with Dragonfly Digital Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the combination of knowledge and experience and the obvious high values of the leadership team.

Are there any areas for improvement or something Dragonfly Digital Marketing could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing of Skill Developers, a corporate training company specializing in leadership, IT, Microsoft Office, and project management training. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragonfly Digital Marketing?

We were trying to expand our brand awareness and drive demand via our website. 

SOLUTION

What was the scope of their involvement?

Dragonfly Digital Marketing has helped us launch the website they built and expand our brand to help new and existing clients meet their training needs. Dragonfly Digital Marketing provides strategic guidance for SEO and digital marketing, using content my team provides. Their team uses their thought leadership expertise to build out our branding so customers can understand our business and how it can help them. 

What is the team composition?

I’ve worked with Dragonfly Digital Marketing’s founder and CEO. 

How did you come to work with Dragonfly Digital Marketing?

I was referred to Dragonfly Digital Marketing — they had a scalable and flexible model that could be adjusted to our goals and budget. 

What is the status of this engagement?

Our engagement with Dragonfly Digital Marketing began in April 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Dragonfly Digital Marketing’s ability to enhance the type of site visitors and communicate our value-add to potential customers grows every month.  

How did Dragonfly Digital Marketing perform from a project management standpoint?

Dragonfly Digital Marketing manages projects well. They provide constant feedback, aligning their expertise to our business needs. ​​Dragonfly Digital Marketing’s team acts as an extension of our organization. Typically, we communicate through daily and weekly progress meetings. 

What did you find most impressive about them?

Dragonfly Digital Marketing’s team is flexible and scalable to their client’s needs, budgets, and goals.  

Are there any areas they could improve?

I have nothing for Dragonfly Digital Marketing to improve at this moment. 

Do you have any advice for potential customers?

I’d suggest that customers have their data-driven online marketing goals established so Dragonfly Digital Marketing can work to meet and exceed them.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a commercial lighting distributor. We provide premier lighting solutions to commercial and residential property management companies, hospitality, government, educational, and health care organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dragonfly Digital Marketing, and what were your goals?

One of our company initiatives was to expand our presence online to attract new customers and engage with current customers. We enlisted Dragonfly to help with SEO, website content and blog posts, and ultimately increase the number of quality leads and customer engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched marketing agencies that had a portfolio of B2B clients with a focus on digital marketing. After interviewing several companies, we chose Dragonfly because their portfolio of business was similar to our company. The CEO, Geoff, was hands on, very responsive, and took the time to learn about Bay Lighting and our goals. They were a nice match for a company of our size.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our scope of work included:

• Discovery - Learning about Bay Lighting and our competitors. Researching the industry to find opportunities for impact based on our goals.
• Collaboration - Dragonfly shared findings, collaborated with us, and determined plan.
• Execution - Dragonfly set-up PPC advertising campaign, added new website content, managed SEO. Other tools used were call rail, hotjar, Google analytics
• Key Deliverables - we receive monthly reports from Google Analytics, inquiry tracking with Call Rail and web forms

How many resources from the vendor's team worked with you, and what were their positions?

We work with two key employees - the CEO and an account executive. We also work with a web designer, as needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website continually has new content, especially through our blog posts, which is beneficial for many reasons. We get double the amount of leads now than before but the main difference is the quality of our leads have increased.

How effective was the workflow between your team and theirs?

The work flow worked well. We have an ongoing relationship and communication and keeping us on task based on our month's goals has been great.

What did you find most impressive or unique about this company?

The owner is involved and dedicated to our success. Our company is unique and the ideal lead doesn't just land in your lap. Geoff and his team came up with ideas to help us by thinking outside the box.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I am a managing partner for a web development services company, my focus is specifically Strategy and consulting services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dragonfly Digital Marketing, and what were your goals?

While we build websites and do all of the technical work, we do not offer SEO services. We started needing SEO for our own company and website, which Dragonfly did, and then we needed SEO solutions for our clients, as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

After working with a number of unsuccessful partners, we met Dragonfly through a friend, and they began managing our SEO: It went great; our organic rankings grew, traffic and leads to our site grew, and we saw a measured improvement across the board for all of our SERP, domain equity and other metrics.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since then Dragonfly has facilitated our SEO work, both for our own site, but also for our clients, as well. The engagements include planning, discovery/research, staging content and then implementation.

