Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
Most impressively, when local customers search for "burgers in" and the name of a city, we were on the first page of results. In a few cases, we sit near the top of the page. These results are generally dominated by travel websites or "Top 10" lists on blogs that talked about their favorite places in an area. Customers can find us quickly if they search on a map.
We've cut our online advertising budget by around 40% but increased revenue by an average of 15%. We've asked our customers where they find us. Among those who respond, around 45% find us through our Facebook pages or on a map platform like Google or Apple Maps.
How did Digital Marketing Agency perform from a project management standpoint?
We aren't actively involved outside of confirming that we're happy with the pages and the changes to our website. They do a great job of taking what we already have and catering it to our many different locations. We receive regular reports from our contact, and whenever we have a question or comment, they are quick to respond and implement our feedback. Whether we call our project manager or send them an email, they always treat us fairly.
What impresses you about Digital Marketing Agency?
They fully understand not only digital marketing but also franchises. They understand our arrangement, how we market to our customers, and what our marketing needs to succeed on the Internet.
When we ask them questions, we receive quick answers. If I ask why they do something, they provide a great explanation and share examples of how that specific change has worked on other websites. They have a lot of great resources and even offer advice about our Google advertising.
Are there any areas for improvement?
On one or two occasions we had an information overload, either in the report or their explanations. We had a few discussions so I could completely understand them and relay the information to others in our organization. I gave them feedback on how to condense that information.