Divining Point

Please describe your company and your position there.

Centaur Technology, a subsidiary of VIA Technologies, designs high-performance, feature-rich x86 microprocessor cores and systems on a chip. As the HR director, I am responsible for recruiting, employee relations, culture, etc.

For what projects/services did your company hire Divining Point?

We hired Divining Point to do a quick overhaul of our existing website in preparation for our college recruiting push. There were a number of things not working on the site.

What were your goals for this project?

Initially, we wanted to get the site up and running smoothly before our recruiting events started in the fall of 2018. Our ultimate goal is to do a complete remake of the site in 2019.

How did you select this vendor?

We looked at several vendors' websites, checked out samples of their previous work, and reached out by email. We were so pleased with our interaction with Coy (CEO, Divining Point) that we decided to give them the initial project. It would also be a gauge of whether or not to use Divining Point for the larger project in 2019.

Describe the project and the services they provided in detail.

Divining Point conducted a review and analysis of our existing website. They identified multiple security and optimization issues, some that we were unaware of. After fixing these bugs, they also made content updates. Plus, they created a poster that we needed for an event with no delays or hesitation.

What was the team composition?

At least three people were working on the project. Coy was our primary contact, which was nice.

Can you share any information that demonstrates the impact that this project has had on your business?

Our fall recruiting efforts were successful. Resumes flowed smoothly through the website, and candidates were able to find all of the information they needed.

How was project management arranged and how effective was it?

We were extremely happy with how Divining Point ran the project. Communication was regular and consistent; we didn’t need to prompt them for updates. Coy stayed on top of things and handled all of the requests for information.

What did you find most impressive about this company?

We were extremely impressed with the value we received and with the thorough and timely delivery of services. We are looking forward to working on bigger projects with them in 2019.

Are there any areas for improvement?

There is little they could improve based on our experience with them.

Introduce your business and what you do there.

I’m the owner and founder of The Dinner Dude. We provide individually prepared meals for customers who want to maintain a healthy lifestyle on the go.

What challenge were you trying to address with Divining Point?

Customers request deliveries through our website, so it operates as a strategic business unit within the company. Therefore, we needed an experienced firm to redesign the site’s frontend interface while also refreshing its backend structure.

What was the scope of their involvement?

Divining Point built out our website’s core functionalities by improving its inventory management capabilities and making it responsive on mobile. We also asked them to update the UI/UX with professionally photographed images. Additional requirements involved increasing our conversation rate.

During the design prototype stage, I sent them several options and ideas regarding how the site should look. They received our input and responded with productive feedback. Eventually, we agreed on some templates and design elements.

Once we determined what we wanted, Shopify seemed like the best platform to host our site. They began building out the site and developed custom delivery templates. While Shopify provided some standard functionalities, our business requires advanced code that can ensure packing slip delivery. They’ve completed development and have implemented the redesign. Their team provides ongoing support services when necessary.

What is the team composition?

Coy (Owner, Divining Point) was our primary point of contact. Beyond that, they allocated three additional resources to accomplish various tasks.

How did you come to work with Divining Point?

Coy and I have been friends for many years, so choosing his firm was an easy decision.

How much have you invested with them?

We spent roughly $20,000–$30,000.

What is the status of this engagement?

This project took place from October–December 2017.

What evidence can you share that demonstrates the impact of the engagement?

Customers often got frustrated when using our previous website, and would call the store to place their order. We wanted a streamlined site so that customers would no longer have that experience. Additionally, we wanted a site that could quickly communicate product information faster than our employees could over the phone. Divining Point accomplished both of those goals with ease. Our online conversion rate is significantly higher than before.

We’ve also received positive feedback from longtime clients regarding the frontend redesign. They appreciate how easy it is to navigate the site and place new orders. The UI/UX is much more user-friendly.

How did Divining Point perform from a project management standpoint?