The Dragonfly team really takes care of all of the details, allowing our team to be hands-off. This was also true when we partnered with Dragonfly on client projects, as well. With their track record of success on our behalf, we now use Dragonfly (and recommend them) exclusively, anytime we need SEO strategy, implementation, or social media work, as well.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with a wide range of the team, including Geoff who is the lead, but also Gary, Robert, and multiple other team members over the years. They facilitated SEO implementations, content creation, and even Analytics reporting for some of our clients, as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we engaged with Dragonfly we have been consistently on first page search results for our industry and selected keywords; the strategy reports and analytics reports were highly valued by our team and our clients, being used to inform marketing planning and decision making. Whenever we use Dragonfly with our clients, our clients have been thrilled with the outcome, the responsiveness and the attention to detail of the entire Dragonfly team.

Describe their project management style, including communication tools and timeliness.

Depending on the type and scope of the project the Dragonfly team can either be very hands-on and communicative, participating in weekly and monthly status regroups; or they can also work independently, addressing the expected work autonomously and not requiring micromanagement. Geoff and the team are very proactive, but respectful of our time; they were also very happy to accommodate the way we work, so as to ensure that communications were efficient.

What did you find most impressive or unique about this company?

In the ever changing world of the web the Dragonfly team stay on top of the constantly evolving landscape; they understand the search algorithms, they know the best practices, and they bring that understanding and insight to every project. Their team are mature and proactive, addressing issues and opportunities equally.

Are there any areas for improvement or something they could have done differently?

Not that I can think of: its why we have been working with them for so long! They are responsive and adaptive to our needs.

BACKGROUND

Introduce your business and what you do there.

I am the director of Hollenshades Auto Services, a family-run independent auto services facility. It’s a small business, so I do my share of everything. We’re very large for an independent auto-repair facility, but we’re not an auto-dealer nor are we a body-shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragonfly Digital Marketing?

We were early adopters to the internet, and 12 years ago we started with a template website from a private individual, where we had no control over the artistic design and limited control over content.

We watched our performance with our site decline over time, so we knew that change was warranted. Wanting more control over our brand, we brought our web-design in-house. We hired Geoffrey (CEO, Dragonfly Digital Marketing) to help ease the issues with that transition.

SOLUTION

What was the scope of their involvement?

Geoffrey didn’t actually build our website, someone else did. We had a lot of SEO risk transitioning sites, as we had thousands of links. Geoffrey helped us with the SEO transition. He continues to manage our SEO services, and he does do some work for our social media.

We don’t have a contract with him to do our social media, but he helps because it interacts with his SEO activities. He’s willing to answer any question, and if he can’t figure out the answer, he’ll find someone who can.

I also gave him access to most of our accounts—an indication of my trust—and he had close to unfettered access as he improved our digital marketing.

How did you come to work with Dragonfly Digital Marketing?

We searched for a company that didn’t have that "murky-internet" feel. We met a lot of different people who tried to take over all our accounts or they wouldn’t work with us.

It’s uncomfortable to give those credentials over to someone from the dubious world of the internet, but Geoffrey’s very different. If I passed him my information, I trusted him, and he earned it. If I didn’t want to pass them over, he found a way to make it work around that. He’s full of integrity and different from most.

How much have you invested with them?

We spend roughly $12,000 annually.

What is the status of this engagement?

We started working in June 2018, and we still work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I directly give him credit for most of our progress in digital marketing. It’s significantly better—we’ve tripled the business being brought in. 

It takes time after a website transition to get your numbers back up. Despite this, we were back to where we were pre-transition in 3–5 months, and we’ve continued to grow since. It’s a very methodical process that Geoffrey operates under—he understands the steps to get where we want. He doesn’t overpromise, and he’s different in a good way.

How did Dragonfly Digital Marketing perform from a project management standpoint?

We mostly communicate over email and have probably talked over the phone 5–10 times over the past two years. He’s highly responsive. No matter what time I email him I always receive a response in less than three hours.

A lot of vendors don’t like to work with others—they want to get all the possible revenue and box out everyone else. Geoffrey isn’t like that. When we hired someone else for website design because of their automotive experience, Geoffrey was happy to work with that person. His ability to collaborate really sets him apart.

What did you find most impressive about them?

Geoffrey will always find the answer to every question, going the extra mile to figure out a problem if he doesn’t already know the solution. His transparency, openness, and willingness to be available 24/7 continually impressed me.

Are there any areas they could improve?

No, not at this time.

Do you have any advice for potential customers?

I respect that Geoffrey has minimums. That never was an issue for us, but some smaller businesses might run into issues. His minimums are reasonable and competitive. He wants to provide quality work for everyone, and he needs a minimum amount to staff his fantastic team.

