Better user experience, better results

DotLabel is an award winning User Experience and digital agency based in Hampshire, UK. 

We specialise in understanding your business challenges to develop digital strategies and solutions founded on a user-centred and results-focused approach.

Our services include -

  • Digital Strategy & Roadmapping
  • UX Research & Insights
  • UX, UI & Creative Design
  • Web Development
  • Support

Our recent awards include:

  • Wirehive100 2018 - Best User Experience - Winner
  • Wirehive100 2018 - Best Consumer Site - Runner up
  • UXUK 2018 -Finalist
  • Digital Experience Awards 2018 - Silver  
  • Digital Experience Awards 2018 - Bronze
  • Clutch 2018 - Top UX agency and Digital Design agency

Other awards:

  • Wirehive Consumer site of the year - Finalist
  • BIMA Best B2B Client Website - Winner
  • Wirehive Website of the year - Winner
  • DADI Best Finanical Website of the year - Winner

UX is at the heart of everything we do. Our expert team use a variety of R&I techniques to provide actionable insight, which is then used to design and develop websites, mobile apps, intranets, portals and bespoke web applications.

Our flexible UX methodology is tailored to meet different project objectives and budgets. We start with a Discovery workshop to identify potential issues, opportunities and gaps in knowledge. This helps define the full scope of the project to ensure clear objectives and enable accurate costs and timescale. 

     
    $10,000+
     
    Undisclosed
     
    10 - 49
     Founded
    2007
    Show all +
    Basingstoke, United Kingdom
    headquarters
    • Basing View
      Basingstoke, HAM RG21 4HG
      United Kingdom

    Portfolio

    Key clients: 

    The Balvenie and Hendricks Gin (William Grant & Sons), Airbus - Space Division, SDL - Global translation, Licence Bureau - Driver Licence validation services, Anthony Nolan - The Blood Cancer Charity, Utilita, Chester Student Lets - Regional student accommodation provider, MDL Marinas - Europe’s largest marina operator, Moet Hennessy - Luxury drinks brand.

    We are IXDA and UXPA Members

    Anthony Nolan Blood Cancer Charity- Award winning UX project

    Read the full case study: https://www.dotlabel.co.uk/work/anthony-nolan

    The charity needed to improve their sign up process to improve the quantity and quality of registrations. The form was dated, not engaging and wasn't optimised for use across devices. Failing to meet expectations of their young target audience was having a direct effect on the number and quality of donors registering.

    What

    we did:
    • Discovery and Behavioural Analysis including Stakeholder discovery workshop, Card sorting – content / process flow and Persona development
    • Structure and Content - Information architecture, Interaction map,User journeys
    • Wireframes and Prototyping
    • User testing

    The Outcome...

    Plan B - improving the UX and design of an existing website

    Plan B provide enterprise-class disaster recovery services for well-known brands such as Royal Mail, Capita, The Economist and The British Legion. Whether it’s server failure, fires, floods or power outages, Plan B provides the technological support to ensure the restoration of vital IT services. Plan B had their website redeveloped relatively recently by another agency, but weren’t happy with the results. 

    The

    marketing team recognised the design and content structure was having a negative impact on the user experience and search engine optimisation. There were confusing calls-to-action which lead to the under-performance of the site and needed to be fixed. The content management system (CMS) was restrictive and inflexible, and made it difficult, and in some cases...

    SSP B2B Portal - UX/ UI Design

    SSP Worldwide is a B2B company that builds insurance software that enables companies to build their own insurance products.


    SSP Worldwide required a new user-friendly online platform that could be white-labelled and used by major insurance companies.

    The Challenge

    SSP Worldwide wanted to update their existing platform because it was out-dated and unintuitive. The overly complicated

    interface made it difficult for customers to use and led to low user engagement.

    By addressing these issues SSP’s aim was to minimise the level of their post-sale involvement, such as re-training and essentially using the system on behalf of the clients. This meant SSP could increase its efficiency and reduce resource costs....

