Doctor Multimedia

BACKGROUND

Please describe your company and position.

I am the Endodontist of Stephen M Lyon DDS

Describe what your company does in a single sentence.

Endodontic Practice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Doctor Multimedia to accomplish?

• Increase web traffic

SOLUTION

How did you find Doctor Multimedia?

Convention

Why did you select Doctor Multimedia over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Web design improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in traffic on my website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, that is until it came time for me to retire and at present they have chosen to drag the process of termination out, two months and counting.  They require an exit interview and that has not been possible, despite multiple e-mails to them. They just don’t know how to end a relationship without hazing you by tactics that they will claim are in place to “protect me”, apparently, multiple emails are not enough. My next option seems to be, to deny any further charges by them being made to my credit card on a monthly basis despite being notified of my present disposition and my desire to stop their service months ago.

What was your primary form of communication with Doctor Multimedia?

Email or Messaging App

What did you find most impressive or unique about this company?

Seemed very personable and displayed a desire to have my business.

Are there any areas for improvement or something Doctor Multimedia could have done differently?

Kindly dropped their self imposed requirement to allow me to stop their service in an unincumbered way.  

(Good thing for me I decided to teach full time, rather that go serve as a practitioner in another country where charges would have continued, despite request and multiple notifications to stop my service via email,...as a phone call from abroad would have been a real unjustified burden placed on me by this provider.)

BACKGROUND

Please describe your company and position.

I am the Office Manager of a chiropractic company.

Describe what your company does in a single sentence.

Chiropractic Clinic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Doctor Multimedia to accomplish?

• Create a competitive new branded website

SOLUTION

How did you find Doctor Multimedia?

Online Search

Why did you select Doctor Multimedia over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project is to design and develop a new chiropractic website that effectively represents your brand, attracts potential clients, and enhances user experience. The website will incorporate modern design principles, intuitive navigation, and functionality to support your chiropractic practice's objectives.

