DotLabel

the number and quality of donors registering.

What we did:

• Discovery and Behavioural Analysis including Stakeholder discovery workshop, Card sorting – content / process flow and Persona development
• Structure and Content - Information architecture, Interaction map,User journeys
• Wireframes and Prototyping
• User testing

The Outcome

Re-structuring the form’s content enabled greater data visibility highlighting additional obstacles being faced by some applicants and hindering their experience. This enabled agile, iterative improvements, such as:

• A 30% rise in diverting users from primary to secondary journeys
• A 7% rise in applicants continuing
• A 30% rise in applicants continuing without affecting donor quality.

Since launch, with roughly the same number of applicants, data suggests an actual rise of 16% of ‘quality’ donor applications.

 

marketing team recognised the design and content structure was having a negative impact on the user experience and search engine optimisation. There were confusing calls-to-action which lead to the under-performance of the site and needed to be fixed. The content management system (CMS) was restrictive and inflexible, and made it difficult, and in some cases, impossible to update content.

Techniques used

• Best practice UX design
• Site architecture
• Creative design
• Web development

"Having struggled to get complex IT messages across on our previous websites, DotLabel have helped to bring our proposition to life through creativity in our new website. They understood our brief and got it right quickly, listening to us and managing our project closely every step of the way. It’s been a refreshingly stress-free project this time and we’d recommend DotLabel to anyone looking for digital services"

Beth Baxter, Marketing Manager, Plan B

it difficult for customers to use and led to low user engagement.

By addressing these issues SSP’s aim was to minimise the level of their post-sale involvement, such as re-training and essentially using the system on behalf of the clients. This meant SSP could increase its efficiency and reduce resource costs.

Techniques used:

• Stakeholder workshop
• User interviews
• Task Flow Analysis
• Process Flow Research
• Wireframes
• Prototypes
• Expert Testing
• Stakeholder Testing
• User Testing
• Moodboards
• Concept creative design
• Best practice UI design

 

"We wanted to disrupt our industry by creating a leading new software interface that made it much easier for our clients to create their own insurance product. This user-centric approach put us ahead of our competitors, reduced our costs and helped drive business growth."

Kevin Gaut, Chief Technology Officer, SSP Worldwide

to their global target audiences. The team were keen to ensure their online presence continued to evolve alongside the evolution of the brand to meet their new business goals and user expectations. In addition, they wanted to redevelop their site to be more flexible and adaptable to meet needs of their local market brand teams.

The Balvenie global marketing team put User Experience (UX) high on their agenda to ensure that the new site retained existing customers as well as attract new connoisseurs of whisky.

What we did: 

• Global stakeholder research
• Competitor research & insights
• UX expert insight
• UX best practice
• Site architecture
• Desktop and mobile wireframes
• User journey maps
• Web development using Silverstripe CMS

Outcome - The actual build of the 6 websites (the global site and the 5 translated local market sites) took just two and a half months to complete.

34% Bounce rate (Down 40% from previous site)

58% increase pages per session

59% increase time on site

problems have arisen."  Helen Dewar, Head of Information Services.

Leigh Day is a specialist law firm with over 400 staff with offices in London and Manchester. Leigh Day wanted to invest in creating a single, go-to hub of information that integrated with their HR system. It was important that their new platform had a single universal sign-on to make it easy for people to access, as well as being fully auditable.

A huge challenge was organising the extensive volumes of content and managing the needs and priorities of the various stakeholders across the business.

What We Did:

• Stakeholder Discovery Workshop
• Information architecture review and Content strategy
• Wireframes
• UI Design
• Concept sketching
• Creative digital design

Prototyping were developed to enable user testing making it easier and more cost effective to make any changes before full development began.

Development - We used Symfony2 because it’s flexible for tailoring, its increased security levels and is open-source.

We worked closely with the client stakeholders to understand their business, the challenges they faced, their vision for the portal and the services they wanted to provide their customers.

What We Did

Following numerous workshops, customer interviews and strategic planning sessions we produced a number of lo-fidelity wireframes and an interactive prototype that allowed us to work very closely with Licence Bureau to constantly check key user workflows within the application interface.

The Outcome

"The result the new portal has had on the Licence Bureau has been fantastic." New service offering, high level of customer retention and increase in new business has resulted in huge growth for Licence Bureau in such a short time. Competition within the market has now increased dramatically, and the new application has given Licence Bureau a unique selling point, positioning them as the 2nd biggest fleet and driver management tool in the country. As a business Licence Bureau has seen a dramatic 20% growth in the business since the launch of the portal and a 25% growth customer numbers.