    The Balvenie - UX and web development for Global site and 5 translated local market sites

    The Challenge

    The Balvenie is a leading single malt Scotch whisky brand that is part of the renowned William Grant and Sons distillery group.

    The Balvenie is a global brand that passionately celebrates the five traditional and rare crafts that are used to make the whisky so incredibly unique.

    The Balvenie global marketing team consider their website as a vital channel to communicate their brand

    messages to their global target audiences. The team were keen to ensure their online presence continued to evolve alongside the evolution of the brand to meet their new business goals and user expectations. In addition, they wanted to redevelop their site to be more flexible and adaptable to meet needs of their local market brand teams....

    Leigh Day Social Intranet - UX, design and Bespoke web development

    "We worked with DotLabel to produce a new intranet for the firm, the Hub, which has been well received by staff.  It is modern, with a clean design and improved searching. DotLabel ran a discovery workshop day and the information they gleaned meant that the initial designs and structure of the Hub remained largely unchanged as the project developed.

    DotLabel have been easy to work with and have responded well as

    any problems have arisen."  Helen Dewar, Head of Information Services.

    Leigh Day is a specialist law firm with over 400 staff with offices in London and Manchester. Leigh Day wanted to invest in creating a single, go-to hub of information that integrated with their HR system. It was important that their new platform had a single universal sign...

    Licence Bureau UX/UI project

    The Challenge

    Licence Bureau provides a corporate driving license checking facility for businesses to check that all company drivers are legal. Their products serve a wide variety of clients including 23% of the FTSE 100. The old portal interface was difficult to use and whilst functional was time consuming and frustrating.

    Licence Bureau approached us to develop a new user interface for the compliance

    portal. We worked closely with the client stakeholders to understand their business, the challenges they faced, their vision for the portal and the services they wanted to provide their customers.

    What We Did

    Following numerous workshops, customer interviews and strategic planning sessions we produced a number of lo-...

    Reviews

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    Custom Web Development for Utility Company

    "Their company ethos is positive, and it’s clear that they love working together."

    Quality: 
    4.0
    Schedule: 
    4.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2018 - Ongoing
    Project summary: 

    DotLabel built a social intranet to connect employees across several offices. After establishing the initial requirements, the team developed and launched the platform. They provide ongoing maintenance.

    The Reviewer
     
    1,001-5,000 Employees
     
    Hampshire, United Kingdom
    Nic Rhodes
    Head of Brand Marketing, Utilita Energy
     
    Verified
    The Review
    Feedback summary: 

    The product delivered by DotLabel has increased communication and strengthened internal networks. Through in-person meetings and expert project management, the team directed a seamless development lifecycle. Their technical knowledge and professional approach make them an ideal partner.

    BACKGROUND

    Please describe your company and your position there.

    I’m the head of marketing at Utilita Energy, one of the leading energy suppliers in the UK. I oversee all business communications both internally and externally.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire DotLabel?

    We brought DotLabel on to build a companywide social intranet, linking 1,600 employees across ten different offices. The product would give staff members the ability to create content and share company news.

    What were your goals for this project?

    Our goal was to introduce an engaging platform that would facilitate collaboration between our departments and offices, and eventually replace email for internal communication. Our company is growing rapidly, and we want each member of our team to feel connected to our business and each other.

    SOLUTION

    How did you select this vendor?

    We approached several agencies who had developed company intranets, including DotLabel. We were impressed with their experience and quality of work, especially as it related to UX/UI.

    We brought them in for an initial meeting, and felt that they understood our objectives and had expert technical knowledge. Also, their office is local to our headquarters, which made it possible for us to have face-to-face meetings.

    Describe the project and the services they provided in detail.

