Innovation as a Service

DPL is one of the leading IT consulting and services company based in Islamabad. With clients based in US, UK and Europe DPL is a technology partner of various fortune 500 companies. DPL is a Microsoft Certified Partner and has won various awards and recognitions. Software development is at the core of its DNA.

 

DPL is a thought leader in agile culture and digital transformation in Pakistan. It is a people centric company with a unique culture called “Rebel ethos”. This culture has helped its people deliver innovative technology solutions to its customers. “Innovation as a Service” is a model through which DPL has partnered with various startups and helped many of them exit at tens of millions of dollar valuations. DPL has not only transformed itself into Pakistan’s first truly Agile company but also helping various corporate companies in their Digital Transformation efforts. 

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2003
Show all +
ISLAMABAD, Pakistan
headquarters
  • 14th Floor, ISE Tower, Jinnah Avenue, Islamabad
    ISLAMABAD, I 44000
    Pakistan

Portfolio

Cyber Ventures exits at $15 Million - DPL

The Opportunity

A startup in the highly competitive market for online automotive leads and internet marketing in the US, Cyber Ventures needed a lean, agile technology partner that would give them a winning edge in a crowded market space.

The Solution

DPL provided Cyber Ventures with end to end IT services that delivered a dramatic rise in their user clicks, conversions and

revenue. Using technologies like ASP.NET, PHP, MYSQL, Proxy Server, Javascript and MVC we created a complete dealer management system, a lead selling platform and high performance marketing websites and portals. DPL fully leveraged the considerable talents of its tech teams to deliver Cyber Ventures amazing value through:
  • High performing, scalable websites optimized for SEM (Google, Bing Yahoo etc.) and highly optimized portals to generate traffic from SEO.
  • High availability and high performing websites running on web farms using proxy servers for routing and load balancing the traffic across web servers.
  • Multiple levels of caching technologies to deliver web response times of under 2 seconds.
  • Hardware based load balancers with sticky sessions to balance traffic between 8 web servers.
  • A cutting edge, highly customized Content Management System to manage their websites which also empowered their marketers to create new campaigns in a few clicks.
  • Transforming tens of thousands of records every 15 minutes to generate revenue reports for the marketing teams.

The Result

In just 7 years our technology services helped Cyber Ventures start from scratch and exit at $15 Million when they were acquired by AutoWeb in 2011. And with these enviable KPI's, it's really no wonder. 900,000 user clicks per month. 72,000 conversions per month. $9,50,000 per month in revenue.



Arro Money: An Innovative Fintech Platform - DPL

The Opportunity Being able to move capital is vitally important, especially for migrant workers, students and others ignored by traditional banks. Marq Millionsprovides these users all the services brick and mortar banks do, enabling their users to deposit money, pay bills, shop online and send money to other accounts. The Solution It was vitally important that our solution is integrated with

government data and established industry service providers to enable an optimal banking experience for our customers. Working in tandem with a leading design firm, special care was taken to create an aesthetic and efficient user experience.A powerful backend engine does all the heavy lifting of the user traffic to deliver a smooth user experience. It also integrates the industry's best security practices to ensure highly secure digital money transfer mechanisms. The Result Powered by our secure technology backend and Marq Millions’ credentials as an EMI licensed operator, Arro Money has enabled its customers all the ease of modern banking services tailored to their specific needs. Arro Money has been shortlisted as the finalists in the Best B2C Payments Program and the Leading Financial Services or Payments Start-up categories at theEmerging Payments Awards 2019in London. We at DPL are exceedingly gratified by the work that our team has put in this project. Due to our combined efforts, Arro Money has been able to achieve this honor as it continues to provide seamless banking services through an innovative banking platform.

Reviews

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Web & Mobile App Dev for Nonprofit Campaign

"We gave them very time-sensitive, specific challenges, and DPL met each of them."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Aug. 2018
Project summary: 

DPL was hired by an education non-profit to provide development services. The team revamped their existing website and built an iOS- and Android-compatible app designed to engage young people in education. 

The Reviewer
 
11 - 50 Employees
 
Islamabad, Pakistan
Campaign Director, Education Nonprofit
 
Verified
The Review
Feedback summary: 

With tens of thousands of downloads, internal stakeholders are pleased with DPL’s app development work, praising the user interface specifically. Along the way, the team was highly professional and established a great workflow between teams. Customers can expect an engaged, iterative partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the former campaign director for an education non-profit. At the time, we were running a campaign to create a level of awareness and discourse around education. I was in charge of managing the campaign team, producing campaign deliverables, and managing the relationships between the campaign, government, and civil society. 

I also oversaw the process of hiring vendors for various technology needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DPL?

We needed to both refurbish our website and create an application.

