doodleblue Innovations

SARVA makes yoga fun and approachable for all, breaking across the barriers of age. They have 55,000 members across 91 yoga studios in 35 cities.

The vast presence required Sarva to automate their processes for smooth and synchronized functioning. 

doodleblue, as the CTO of SARVA, collaborates with different verticals within the organization to identify opportunities and risks for the business, manage research and development (R&D), monitor technology and social trends ensuring technologies are used efficiently, profitably and securely, evaluating and implementing new systems and infrastructure.

Star Health and Allied Insurance Co Ltd is the first private standalone Indian insurance company. It has more than 400 offices across India and around 8500+ hospitals under its network. 

doodleblue was approached to build an intuitive UX to create a seamless mobile app for customers, that is engaging, simple and convenient to use. To break the outdated and standard design style used by insurance companies, we opted for trendy, eye-pleasing designs that included illustrations to make it welcoming and for customers and agents.

We updated agents’ app with key features like agent daily tracking,  agent office suite on the move and lead onboarding workflow. Additionally, we enhanced the user interface of the agent’s app to make it simpler and convenient to use, which allowed agents to access and fetch information of policyholders at any time from anywhere.

Agents portal was built to help them access the platform from their desktops with vital features like premium calculator, notes, the status of appointments, etc.

Bijlipay is an end to end payment solution provider with a vision to serve financial institutions and businesses through innovative payment solutions. 

Their manual documentation was taxing for both the Bijlipay executive and the merchant/retailer. Merchants had to visit the Bijlipay office to submit the documents for verification and complete the registration process. This procedure took more than 3 days and involved a lot of up and down from the merchants' side and tedious follow up and verification by the Bijlipay staff.  

We created an app that allowed retail outlets, restaurants, out-of-home entrepreneurs, professionals or delivery-model to upload PDF and other legal documents for verification and registration. 
On uploading, documents were reflected on Bijilpay’s dashboard, which helped them instantly review and get in touch with the respective person.
We created functionality that helped in dividing documents into several groups and a facility to add comments (e.g. approved/challenged/questioned) to documents. 

eShakti is a women’s fashion clothing brand that has been rated among the 100 most innovative companies in the world for 2015 by Internet Retailer. 

doodleblue was approached to build a responsive website with great UX across desktops, tablets, and mobile browsers. They also needed an app on the platforms - iOS and Android. Our goal was to provide the optimum browsing experience while maintaining the primary features and site content.
We helped eShakti with an interactive and immersive platform that provided a seamless shopping experience.

Mobily, operates under Etihad Etisalat Co, is one of the largest telecommunication leaders in Saudi Arabia. 

Being a legacy old app and with their growing subscriber base, Mobily needed to stabilize and revamp their design to match the scalability of operations and customer base.

Server Side Analysis
We addressed the flaws in code, logic implementation for better data handling algorithm, streamlining crash reports and documentation. We helped Mobily incorporate agile technology to increase performance and build a secure architecture.  

Design Principles
For the visual performance of the app, we used light shades of blue with a minimum possible number of additional colors to create a clean and accurate appearance of the app. We maximized the convenience via smart UX and made the navigation system intuitive. This contributed to their metrics like stickiness, retention rate and increased engagement on their digital platforms.

SRS Documentation
We streamlined the fragmented documents and scattered pieces of information by creating a software document that laid the framework, specifications and functionalities of the product. This minimized the time and effort required by developers and bridged the gap between design and development.

Userlytics is a premier Usability Testing Platform with a worldwide participant panel that allows customers to get instant insights from their target personas. It uses advanced testing features such as branching logic, automated transcriptions, prototype testing, etc.,

Being an advanced user testing platform, Userlytics needed to capture the qualitative and quantitative user experience data of participants by recording the screen, audio, webcam in a “Picture-in-Picture” format with metrics such as time on task, ease of use, success or failure, and more.

Userlytics engaged doodleblue to build a product that allowed synchronized views, include in-video annotation of hyperlinked comments for easy sharing, to run tests on multiple usability studies.

After analyzing the pros and cons of each integration, we recommended Userlytics to go ahead with Chrome extension integration. Userlytics extension was added to chrome, where the user can click on the extension to view the questions/tasks. Chrome extension was chosen as it helped in

We enabled screen recording of users - where they clicked, how they navigated, etc, which was uploaded to the server. This was a key area to collect insights on the way the user interacts with a prototype or a product.

Each task was displayed with a set of instructions on the users’ screen that guided the user on what had to be tested. This was done to collect feedback on their user experience of the prototype. As the video is recorded continuously , from the time the user starts testing until he finishes, the video had to be split in order to take only those clippings that are useful to the customer. This was done via a chrome extension. On entering the website URL, chrome extension was activated and users had to log in to Userlytics. We seamlessly uploaded these videos to their server, to efficiently sync both the recording of the user and the user's screen.

Results

• Efficiency increased by 22%
• Tester participation increased by 15%
• Users participation increased by 12%
• Security increased 30%

Established in 2015, Validus is a leading online aggregator platform in Singapore, for SMEs to secure short term and medium term financing. It has over $100 million crowdfunded to date.

Being Singapore's top peer-to-business lending platform and with a growing user base, Validus recognized the need to automate their operational system to increase efficiency and productivity.

We implemented digital transformation to bring about operational changes by modifying their existing business process and customer experience to meet the growing market requirements.

FUND MANAGEMENT

The operations team at Validus, when accidentally clicked more than once on the funds button to update the fund amount to the current status, resulted in more deduction for the investor than the actual amount.

We wrote a unique code which did not allow the deduction on multi clicks and also placed a pop-up screen that warned about the same. To double-check on the fund status, we set system that generated automated balance sheet report on a daily basis which helped understand their funds account.

AUTO DEBIT

We integrated an auto debit loan option on their platform which allowed an automatic debit to loans for investors after matching the interests, depending on the investment limit set by the investor.

This increased investment participation rate. and generated, managed and stored the invoices eliminating the need for manual management.

COMPLIANCE PROCESS

The document submission field, did not restrict uploading duplicate documents. This made the file size large, causing wastage of storage space. Users found it difficult to login due to heavy and unnecessary loading of account

To solve this issue, we changed the storage address from salesforce to Amazon S3, as it stores data in the cloud which is highly scalable, fast, and archives data at a high-speed.

Results

• Increased efficiency by 15%
• Increase in production by 17%
• Customer satisfaction increased by 10%
• Investments increased by 7%