    Their team began the project by presenting a number of product concepts. During the discovery phase, we held multiple workshops to identify critical requirements for our platform. They worked closely with our team to understand our branding guidelines and internal communication environment. They built a functional prototype, and then carried out testing to detect bugs and assess usability. The product has launched, and they provide ongoing maintenance and updates.

    What was the team composition?

    Our main points of contact were their director and a digital project manager who supported us from initial presentation to product launch. We also communicated with several developers during the final integration phase of the project.

    RESULTS & FEEDBACK

    Can you share any information that demonstrates the impact that this project has had on your business?

    The new intranet has been a useful tool for connecting our employees and promoting collaboration. All initial feedback has been positive, and our staff is now more engaged with the company as a whole, across every location.

    How was project management arranged and how effective was it?

    Working with their team was a delight. They were always happy to visit our office or to discuss progress over the phone. We utilized the Trello app to keep track of tasks and bug fixes while remaining in constant contact with their team.

    What did you find most impressive about this company?

    Their technical knowledge and expertise set them apart. Also, their ability to collaborate with each of our departments made for a smooth development process. Their company ethos is positive, and it’s clear that they love working together. We enjoyed every one of our meetings with their team.

    Are there any areas for improvement?

    I would’ve appreciated greater clarity regarding additional costs, especially as we neared the end of the project.

    4.0
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UX/UI for UK Software Dev Company

    “Coming up with fresh ideas that others might not think of is one of DotLabel’s strong points.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    2016 - Ongoing
    Project summary: 

    In collaboration with in-house developers, DotLabel provides UX design to support the build of custom mobile apps. They run workshops with the end client, make clickable wireframes, and pitch feature ideas. 

    The Reviewer
     
    51-200 Employees
     
    United Kingdom
    Ed May
    CEO, Microsec Ltd
     
    Verified
    The Review
    Feedback summary: 

    DotLabel consistently provides a high caliber of work that garners outstanding feedback from end clients. As evidenced by the impressive accounts they secure, the team is taking a strategic approach to foster sustainable growth. Project management and scheduling are notable areas of strength.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of Microsec, a software development company established in 1979. Between our two main offices in the UK and Poland, we have about 320 total employees. We offer bespoke mobile app development and software support for existing applications.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with DotLabel?

    We’ve worked well in partnership with DotLabel for many years. Our team is made up of technical coders, so DotLabel provides the UX design we need. 

    SOLUTION

    What was the scope of their involvement?

    Along with supporting our client projects, DotLabel refreshed our company’s website. When we develop applications together, they typically conduct workshop exercises upfront to define how it should look and feel in use.  

    One of our recent projects was for large vehicle fleet management company. DotLabel initially started without us. They ran workshops to determine what the client wanted to get out of the mobile app. 
    After they assembled a look and feel for the branding, they created a clickable wireframe to show the client how the end product would look before we started the development activities. It’s much easier to make changes during the wireframing stage than later on after the coding is complete.  

    During the first phase of the project, we built a portal to view driver information for GDPR compliance. In the next stage, we’ll create an app feature to document vehicle issues from a health and safety point of view.

    What is the team composition? 

    We’ve worked with teams of 2–3 people from DotLabel, typically comprised of a project manager, a designer, and a UX expert who brainstorms ideas for the screens.
     
    How did you come to work with DotLabel?

    I’ve known Matthew (Director and Founder, DotLabel) for several years. We used to work together at another company. We met up after he started DotLabel, and I thought they’d be a good fit for us.
     
    How much have you invested with them?

    We've spent £150,000–£200,000 (approximately $199,000– $265,000) so far.
     
    What is the status of this engagement?

    We started working with DotLabel around three years ago, in 2016. We’re meeting with them tomorrow to discuss phase two of a project.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Every project we’ve done with DotLabel has been very well-managed. The feedback we’ve received about their work has been fantastic overall.
    As a business, they seem to be growing in the right direction. They’ve worked with some very prestigious clients, so they must be doing a decent job.
      
    How did DotLabel perform from a project management standpoint?