They worked hard to understand what are issues were and how they could solve them. I couldn't have asked for anything more from them. As we finished each meeting, they scheduled the next meeting and a subsequent follow-up meeting. They adhered to that schedule impeccably. I couldn’t have asked for anything more from them.

What did you find most impressive about them?

Above all else, I appreciate their ability to listen. I’ve been around this business for 10 years and have worked with firms that don’t always pay attention to their client’s needs. Divining Point internalizes the challenges we communicate to provide creative solutions.

Are there any areas they could improve?

I have no complaints regarding the work they’ve done.

Do you have any advice for potential customers?

Give them a call. They’ll help in any way they can.

Introduce your business and what you do there.

I’m the owner and CEO of Cabforward, a digital product agency. We build websites, web apps, and mobile apps.

What challenge were you trying to address with Divining Point?

We needed to develop a marketing, outreach, and content development strategy.

What was the scope of their involvement?

First, we focused on the marketing and content strategy. I provided a list of topics we needed to cover in our blogs and white papers, and Divining Point helped us write the material. They also assisted with the writing of case studies about our successful clients. After producing content, they advised us on outreach strategies.

In terms of business development, they helped with networking and discovered opportunities to build apps and websites for new clientele. They also worked with our clients’ sales managers to assist with pipeline management and product guidance.

What is the team composition?

Coy (Founder, Divining Point) was our main point of contact. He’s extremely personable and I know he’s added to his team since our project began.

How did you come to work with Divining Point?

I met Coy through a friend. With his decades of marketing experience, he seemed to understand my business and rose above everyone else I considered for this project.

How much have you invested with them?

We spent between $100,000-$120,000.

What is the status of this engagement?

We worked together between January 2014–March 2015.

What evidence can you share that demonstrates the impact of the engagement?

The content strategy and supporting content development work they provided dramatically improved our market visibility and our bottom line.

How did Divining Point perform from a project management standpoint?

Coy is a top-notch professional. They have decades of experience in marketing, so they were incredibly detailed, timely, and concise. We worked remotely and used Slack for communication, Trello for project management, and Google Apps for documentation related to content development. We conducted weekly touchpoints to go over any updates.

What did you find most impressive about them?

Coy is very personable and digs deep to understand the positives and negatives of your business. They sincerely want to help, and it’s always helpful to work with professionals of their caliber.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be completely transparent and inform Divining Point about both your strengths and weaknesses. This will enable them to provide the most accurate assistance. If you’re open about your business, they can identify areas for improvement.

Please describe your company and your position there.

With over 30 years of accounting and software development experience, Greeley Street Consulting delivers a high level of accuracy and efficiency by insisting on the highest professional standards. I'm the founder and CEO.

For what projects/services did your company hire Divining Point?

Divining Point provides a number of services, including brand management, marketing strategy, digital marketing, sales support, and advice on marketing and business. 

What were your goals for this project?

We wanted to expand awareness of our brand, properly positioning the company to grow in the areas vital to its mission and increasing sales.

How did you select this vendor?

My business contacts spoke highly of their founder's acumen, integrity, and commitment to excellence.

Describe the scope of their work in detail.

Divining Point developed the content for our website and social media channels, including LinkedIn and Facebook. They continue to generate social media content, generate direct sales, and drive visitors to our site. We have regular meetings with their staff to keep us focused.

What was the team composition?

The team includes highly skilled experts in marketing, advertising, digital media, and digital marketing.

Can you share any outcomes from the project that demonstrate progress or success?

Our relationship with Divining Point has quickly increased sales. Furthermore, we have retained clients and projects because of their ongoing involvement in our success.

How effective was the workflow between your team and theirs?

We have remarkably efficient and fast communication, and view them as an extension of our firm. We work together as a solid unit and stay in constant contact.

What did you find most impressive about this company?

Divining Point treats our success as their own and shows a deep commitment to our outcomes.

Are there any areas for improvement?

We have no complaints and are excited to see the new services they will offer in the coming year.