• Discovery & Planning
  •    Brand Analysis: Review existing branding materials, including logo, color scheme, typography, and imagery.
  •    Competitor Research: Analyze competitor websites to identify industry trends and benchmarks.
  •    Stakeholder Interviews: Gather input from key stakeholders to understand business goals, target audience, and preferred website features.
  •    Site Map Development: Create a detailed site map outlining the structure and hierarchy of the website pages.
• Design:
  •    Wireframes: Develop wireframes for key pages (home, about, services, contact, blog, etc.) to establish layout and functionality.
  •    Visual Design: Design high-fidelity mockups based on wireframes, incorporating brand elements, color schemes, and typography. The design will be responsive and optimized for various devices (desktop, tablet, mobile).
  •    Client Review: Present design concepts for client feedback and revisions.
• Content Development:
  •    Content Strategy: Develop a content strategy that aligns with SEO best practices and engages the target audience.
  •    Content Creation: Write and optimize content for key pages, including service descriptions, blog posts, and practice information. This may involve copywriting, editing, and SEO optimization.
  •    Image and Video Integration: Source or create high-quality images and videos that reflect the chiropractic practice and its services.
• Development:
  •    Front-End Development: Convert approved designs into a fully functional website using HTML, CSS, and JavaScript. Ensure the site is responsive and accessible.
  •    Back-End Development: Set up and configure a content management system (CMS) such as WordPress or custom CMS based on client preferences.
  •    Functionality Integration: Implement necessary features, such as appointment scheduling, contact forms, live chat, and any additional tools or plugins.
  •    SEO Optimization: Incorporate on-page SEO elements, including meta tags, keywords, and alt text for images.
• Testing:
  •    Usability Testing: Conduct testing to ensure the website is user-friendly and intuitive. Address any issues related to navigation, layout, and functionality.
  •    Cross-Browser Testing: Test the website across different browsers (Chrome, Firefox, Safari, Edge) and devices to ensure compatibility and consistent performance.
  •    Performance Testing: Optimize site performance, including page load times and overall speed, to enhance user experience.
• Launch & Training:
  •    Launch Plan: Develop a launch plan, including site deployment, DNS configuration, and any necessary redirects.
  •    Client Training: Provide training for your team on how to use the CMS, update content, and manage site features.
  •    Post-Launch Support: Offer a period of post-launch support to address any issues and provide maintenance as needed.
• Marketing & Analytics:
  •    Google Analytics Integration: Set up Google Analytics to track website performance, user behavior, and conversion metrics.
  •    Marketing Recommendations: Provide recommendations for ongoing digital marketing strategies, including SEO, social media, and email marketing.
• Timeline:
  • Discovery & Planning: 2 weeks
  • Design: 3 weeks
  • Content Development: 2 weeks (overlapping with design)
  • Development: 4 weeks
  • Testing: 1 week
  • Launch & Training: 1 week
  • Total Duration: Approximately 12 weeks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic:
  •    Metric: Percentage increase in overall website traffic.
  •    Details: Utilize tools like Google Analytics to track and compare traffic before and after the launch of the new website. A successful redesign should show a measurable increase in unique visitors and page views.
• Improved User Engagement:
  •    Metric: Average session duration, pages per session, and bounce rate.
  •    Details: Analyze user behavior metrics to determine if visitors are spending more time on the site, exploring additional pages, and engaging with content. An improved user experience should result in longer session durations and a reduction in bounce rates.
• Enhanced Conversion Rates:
  •    Metric: Number of completed appointments or contact form submissions.
  •    Details: Measure the conversion rate of key actions such as appointment bookings or inquiries through contact forms. Compare pre- and post-redesign conversion rates to assess if the new site effectively encourages users to take desired actions.
• Higher Search Engine Rankings:
  •    Metric: Changes in search engine rankings for targeted keywords.
  •    Details: Track keyword rankings before and after the site launch to determine improvements in SEO. A successful redesign should lead to higher positions in search engine results for relevant chiropractic terms.
• Improved Website Performance:
  •    Metric: Page load times and overall site speed.
  • Details: Use performance testing tools to measure page load times and site speed. A redesigned website should exhibit faster load times, contributing to a better user experience and improved search engine rankiIncrease. 
• Mobile Responsiveness:
  •    Metric: Mobile traffic metrics and mobile user engagement.
  •    Details: Assess the performance and UX of the website on mobile devices. A successful redesign should show increased mobile traffic and engagement metrics, indicating that the site is effectively optimized for mobile users.
• Enhanced Brand Perception:
  •    Metric: User feedback and satisfaction surveys.
  •    Details: Collect and analyze feedback from users regarding the new site’s design and functionality. Positive feedback and higher satisfaction ratings will demonstrate that the redesign effectively reflects and enhances the brand’s image.
• Effective Content Management:
  •    Metric: Ease of content updates and CMS utilization.
  •    Details: Evaluate how efficiently the client can manage and update content using the new CMS. Successful outcomes include streamlined content management processes and minimal reliance on external support for routine updates.
• Successful Launch Metrics:
  •    Metric: Smoothness of the launch process and post-launch issue resolution.
  •    Details: Track the number of issues reported and resolved immediately after launch. A successful launch is characterized by minimal technical issues and a quick resolution of any problems.
• Increased Social Media Engagement:
  •     Metric: Social media traffic and interactions.
  •     Details: Monitor changes in social media traffic to the website and engagement metrics on social platforms. An effective redesign should result in increased social media referrals and higher interaction rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, was done promptly. 

What was your primary form of communication with Doctor Multimedia?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their ability to work quickly.

Are there any areas for improvement or something Doctor Multimedia could have done differently?

They are difficult to reach when it comes to technical support when something is not working properly. 

BACKGROUND

Please describe your company and your position there.

I am the owner of a medical practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia, and what were your goals?

 I planned to transition my website and reputation management to Jet Digital, a.k.a. Doctor Multimedia as they offered significantly reduced prices. 

SOLUTION

How did you select this vendor and what were the deciding factors?

They assured me my website design would be better than my current one and that the transition from Patient Pop to them would be seamless.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I was very clear that I owned the content of my existing website and wanted it to be as close as possible to my existing site. Their website design was not at all to my liking. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My experience with this company was very negative. I should have trusted my gut feeling: YOU GET WHAT YOU PAY FOR. I started the process about 6 months before my annual contract with Patient Pop expired. Their website design was not at all to my liking. They agreed to make the changes I wanted but then just posted the new version LIVE about 6 weeks later without even showing it to me or discussing it with me first. They took it down and we had another meeting.

How effective was the workflow between your team and theirs?

