DM Agency - Disartmedia

BACKGROUND

Introduce your business and what you do there.

I am one of the owners and a managing partner of a full-service restaurant based in Miami Beach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disartmedia?

We had an issue with the rough design and management of our social media outlets and website. We needed a one-stop-shop that could cover all our needs.

SOLUTION

What was the scope of their involvement?

Disartmedia has provided graphic design, web design, and maintenance. They asked us about our goals and intentions, we set a marketing budget, and they helped us identify the correct target demographic and select the most relevant outlets. They produced all our web design, logos, menus, and marketing materials.

What is the team composition?

I’ve worked directly with their owner, Alvaro Psevoznik, as well as with a customer relations liaison.

How did you come to work with Disartmedia?

I found them through a friend’s recommendation, which proved to be accurate.

How much have you invested with them?

Without counting the marketing budget, we’ve spent between $12,000 and $14,000 per month on their services.

What is the status of this engagement?

We started working with Disartmedia more than 12 years ago, in 2006. The relationship is active.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Some of the items they recommended that we include in our menus improved sales more than expected. We’ve increased our cocktail sales due to product placement in the menus. After launching a promotional campaign on social media outlets, we notice traffic throughout certain days.

How did Disartmedia perform from a project management standpoint?

They are very professional. We use email and phone for project management.

What did you find most impressive about them?

I don’t know of many full-service companies like Disartmedia. Most other agencies handle either one area or another, but they do everything.

Are there any areas they could improve?

I’m very satisfied, so I wouldn’t know what areas they can improve.

Do you have any advice for future clients of theirs?

I would just recommend the company. They deliver what they promise.

BACKGROUND

Please describe your organization.

Massimo Zanetti Beverages is a global company that holds a conglomerate of coffee brands. It is recognized worldwide as a vanguard in the coffee market in all areas from growing, trading, roasting, distribution, and franchising.

What is your role or position at the company?

I work in the United States division as an operations training manager and brand ambassador for franchise development of one of the company's coffee brands, Segafredo Espresso Cafes.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Disartmedia Digital Agency?

It was for designing, marketing, and advertisement support.

What were your company's specific goals for the project?

We wanted to develop a website and a social media monitoring plan and get help for graphic designs to support local advertisement.

SOLUTION

How did you come to work with Disartmedia Digital Agency?

We had previous experience working with Disartmedia on other projects. Disartmedia's prices and services were very competitive compared to other market offers.

What is the status of this engagement?

We started in 2013, and our relationship is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have a new web page and a plan for monitoring our cafes and franchises in the U.S. and Caribbean territories. We also achieved an annual plan for graphic design support for different campaigns of advertisement.

How did Disartmedia Digital Agency perform overall?

They did very well.

What distinguishes Disartmedia Digital Agency from other providers?

We had very close communication and local support.

In hindsight, are there areas in which they could improve or things you might do differently?

No.