The goal of the app was to engage youth in conversation about quality education, and it would include a CMS to source content directly from users onto our site through an editorial process.

SOLUTION

What was the scope of their involvement?

We worked closely with DPL through the project. They were responsible for the development of both the website and the mobile app, which is compatible with both iOS and Android. 

Our teams would discuss our goals, and DPL, in turn, would translate our conversation into the product. Throughout the project, they incorporated our reviews and feedback into each iteration of their UI/UX mock-ups. For testing and quality assurance, they provided us with links for test-run apps. 

What is the team composition?

I engaged primarily with the CEO, lead designer, and lead engineer. There were a couple of other people involved throughout the project as well.

How did you come to work with DPL?

We placed an ad online and in the newspaper. DPL responded along with several other companies, whom we accepted proposals and bids from. Ultimately, we decided to partner with DPL. 

How much have you invested with them?

We spent between $50,000-$200,000 on this project.

What is the status of this engagement?

We worked together from November 2017-August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Qualitatively, the app’s user interface was phenomenal. It worked exactly as we’d envisioned. In total, we’ve had roughly 50,000 downloads on Google Play and 15,000 on the Apple store.

How did DPL perform from a project management standpoint?

Overall, DPL provided a great, multi-dimensional team that worked cohesively with ours. It was clear throughout the engagement that they knew how to communicate expectations clearly. 

They used Primavera as one of their main project management tools.

What did you find most impressive about them?

DPL was highly professional and focused on consistently meeting deadlines. They were patient with our hyper-focused team, providing positive, engaging, and warm energy. 

We gave them very time-sensitive, specific challenges, and DPL met each of them.

Are there any areas they could improve? 

They could benefit from being more aggressive at times, rather than waiting for the client.

Do you have any advice for potential customers?

Be clear in your communication and respond to their queries with clarity in a timely manner. DPL will do the same.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Backend Development of Online Banking Plaform

“Their thorough research and work impressed me.”

Quality: 
4.5
Schedule: 
3.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
June 2015 - Ongoing
Project summary: 

DPL provides development services, working on an increasing basis over time to focus on an end-to-end system. They used C++ and Java for the mobile and web-based development.

The Reviewer
 
11 - 50 Employees
 
Manchester, United Kingdom
Muhammad Asim
CEO, Marq Millions Ltd.
 
Verified
The Review
Feedback summary: 

Despite issues with project management and delivering on time, the team produces high quality, professional, and thoroughly tested products. They meet all the requirements and are able to build effective systems but need to improve their internal processes.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Marq Millions, trading as Arro Money. We offer prepaid debit cards to our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DPL?

We were looking for a development partner. A full-time development team sounded quite expensive to us, but we didn’t have any tech expertise on our board.

SOLUTION

What was the scope of their involvement?

We started with them on a consultancy basis, but the contract grew to include end-to-end development. They built a mobile-first design, with everything web-based. The technologies used include Java and C++, while all the scoping and frontend wireframe work was done by our team and other local companies. We handed those elements over to DPL for the backend development.

The system offers end-to-end connectivity with multiple partners, such as card processors and major manufacturers. They built a customer onboarding portal, a customer statement portal, and a backend admin portal.

What is the team composition?

They initially assigned a team of five people, which went up to 22 people split across three different teams. After the application was completed, we reduced it to a team of 11. We always had a project manager as the main point of contact, who discussed all our requirements with us and made sure sprints were done on time. We had two calls a week to coordinate sprints and changes.

How did you come to work with DPL?

They have a good reputation in Pakistan. After engaging them for a one-person consultancy, we slowly built up with them and they gained our trust over time.

How much have you invested with them?

We’ve easily spent more than $1 million on their services.

What is the status of this engagement?

We started working with them around June 2015 and the product was first launched in June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of the work is quite high and up to the standards of security that we expect. DPL was quite thorough throughout, but that did delay the launch of our functionalities.

How did DPL perform from a project management standpoint?

I’d rate them as average. We’ve had to minutely manage the project on our end too, which took more and more time.

What did you find most impressive about them?

Their thorough research and work impressed me, as well as the highly professional, tested, and bug-free deliverable. It’s rare for them to miss something and leave an issue in the product launch.

Are there any areas they could improve?

They could improve the project management a bit, in terms of deliverables. They should deliver more quickly or make the client aware that a bigger team is needed.

Do you have any advice for future clients of theirs?

They’re a professional firm with high standards of staff available and a very healthy working environment. I’ve been to their office myself—engaging with them means working in a friendly and collaborative environment. That’s why I’d advise clients to engage with them. However, make sure there’s a full-time senior person overseeing the team, getting to know what’s happening, and getting back to them.