The meetings were effective but they never followed through on the plan that was discussed

What did you find most impressive or unique about this company?

Nothing impressive

Are there any areas for improvement or something they could have done differently?

We again discussed my Patient Pop deadline which was now quickly approaching, but they didn't get the changes done and my website went down completely. I would not feel comfortable trusting my business website and reputation management to this company. I am returning to patient pop.

BACKGROUND

Please describe your company and your position there.

Clinical Director of a multi-location optometry practice

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia?

Social Media Marketing and Website Management

SOLUTION

How did you select this vendor and what were the deciding factors?

They gave a great sales pitch, set high expectations and quick deadlines. Unfortunately, this was all false.

Describe the project in detail and walk through the stages of the project.

After an initial sales call, we decided to team up with Doctor Multimedia for social media marketing and website maintenance. We scheduled a call with Abigail to get things started and granted her access to our social media sites. This was in May. In mid-June, when nothing had happened I reached out to which I received no reply.

Our owner eventually had to reach out and we set up another call. At that point, Abigail stated the wrong account had been granted permissions to our pages, even though I was sharing my screen when we granted the original account permissions, and after changing that she confirmed we'd see twice weekly postings. She also confirmed this in an email.

Our owner also asked her to post specific information and provided her details and a photo, to which she replied in email that she would give him a mock up, but never replied again. This was in July. The last communication from her was on August 5th explaining she had been out of office. We've sent two emails since that time. I left a voicemail and chatted with live support twice. No replies. No communication. Nothing.

How many resources from the vendor's team worked with you, and what were their positions?

MaryKim initially and Abigail.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Incredibly unprofessional. Set high expectations that are seemingly unrealistic for them and never met. No communication in any form. No explanation of delays. No replies. I called six times and was forwarded to voicemail every time. At this point, I can not even see how this business is still functioning. Or perhaps it is fraudulent. We have been billed for several months of services, which were never rendered.

How effective was the workflow between your team and theirs?

There has not been any workflow, so totally ineffective.

What did you find most impressive or unique about this company?

Unfortunately, I've not found anything remotely impressive.

Are there any areas for improvement or something they could have done differently?

• Communication
• Professionalism
• Realistic expectations.

BACKGROUND

Please describe your company and your position there.

We own Infinity Chiropractic, a multi-clinic and -doctor company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia?

We hired Doctor Multimedia to create our websites for each clinic and to update them as needed and for all ongoing maintenance. We also have them keeping our social media pages up to date and with current, fresh material.

What were your goals for this project?

To increase our online presence.

SOLUTION

How did you select this vendor?

We met them at a chiropractic function. They were the most personable and friendly agency present. 

Describe the project and the services they provided in detail.

Doctor Multimedia created a website for each clinic, updates them as needed, and performs all ongoing maintenance. They also keep our social media pages up-to-date with current, fresh material. I tell them what needs to be added or edited, and they get it done!

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We're so thankful that they accomplish everything without any headaches! If I'm not posting or updating the website, I'm confident that they will handle it. Since we know and trust that our websites are functional, we can focus on our work. Having them on our team absolutely improves our efficiency and positively impacts our patients.

How was project management arranged and how effective was it?

They're great! Email and phone are our primary methods of communication, and they always stay on top of both. They know me, know what I want, and follow through seamlessly.

What did you find most impressive about this company?

I love their integrity. When they say they will do something, we trust that they will complete it quickly. They're personable and friendly!

Are there any areas for improvement?

I don't have any suggestions.

BACKGROUND

Please describe your company and your position there.

I’m the hospital manager at Pond Point Animal Hospital. Pond Point is a small veterinary clinic that offers personalized care to pets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia?

We needed a beautiful new website that’s easy to edit and update.

What were your goals for this project?

With my last website hosting company, I felt like a tiny fish in a giant pool. I wanted a web development team that was more reliable and would work with me to create the best site for my office. I also needed a vendor that could make frequent updates to enhance the site’s organic search rankings. In the end, I wanted to maximize the return on my financial investment.

SOLUTION

How did you select this vendor?

I spoke to a few different companies before reaching out to Doctor Multimedia. I communicated several times with Austin (Account Manager, Doctor Multimedia) via phone and email, and he provided useful information in a friendly and professional manner. He also reassured me that he would be my ongoing point of contact, which I greatly appreciated.

During these initial discussions, Austin explained how Doctor Multimedia could help me and what they typically charge for their services. He also showed me other sites that they created, and how they support businesses with SEO strategy. I was impressed with their prices and the sites that I saw. I chose them because of their professionalism and the variety of services that they offer.

Describe the project and the services they provided in detail.

Doctor Multimedia took my old web content and moved it to a new site. While migrating information, they added a customized color scheme and made our videos easier to access. Their team also implemented a pop-up feature on the new site that lets me notify clients about issues or opportunities. They continue to provide updates to improve the site’s SEO.

What was the team composition?

I initially worked with Austin, and he eventually put me in contact with Sabrina (Account Manager, Doctor Multimedia). I reach out to Matt (IT Manager, Doctor Multimedia) when I have tech support issues or questions about details on the site.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It’s too soon to share long-term results, but I’m already very happy with the site. I’m looking forward to seeing the website after they make the final edits.

How was project management arranged and how effective was it?

They’re efficient with their internal communication, which saves me time. Even when my representative changed, I still felt supported and valued.

Everyone on the team is responsive and helpful. I can write to anyone from Doctor Multimedia, and they’ll answer within minutes. They also keep me informed about every change that they make to the site.

What did you find most impressive about this company?

Their attention to detail and pleasant communication have made this partnership worthwhile. Also, they consistently deliver value, and I feel like I’m getting bang for my buck. Their design work is amazing and much better than other vendors I’ve worked with in the past.

I feel like I’m not getting lost in the sea of other companies that they’re helping. The speed with which they respond to my requests and concerns makes me feel like a valued partner. I know that I can be a tough customer, but Doctor Multimedia has exceeded my expectations.

Are there any areas for improvement?

Not that I know of at this time.

BACKGROUND

Please describe your company and your position there.

I own an orthodontist practice near Cleveland, Ohio. I manage a team of six full-time employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia?

I hired Doctor Multimedia to design and support my office's website.

What were your goals for this project?

I wanted a clean, professional-looking website that could accept online payments.

SOLUTION

How did you select this vendor?

I met with several vendors at a state dental conference. I spent a lot of time talking to people about website design, and Doctor Multimedia stood out from the rest.

Describe the project in detail.

We had initial discussions over the phone. Within approximately two weeks, I had a rough draft of the website. I requested a variety of changes, and they quickly addressed every issue.

What was the team composition?

I dealt with one person. I’m unsure how they completed the work, but I directed all of my communication to her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I love the look of my new website, and many of my patients have provided positive feedback.

How effective was the workflow between your team and theirs?

I was very pleased with the workflow. The project manager reached out to me on a regular basis and kept me updated on progress. Their team made the changes that I requested promptly and accurately.

What did you find most impressive about this company?

I was impressed with how quick they were to get started on the project. They were also very good about contacting me when they promised, despite a three-hour time difference.

Are there any areas for improvement?

None that I can think of at the moment. I was very satisfied with the whole process.

BACKGROUND

Introduce your business and what you do there.

I'm the business manager at West Michigan Eyecare Associates, an optometry practice based in Grand Rapids, Michigan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Doctor Multimedia?

Our website was outdated and too similar to the other private practices under the same network, so we reached out to Doctor Multimedia to help differentiate our online presence.

SOLUTION

What was the scope of their involvement?

Doctor Multimedia redesigned and developed our website, providing templates for us to choose from and incorporating our feedback throughout the process. They also provided hosting services as well, and continue to be available for help-desk requests as needed.

What is the team composition? 

We initially worked with a sales rep, but mostly communicated directly with a couple of designers and developers assigned to the project. 

How did you come to work with Doctor Multimedia?

One of our owners met their team at a trade show and committed to working with them on the spot based on the designs they presented. 

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

We worked with them from July 2017–January 2018. Although they could've finished the website sooner, we were very particular about some of the details so the timeline was delayed on our end. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Doctor Multimedia created a more unique, customized website that helped differentiate our company online. The new site has also contributed to some growth in business, and we've received positive feedback from our clients that it's a lot more user-friendly than before.

How did Doctor Multimedia perform from a project management standpoint?

They were responsive to our feedback and requests. Although we weren't happy with the first round of designs they provided, they were understanding and incorporated our feedback in order to meet our expectations.

We never had any issues reaching them by phone or email. They provide monthly analytics reporting and we can still contact their help desk as needed, and they generally turn those requests around within a half day. 

What did you find most impressive about them?

Their help-desk services are very reliable and quick. 

Are there any areas they could improve?

The initial process was a big task and the first iteration of the site was not as interactive or creative as we were expecting, but they significantly improved it after we provided feedback. 

Do you have any advice for potential customers?

Be clear about project expectations and vision, and don't rush through the process; take the time to get it right.

BACKGROUND

Please describe your company and your position there.

I’m the optical manager of a multi-doctor optometry office.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doctor Multimedia?

We engaged them to build our new website.

What were your goals for this project?

Our goal was to build a site that looked professional and stylish and was useful for our patients.

SOLUTION

How did you select this vendor?

We found Doctor Multimedia through professional group recommendations.

Describe the project in detail.

Once we selected them to create the site, we provided examples of other sites we liked and wanted their creative input toward our new one. 

Throughout the process, I felt like we needed to keep pushing for what we wanted. The first draft was almost exact to our current website. We had to correct details like formatting and guide entire build.

What was the team composition?

They assigned a project manager who was our contact person during the development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall, our new website is nice, but I was expecting a bit more from them. I didn't feel that they really took the reins to come up with creative designs. I would have liked them to provide more suggestions and help us think of things we may not have thought of before. 

We hired a web design company because this is what they do all the time. If I knew how to create a beautiful site, I wouldn't have needed them.

How effective was the workflow between your team and theirs?

At first, we had some difficulty getting in touch with them. Our calls would go unanswered. Toward the last few weeks, they became more responsive.

What did you find most impressive about this company?

I'm not sure that there was anything that stood out.

Are there any areas for improvement?

I would have liked them to come up with more than just the generic site. Like I said, it would have been helpful if they provided more ideas.

BACKGROUND

Introduce your business and what you do there.

I’m with an optometry practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Doctor Multimedia?

We engaged Doctor Multimedia to build our website and manage our social media presence.

SOLUTION

What was the scope of their involvement?

Doctor Multimedia created a new website for us. The site provides information to incoming patients before visits. It includes sections to download forms and leave reviews. Doctor Multimedia showed us several design samples and let us pick the styles we liked.

The team now provides ongoing maintenance and management on our website. Doctor Multimedia also posts on our Facebook and Instagram page regularly and manages our reputation created by online reviews. 

What is the team composition?

We have a representative assigned to our account. She conveys our requests back to the Doctor Multimedia team. 

How did you come to work with Doctor Multimedia?

A competitor of our previous web vendor, Doctor Multimedia reached out to us. The team offered comparable services at lower rates, and they promised a higher level of customer service than what we were receiving at the time. As a result, we switched to Doctor Multimedia.

How much have you invested with them?

We’ve spent less than $5,000 on their services.

What is the status of this engagement?

We started working together at the beginning of the year, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t noticed much change or a clear ROI yet. We’re still happy to work with Doctor Multimedia for the time being.

How did Doctor Multimedia perform from a project management standpoint?

The team makes changes promptly. I keep in touch with Doctor Multimedia via phone call or email depending on the complexity of my requests. For more detailed tasks, I send emails; for simple design changes like color corrections, I’ll call them. 

What did you find most impressive about them?

Doctor Multimedia is highly responsive to our questions and requests. They never give us pushback about changes they may disagree with. They are open to our personal preferences and our recommendations.

Are there any areas they could improve?

One of the reasons we switched from our old provider to Doctor Multimedia was to have improved customer service. Doctor Multimedia promised us a single point of contact, which appealed to us because we wanted that continuity; it ensures that someone has full context on our relationship before responding to us. 

However, lately, when we send an email to our representative, we’ve received replies from other people. We’ve found it disappointing. We also weren’t happy to have to ask about services included in our package that weren’t started immediately when the project launched. We’re hoping for a more personal touch in Doctor Multimedia’s customer service going forward.

Any advice for potential customers?

Doctor Multimedia set up our website promptly. They are always receptive to new ideas and content we want to incorporate, and they resolve any issues we experience quickly. While we’d prefer more personalized customer service, we’re overall happy with the collaboration.