Double Up Digital

BACKGROUND

Introduce your business and what you do there.

I’m a manager at a third-party logistics company. We offer managed transportation and brokerage services for the supply chain and trucking industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Double Up Digital?

We hired them for web development projects.

SOLUTION

What was the scope of their involvement?

We use Double Up Digital for web development and some minor design work for our five WordPress websites. They help us manage, maintain, and develop new projects on sites. The team also does QA testing. Three sites were already built, and they picked up the projects from a previous provider. They’ve developed two of our sites from scratch. 

The team has handled foundational changes within the infrastructure of our backend. They’ve cleaned up plug-ins from previous providers to make the site cleaner and smoother. They’ve also completely redesigned one of the websites. Additionally, Double Up Digital helps us with Google Analytics and ongoing SEO efforts. 

What is the team composition?

We work with five teammates from Double Up Digital: four developers and a project manager. I’ve also had contact with Justin and Joel (Co-Founders). 

How did you come to work with Double Up Digital?

They were already our agency when I got hired. 

How much have you invested with them?

We spend $5,000–$7,000 a month with them. We have them on a monthly retainer, and they bill us hourly. 

What is the status of this engagement?

We started working with them in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Double Up Digital's work, we've seen steady increases in website traffic, which turns into leads conversions and later into revenue. The team is very cost-effective, which is why we've stuck with them for so long. 

How did Double Up Digital perform from a project management standpoint?

I would give them a fairly high rating for project management. For the most part, our requests are handled in a timely manner. However, there have been a couple of slip-ups with their testing process where things slipped through the cracks. They were responsive to our feedback about this and sent over a document detailing how they'd remediate the issue. We haven't had issues like those recently, so they've been isolated incidents. 

They use Teamwork for project management, where I can open tickets and assign them to the project manager. We have a weekly meeting where we go over those requests, and he adds them to their queue. I email them if I have a last-minute request, and they're pretty responsive. 

What did you find most impressive about them?

I would highlight two aspects of Double Up Digital: their price and the fact that they're local to us. I've worked with offshore agencies, and while they can be excellent, I've lost a bit of that personal touch in those engagements. Therefore, it's nice to work with a team in our backyard. 

Are there any areas they could improve?

They could improve their development process, which depends on the size of the company they're working with. Our websites' infrastructures are set up for a small-to-midsize business when our company is an enterprise-level business. We require more security checks than they're maybe used to. Currently, we're changing a couple of things, and they seem to be on board with those changes.

Do you have any advice for potential customers?

My advice is to double-check their work. Justin and Joel are very knowledgeable, so lean on their expertise if you're looking to work with them. Although Double Up Digital does a very good job, sometimes the junior developers don't lean on Justin and Joel as much as they should. 

BACKGROUND

Please describe your company and your position there.

We are a web design agency with offices in the US and Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Double Up Digital?

We hired Double Up Digital to support our SEO and PPC projects.

What were your goals for this project?

Increase rankings, CPC, launch innovative campaigns.

SOLUTION

How did you select this vendor?

We have tested multiple marketing agencies and found Double Up through a friend.

Describe the project in detail.

We have collaborated on multiple SEO and PPC projects mainly from the health and wellness, SaaS and financial industries.

What was the team composition?

PPC Manager and SEO analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company listings on different search engines increased. We spent less money on paid ads but made more on sales or cheaper user acquisition.

How effective was the workflow between your team and theirs?

It was easy. Their communication and project management style is smooth.

What did you find most impressive about this company?

Cullie's discovery process where he dives deep into your brand and comes up with an innovative action plan.

Are there any areas for improvement?

Nothing I can think of right now.

BACKGROUND

Introduce your business and what you do there.

I’m a project estimator at a commercial and residential roofing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Double Up Digital?

We wanted to get our name out there. Double Up Digital was hired to bring in more clients for our business without performing traditional marketing techniques.

SOLUTION

What was the scope of their involvement?

Double Up Digital built our company a custom website, designing and providing maintenance support. They also perform digital marketing services such as Google Ads, SEO, and other internet marketing campaigns. We had a lot of input, and Cullie (CEO, Double Up Digital) let us know what would work and what structure everything needed to be in.

What is the team composition?

Along with Cullie, we talk with Joel (Co-founder–Director of Digital Marketing, Double Up Digital) and Justin (Co-founder–Director of Design & Development, Double Up Digital).

How did you come to work with Double Up Digital?

Our owner and Cullie were fraternity brothers, and I went to high school with Cullie. He actually got me the job with the roofing company.

How much have you invested with them?

I believe we spend between $3,000–$5,000 a month. Throughout the engagement, we’ve spent a total of $25,000–$50,000.

What is the status of this engagement?

Our engagement began in 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There’s been an exponential client increase for our business. Once, our owner had to call Cullie and ask him to pause their work because we couldn’t handle all of the leads. We’re on the ads tab on the first page of Google.

How did Double Up Digital perform from a project management standpoint?

When we first started working, there were a few hiccups on what was required and what was needed due to a lack of communication. After we had a meeting with all the minds involved, we were able to work out all the kinks, and it’s been running smoothly ever since. Our teams communicate through email, phone, and text. I think our owner and Cullie speak once a month.

What did you find most impressive about them?

Our website is user-friendly for us to use without having a web and marketing backend. We can access the backend of our site with ease. We’ve had a substantial performance and client increase due to Double Up Digital’s services.

Are there any areas they could improve?

I can’t think of anything at the top of my head.

Do you have any advice for potential customers?

We had miscommunication at the beginning of our engagement. I recommend that clients let Double Up Digital do what they do best. Don’t try and tell them how to build a website. Provide them the information they need and let them do what they do.

BACKGROUND

Please describe your company and your position there.

I'm the digital marketing manager here at The Equipment Hub.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Double Up Digital, and what were your goals?

I came into the role later after the website was completed but I wanted to learn the ins and outs of what they did to help further my work here.

SOLUTION

How did you select this vendor and what were the deciding factors?

I personally wasn't the one that did, but I would recommend them further as an incredible service.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For me, I worked with website improvement like working on SEO stuff and clearing up a mess after I installed a plug in.

How many people from the vendor's team worked with you, and what were their positions?

3 people worked with me, 2 developers and a customer service representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They made our website function a lot better than what I would be able to do myself both technically and stylistically.

Describe their project management style, including communication tools and timeliness.

Mainly it's through email and whenever an issue arises, they are always on top of it.

What did you find most impressive or unique about this company?

How quickly and efficiently they were able to clear all the issues.

Are there any areas for improvement or something they could have done differently?

Not as of now. They're really great at what they do.

BACKGROUND

Please describe your company and your position there.

Electric Styles is a custom apparel company. During the pandemic, the company specialized in custom face masks. I was an account executive in charge of wholesale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Double Up Digital, and what were your goals?

We hired Double Up to increase our social media presence and drive more customers to our site. Our goal was increased sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor due to their impressive track record. My colleague also had great success while using Double Up for one of their campaigns and I trusted his referral.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We discussed our goals with Joel and his partner. Created a timeline for rollouts. Executed the ad campaigns. And measured results.

How many people from the vendor's team worked with you, and what were their positions?

I believe we worked with three of four different members of the Double Up team. I do not recall of their titles but each assisted in various ways.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We experienced increase sales volume.

Describe their project management style, including communication tools and timeliness.

Communication was very consistent and updates frequent.

What did you find most impressive or unique about this company?

Their constant communication and frequent updates were impressive.

Are there any areas for improvement or something they could have done differently?

I thought they did a fantastic job!