    They’re very skilled and have a strong ethos on project management. Our hybrid methodology involves Jira for tracking purposes. While our other partners have struggled with scheduling, our projects with DotLabel have always been done on time.

    Nearly all our clients want us to work in Agile, but they also want to know the total project cost upfront, which that method doesn’t allow. Once we complete the estimation stage, we usually have an iterative process with two-week sprints.
     
    What did you find most impressive about them?

    Coming up with fresh ideas that others might not think of is one of DotLabel’s strong points. Their work is exceptional. Everything they’ve done has been high-quality.
     
    Are there any areas they could improve?

    I don’t think so. They should continue in the same direction and keep up with evolving technology.
     
    Do you have any advice for future clients of theirs?

    Many clients try to scrimp and save on the initial workshops, but this can lead to more work later on in the project. The initial discovery phase, done correctly, can considerably reduce the amount of effort it takes to actually deliver a project.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      We’ve put them under some tight timeframes before, and they only commit to what they can deliver.
    • 5.0 Cost
      Value / within estimates
      Some people may find discovery phases expensive, but they reduce the overall project cost.
    • 5.0 Quality
      Service & deliverables
      They have always delivered on or ahead of time.
    • 5.0 NPS
      Willing to refer
      We have and regularly do recommend them to partner companies.

    Web Design Update for Digital News Platform

    "The team is highly professional and responsive."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Apr. 2018 - Ongoing
    Project summary: 

    DotLabel updated the design of a digital news platform to attract new users. They created a proof-of-concept design, new site architecture, and an update to a progressive web app. The project is ongoing.  

    The Reviewer
     
    51-200 Employees
     
    London, United Kingdom
    Giacomo Pala
    Digital Project Manager, Moet Hennessy Europe
     
    Verified
    The Review
    Feedback summary: 

    Since the platform implemented the updates six months ago, the number of registered users has grown by 165% and total views spiked by 50%. DotLabel delivers high-quality designs on time and at outstanding value. Quick response times, rapid updates, and openness to feedback enable a smooth workflow.

    BACKGROUND

    Please describe your company and your position there.

    I’m the digital project manager for Moet Hennessy Europe, a regional division of Moet Hennessy which forms part of LVMH. We oversee brands that sell wine and spirits.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire DotLabel?

    In 2017, we launched a digital news platform called Digipedia. It has since transformed into a source for videos and social listening reports. We engaged DotLabel to update its design. 

    What were your goals for this project?

    We wanted to increase the usage of the platform in Europe, enrich its content sections, and improve the user experience.

    SOLUTION

    How did you select this vendor?

    DotLabel worked on the first release of Digipedia in 2017 and is a trusted vendor for our company. Given their high-quality work in the past, it made sense for us to continue the collaboration.

    Describe the project in detail.

    The team first created a proof-of-concept design. They then built an upgrade to our platform’s progressive web application and made new site architecture with three new sections and a MyAccount page. They also performed development work on a CMS for us. Once DotLabel finished the designs, they passed off materials to our internal development team. 

    What was the team composition?

    The account director serves as our main point of contact while the project manager oversees the project. Their creative director presented us with initial concept designs that he then worked into the final visuals. A tech lead worked closely with our internal IT team to ensure corporate governance and seamless integration. While we build and tested the platform updates internally, DotLabel helped with QA and testing as well.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Within six months, we saw a 50% spike in views and a 165% increase in the number of registered users on our platform. The platform serves as a successful resource in multiple markets in Europe and has received appraisal and valuation from different departments.

    How effective was the workflow between your team and theirs?

    Matt (Director and Founder, DotLabel) serves as our project manager. He has been an exceptional collaborator. He gives timely updates, offers valuable insights, and respects deadlines. He also responds and implements our feedback rapidly.

    What did you find most impressive about this company?

    The team is highly professional and responsive. Matt is reliable and always open to challenges.

