DotLabel

Read the full case study: https://www.dotlabel.co.uk/work/anthony-nolan

The charity needed to improve their sign up process to improve the quantity and quality of registrations. The form was dated, not engaging and wasn't optimised for use across devices. Failing to meet expectations of their young target audience was having a direct effect on the number and quality of donors registering.

What we did:

• Discovery and Behavioural Analysis including Stakeholder discovery workshop, Card sorting – content / process flow and Persona development
• Structure and Content - Information architecture, Interaction map,User journeys
• Wireframes and Prototyping
• User testing

The Outcome

Re-structuring the form’s content enabled greater data visibility highlighting additional obstacles being faced by some applicants and hindering their experience....

Plan B provide enterprise-class disaster recovery services for well-known brands such as Royal Mail, Capita, The Economist and The British Legion. Whether it’s server failure, fires, floods or power outages, Plan B provides the technological support to ensure the restoration of vital IT services. Plan B had their website redeveloped relatively recently by another agency, but weren’t happy with the results. 

The marketing team recognised the design and content structure was having a negative impact on the user experience and search engine optimisation. There were confusing calls-to-action which lead to the under-performance of the site and needed to be fixed. The content management system (CMS) was restrictive and inflexible, and made it difficult, and in some cases, impossible to update content.

Techniques used

• Best practice UX design
• Site architecture
• Creative design
• Web development

"Having struggled to get...

SSP Worldwide is a B2B company that builds insurance software that enables companies to build their own insurance products.

SSP Worldwide required a new user-friendly online platform that could be white-labelled and used by major insurance companies.

The Challenge

SSP Worldwide wanted to update their existing platform because it was out-dated and unintuitive. The overly complicated interface made it difficult for customers to use and led to low user engagement.

By addressing these issues SSP’s aim was to minimise the level of their post-sale involvement, such as re-training and essentially using the system on behalf of the clients. This meant SSP could increase its efficiency and reduce resource costs.

Techniques used:

• Stakeholder workshop
• User interviews
• Task Flow Analysis
• Process Flow Research
• Wireframes
• Prototypes
• Expert Testing
• Stakeholder Testing...

The Challenge

The Balvenie is a leading single malt Scotch whisky brand that is part of the renowned William Grant and Sons distillery group.

The Balvenie is a global brand that passionately celebrates the five traditional and rare crafts that are used to make the whisky so incredibly unique.

The Balvenie global marketing team consider their website as a vital channel to communicate their brand messages to their global target audiences. The team were keen to ensure their online presence continued to evolve alongside the evolution of the brand to meet their new business goals and user expectations. In addition, they wanted to redevelop their site to be more flexible and adaptable to meet needs of their local market brand teams.

The Balvenie global marketing team put User Experience (UX) high on their agenda to ensure that the new site retained existing customers as well as attract new connoisseurs of whisky.

What we did: 

• Global...

"We worked with DotLabel to produce a new intranet for the firm, the Hub, which has been well received by staff.  It is modern, with a clean design and improved searching. DotLabel ran a discovery workshop day and the information they gleaned meant that the initial designs and structure of the Hub remained largely unchanged as the project developed.

DotLabel have been easy to work with and have responded well as any problems have arisen."  Helen Dewar, Head of Information Services.

Leigh Day is a specialist law firm with over 400 staff with offices in London and Manchester. Leigh Day wanted to invest in creating a single, go-to hub of information that integrated with their HR system. It was important that their new platform had a single universal sign-on to make it easy for people to access, as well as being fully auditable.

A huge challenge was organising the extensive volumes of content and managing the needs and priorities of the various stakeholders...

The Challenge

Licence Bureau provides a corporate driving license checking facility for businesses to check that all company drivers are legal. Their products serve a wide variety of clients including 23% of the FTSE 100. The old portal interface was difficult to use and whilst functional was time consuming and frustrating.

Licence Bureau approached us to develop a new user interface for the compliance portal. We worked closely with the client stakeholders to understand their business, the challenges they faced, their vision for the portal and the services they wanted to provide their customers.

What We Did

Following numerous workshops, customer interviews and strategic planning sessions we produced a number of lo-fidelity wireframes and an interactive prototype that allowed us to work very closely with Licence Bureau to constantly check key user workflows within the application interface.

The Outcome

"The result the new portal has...