Independent Global Brand Agency
Dragon Rouge is a global design and innovation consultancy. We help brands and businesses to inspire, change, and grow. Using insight, foresight, and creativity, we help our clients define strategies to create new products, services, and exceptional experiences. We combine local expertise and consumer knowledge with a global strategic vision of brand management. We are a global network with offices in Paris, London, New York, Warsaw, Hamburg, Sao Paulo, Shanghai and Singapore.
headquarters
other locations
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Rue PagesParis 75116France
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ul. Janczarow 27Warszawa 02-960Poland
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Av Eng Luis Carlos Berrini 1748 23° andar 2303São Paulo 04571-010Brazil
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Room 701, No. 378 WuKang Rd 武康路378号701室Shanghai 200031China
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57 Kim Yam RoadSingapore 239358Singapore
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Erdmannstraße 10-12Hamburg 22765Germany
Focus
Recommended Providers
Portfolio
Coca-Cola, Reed, Belmoca, Spinnup, Genius Sports, Reckitt - Vanish, Vita Vodka, Arthur Cox, PSG, Douglas, VOYA, Macmillan Cancer Support, Dirac, Mondelez, Allen & Overy, Costa, General Mills UK, Nestlé Waters, G&J Greenall, Heineken UK, Sainsbury's, Genesis Care, Johnson & Johnson, Marks & Spencer, Sony Europe, Metso Corporation, Organix, Rio Tinto London, Moscow Exchange, Mars Food UK, Unilever, The Duke of Edinburgh's Award, Universal Music Group, The Body Shop, Virgin Active, Flying Tiger Copenhagen
Reed Rebrand
Developing a unifying brand narrative and refreshed brand identity for recruitment group, Reed.
https://www.dragonrouge.com/work/reed/
Philadelphia Rebrand
Developing iconic branding with a powerful design system that reignites the love of the Philadelphia brand by making it distinctive and meaningful in people’s everyday lives.
https://www.dragonrouge.com/work/philadelphia/
Dirac Rebrand
Refreshed brand strategy, sonic and visual identity for Dirac, audio tech business. Revolutionising the way the world hears. PLAY LOUD.
https://www.dragonrouge.com/work/dirac/
Coca-Cola Signature Mixers
Creating the Coca-Cola Signature Mixers brand, through strategy and graphic and structural design (bottle shape inspired by orginal Coca-Cola Hutchinson bottle that pre-dates the Contour bottle).
https://www.dragonrouge.com/work/coca-cola-signature-mixers/
Genius Sports Rebrand
Creating a new brand strategy, architecture, identity and application for Genius Sports - leading innovators in sports technology and data.
https://www.dragonrouge.com/work/genius-sports/
Macmillan Cancer Support Rebrand
Transforming the UK's best known cancer charity with a refreshed brand strategy, purpose, experience and identity.
https://www.dragonrouge.com/work/macmillan-cancer-support/
Vanish Miracle
Purpose-driven design rooted in the language of clothing, based on the central idea of reviving clothes,and the rituals people go through when looking after favourite garments. Key design elements connect to that emotion and that moment of consideration.
https://www.dragonrouge.com/work/vanish/
Belmoca-Belmio
Creating a new powerful brand strategy and an impactful packaging system for Belmio inspired by the unleashing of the full sensory power of freshly-ground coffee in every cup - ‘Unleashing extraordinary’.
https://www.dragonrouge.com/work/belmoca-belmio/
Universal Music - Spinnup Rebrand
Creating a responsive, non-static identity for Spinnup, Universal Music Group's discovery, development and distribution platform for artists.
https://www.dragonrouge.com/work/universal-music-spinnup/
Vita Vodka
Creating a refrshed Vita identity focused on the truly pan-Mediterranean nature of the brand using visual elements that further reflect the craft and provenance story.
https://www.dragonrouge.com/work/vita-vodka/
Arthur Cox Rebrand
Creating a new brand positioning and identity that matches Arthur Cox's forward-thinking attitude, entrepreneurial spirit and inclusive envirnment.
https://www.dragonrouge.com/work/arthur-cox/
PSG Rebrand
Taking PSG from French football club to global lifestyle icon through a refreshed strategy, identity and experience.
https://www.dragonrouge.com/work/paris-st-germain/
Saint Margaret - The Soap Collection by Douglas
Creating a vegan, revolutionary, original and holistically sustainable packaging design for Saint Margaret soaps - a series of soaps dedicated to the origin of beauty to celebrate the 200th anniversary of Douglas.
https://www.dragonrouge.com/work/saint-margaret-soap/
VOYA Rebrand
Establishing a a distinct, premium brand identity and positioning for luxury spa and skincare brand, VOYA. It's fresh, natural new identity puts seaweed and algae ingredients at the heart of the brand.
https://www.dragonrouge.com/work/voya/