4.5
Overall Score
  • 3.0 Scheduling
    ON TIME / DEADLINES
    We’ve had to push some things into the next sprint, because they weren’t able to complete the work in one sprint.
  • 4.0 Cost
    Value / within estimates
    DPL has a costly team, but with that price comes quality.
  • 4.5 Quality
    Service & deliverables
    They’ve never given us a faulty deliverable, or something we didn’t expect.
  • 5.0 NPS
    Willing to refer
    I’ll always refer them. I’ve not been able to find a better partner than DPL.

Development for Payment Devices Management Platform

Their ability to work very tightly to a timescale was phenomenal.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

DPL developed an MVP for a compliance requirements platform. They built the tool using AWS and worked using an agile methodology.

The Reviewer
 
1 - 10 Employees
 
London, United Kingdom
Co-Director, Omnisec Technologies
 
Verified
The Review
Feedback summary: 

DPL completed the MVP successfully and their work was met with positive acclaim internally and by prospective clients. While their pricing could be more flexible at the beginning of relationships, the team is professional, knowledgeable, and invested in their clients’ success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm one of the directors at Omnisec Technologies Limited.  We create technologies to help organizations with their various compliance requirements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DPL?

We engaged DPL to put a system together to help organizations fulfill a certain aspect of their compliance requirements.

SOLUTION

What was the scope of their involvement?

We built a web-based SaaS solution, and it's all been built in AWS Cloud. There will be a mobile component coming soon, but for now, it can be used on laptops and tablets. The tool manages the whole lifecycle management process for payment devices. It allows organizations to mimic their hierarchy, to smoothly and efficiently be able to upload their users, to configure the devices, assign devices to various groups and individuals, be able to monitor these devices, track who they've been assigned to, and where they're located.

There's also a lot of reporting capabilities, and logistic supporting capabilities. If you're moving these devices from site A to site B, there are some rules around how you have to do that. It's an end-to-end product, that they built using an agile methodology. We would spend two weeks refining our requirements, and whatever we refined would go into a two-week development window. While those requirements were being developed, we were refining the next set of requirements.

Currently, we've finished the MVP, and now we're in the process of using what we've built so far to a customer base. We'll be convening with DPL to complete the product.  I see them as my development partner for the foreseeable future if everything is successful.

What is the team composition?

We didn't work with an extensive full-time team, but we worked with one product manager and two full-time developers. If we needed some additional design work during the project, the test team and the QA team would get involved to fill a role when necessary. My main point of contact was the product owner.

How did you come to work with DPL?

I came across a product that they were involved with, which was nominated for a number of awards at a ceremony I attended. I got to know that DPL was an organization that they had worked with in terms of the development of their products. They spoke highly of DPL, so I looked into their services and that's how I got engaged with them. It was very much an encounter by chance. 

How much have you invested with them?

We've spent $49,000 thus far.

What is the status of this engagement?

We began working together in May 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were professional, and on the whole, it was quite a smooth process. We were regularly creating content, and testing it. Because they were so good at managing their sprints and their agile methodology, it actually meant that the estimated cost that we put together was spot-on. Everyone I've shown the product to have followed the marketing exercise that we've been doing. They really like it and see a lot of potential in it. Naturally, it's the first version, so there's always room for improvement. The idea, thinking, and way the application is set up, have really impressed our prospective clients as well. Overall, we've definitely seen the feedback as positive.

How did perform from a project management standpoint?

We had a good relationship, and if there were escalations, everyone came to the table and things got addressed professionally and efficiently. They were fully engaged and once they started to get their heads around the complex idea we were trying to achieve, our collaboration really took off. We used Microsoft Teams, Skype, and met every two weeks to discuss the ideas in a large conference call.

What did you find most impressive about them?

Their ability to work very tightly to a timescale was phenomenal.

Are there any areas they could improve?

There's always room for improvement, but I think they were good at what they were familiar with. Aside from that, on the topics they weren't skilled in, the ability to do something in those areas wasn't with them. To be fair, there are infinite topics in IT, so for them to be skilled in everything is impossible. Additionally, in terms of pricing, it could always be lower. I could've gone somewhere else and had it done for a far cheaper cost, but I knew I wanted to go with an organization that I could go with in the long run. That's what I found in them, that the way they've established and the number of employees they had gave me the confidence to work with them. Finally, they could've gotten the engagement going a lot quicker than they did.

Do you have any advice for potential customers?

My advice to anyone would be, "you get what you put in". While they were good at what they did, at the end of the day with development, it has to be collaborative.

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were really good at managing things from that standpoint.
  • 3.0 Cost
    Value / within estimates
    When we began, they were very rigid on their pricing. Now that I know them, I can get a better price.
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer