Can you tell me more about the project itself?
Yes, it was more where we really relied on Damang because we're scientists. We don't know the score about technology, and we needed to understand what keywords were, how to use them best in writing, how not to get into trouble with Google, and how to be ranked at the top of the Google search.
If you Googled our company, we own the page, and we knocked out Lockheed Martin, the aerospace company, Entrepreneur.net, and Capricorn Consulting, who were all leaders in the field around the conversation of our company. But, because of the advice that we got from Damang, within the first six months of launching, we literally have captured and maintained the number one position in our search term.
That's big for us because we're constantly saying to people like, "We can tell you all about us, but the best thing to do to get to know us is just go Google us. Google our company, do the study, and you'll learn who we are." It worked amazingly.
Can you give me a general cost estimate for the project?
Oh, it was unimaginably reasonable, way more reasonable than I imagined. I was thinking tens of thousands of dollars because I've been used to print mediums, and I come from an older paradigm. What I discovered pleasantly was one, I could control a fair chunk of it myself, which kept me attached to it and got very excited. But the entire development process was less than $5,000.
It wasn’t cheap. It was inexpensive, and there's a difference. It was much less expensive than I imagined, and Damang kept it very efficient cost-wise.