BACKGROUND

Introduce your business and what you do there.

I’m a partner in a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Dragonfly Digital Marketing?

We needed support with search engine placement and marketing to improve customer acquisition.

SOLUTION

What was the scope of their involvement?

Dragonfly Digital Marketing has worked on SEO and PPC efforts to improve our ranking on search engines. They’ve also helped our website and performed platform maintenance. Over time, we’ve refined our shotgun approach to more refined pieces.

What is the team composition?

Three people from the Dragonfly Digital Marketing team have worked on this project.

How did you come to work with Dragonfly Digital Marketing?

Originally, I found Dragonfly Digital Marketing through word of mouth. We talked about what we could do to improve the site, tried it out, and it worked.

How much have you invested with them?

We’ve spent $50,000 with them probably.

What is the status of this engagement?

I’ve worked with them for over a decade. We started working with Dragonfly Digital Marketing in Spring 2008 and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen growth and increased traffic to our website. Over time, we’ve also experienced increased gross revenue. They’ve generated far more income than we’ve spent. The ROI is a factor of five or more depending on the year probably. We haven’t had one year of negative growth with Dragonfly Digital Marketing.

How did Dragonfly Digital Marketing perform from a project management standpoint?

Typically, we’ve communicated by e-mail. They’ve hit every deadline we’ve ever established. Their team has done a fantastic job managing the project.

What did you find most impressive about them?

Their diligence has distinguished them from other providers. Dragonfly Digital Marketing has done an excellent job.

Are there any areas they could improve?

They could’ve provided more granular tracking leads to show the quality of leads.

Do you have any advice for potential customers?

I highly recommend the entire team without reservation.

BACKGROUND

Please describe your company and your position there.

We are a full service hair salon. We also provide scalp treatments and wig/extensions services to alopecia sufferers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dragonfly Digital Marketing?

Website design, SEO, and marketing for salon

What were your goals for this project?

Develop website and attract potential clients

SOLUTION

How did you select this vendor?

Found them on Bark.com

Describe the project and the services they provided in detail.

Dragonfly Digital was absolutely awesome. They designed my website to my specifications and even gave me tips on how to attract clients by using google my business and other applications.

What was the team composition?

The project team consisted of 3 or more individuals working closely with me.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I've seen definite growth in my business and Michelle continues to assist me with small projects, without hesitation, as I continue to try and grow my business.

How was project management arranged and how effective was it?

Michelle took charge and basically guided me through the project. This is my first project and I was totally lost, to say the least.

What did you find most impressive about this company?

Dragonfly Digital Marketing was very patient and took the time to explain all aspects of the web design process. Michelle even provided me with instructions on how to use SEO for my new website. They even designed my logo!

Are there any areas for improvement?

None. They are great!

BACKGROUND

Please describe your company and position.

I am a Manager of Aeroseal Windows & Storefront

Describe what your company does in a single sentence.

Specialty contractor that sells window, door and storefront installation for multifamily and commercial properties.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dragonfly Digital Marketing to accomplish?

• Generate project leads
• Expand geographic footprint

SOLUTION

How did you find Dragonfly Digital Marketing?

Online Search

Why did you select Dragonfly Digital Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Dragonfly Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimize website for seach.  Increase organic rankings for keywords associated with our business. Improve CTR for existing google ad words campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant RTO for spend.  Our projects leads can be large dollar value contracts that lead to long term customers.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monthly work plan provided at the start of each month with detailed reporting for previous months results provided.  

What was your primary form of communication with Dragonfly Digital Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

When it comes to digital marketing, I feel good dealing with this team; they're local and care about our success. When a partner cares about the outcomes it provides confidence in their plan and effort.

Are there any areas for improvement or something Dragonfly Digital Marketing could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I own a marketing agency and use sub contractors to complete all work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Dragonfly Digital Marketing, and what were your goals?

I work with an engineering firm in San Francisco and Dragonfly handles all the digital marketing and social marketing for me, for them

SOLUTION

How did you select this vendor and what were the deciding factors?

They were highly recommended by another digital firm who were too expensive.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

digital marketing strategy / digital markiting and implementation / reporting / writing / social media

How many resources from the vendor's team worked with you, and what were their positions?

Five - digital marketing strategy / digital markiting and implementation / reporting / writing / social media

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My client is VERY happy with the results and gets most leads as a result of Dragonfly's efforts

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

They're always available to help us.

Are there any areas for improvement or something they could have done differently?

nope