    Are there any areas for improvement?

    No, we’re thrilled with their work and hope they keep up their efforts.

    5.0
    Overall Score DotLabel provides professional service, excellent designs, and a very personal approach.
    • 5.0 Scheduling
      ON TIME / DEADLINES
      DotLabel always meets our deadlines.
    • 5.0 Cost
      Value / within estimates
      Their service comes at an excellent value.
    • 4.5 Quality
      Service & deliverables
      Their quality of work—from proof of concept to implementation—is consistently excellent.
    • 5.0 NPS
      Willing to refer
      I’d highly recommend the team.

    UX Design for Blood Donation Charity

    “They were very personable and we built a relationship with them.”

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Apr. 2016 - Aug. 2017
    Project summary: 

    DotLabel redesigned online forms and improved user experience for a blood donation charity website. They wanted to revamp the process to make it easier for donors to sign up.

    The Reviewer
     
    11-50 Employees
     
    London, United Kingdom
    Registery Development, Blood Donation Charity
     
    Verified
    The Review
    Feedback summary: 

    The new redesign isn't launching for a few months, but internally the client is pleased with the simplicity of the new look. From a project management point of view, DotLabel was always on top of deadlines and quick to respond to issues that came up.

    BACKGROUND

    Introduce your business and what you do there.

    We’re a blood donation charity. I’m the head of register development. I manage the team that’s responsible for recruiting and retaining all of our new potential studies for the register.

    We recruit volunteer donors that are willing to donate their stem cells to a patient who needs a stem cell transplant as their last chance of survival. We recruit people online and at events around the country.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with DotLabel?

    We needed to increase awareness about stem cell donation. We know that the people who are actually more likely to be chosen to donate stem cells are young men. We’re successful recruiting young men to the register, but we struggle with that online. We also struggle to recruit people with ethnic backgrounds online. We have an online process that we wanted to revamp, and we needed help targeting those groups. We reached out to DotLabel to support us to completely change the online process to help us to better educate people who register online, target the right kind of people who want to learn, and also to make the process simpler. It’s not just about conversions and making it as easy as possible; it’s about educating people along the way.

    SOLUTION

    What was the scope of their involvement?

    We already had an application form, but we wanted to revamp our process. DotLabel helped us with the user experience and a new format of the form. We have a marketing team that took care of the outreach.

    What is the team dynamic?

    We worked with Charlotte, who’s our project manager, as our main contact. There were a number of developers who worked behind the scenes. The whole team was involved when we first accepted their pitch and in a number of the kickoff and design workshops.

    How did you come to work with DotLabel?

    One of our colleagues recommended DotLabel to us. We found ratings on them on service similar to Clutch. We also looked to see who was winning the awards to help us make our selection. We’re a charity organization so we had a limited budget.

    What is the status of this engagement?

    We started working with them in April 2016, and they delivered the prototype in August 2017.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We’re just getting into the metrics now. We’re looking to launch in November. We will gauge the impact by where people drop out in the form and if this work helps people getting through the form and helping us reach the right people.

    We only have internal feedback because people haven’t used it externally. People say it’s much simpler. We added in some pre-screening questions so people don’t have to spend as long filling out the information before they get rejected. We expect that to improve.

    How did DotLabel perform from a project management standpoint?

    We enjoyed working with them. Matt was really involved and supportive. He’s an MD. We know there are bigger clients, and we were turned down by other agencies. He engaged in the calls and was excited to be part of something different. He was always approachable, and always got back to us. We’re still in touch now, which is nice. We used Trello and Jira during the project.

    What did you find most impressive about them?

    They were very personable and we built a relationship with them. We went out for a celebratory meal at the end of the project and they’ve had patience and got in touch and offered other support.

    Are there any areas they could improve?

    Internally the feedback is they were nice to work with. We didn’t feel like we’d been taken advantage of in any way.

    5.0
    Overall Score It was fantastic.
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer