Distorted Studios

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Dentistree Solutions, a dental equipment and supply manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Inbounda?

I bought this company out of bankruptcy, so a lot of the search results weren’t positive and didn’t reflect what I wanted for the company. I was having a hard time managing the negative press. I needed marketing support from Inbounda since I was starting this new type of business and needed a better online reputation.

SOLUTION

What was the scope of their involvement?

We went over existing dental advertising and jargon and felt it was pretty boring. We decided to take a fun, playful approach to test the different ways of marketing. We started off by taking brand new photos of my equipment. They’ve helped create an advertising campaign for a chair that I manufacture, so they took professional photos and came up with the rhetoric for it. 

They’re also responsible for creating my website. They run ad campaigns on LinkedIn as well as locally. Flyers, promotional materials, and brochures are also being delivered by their team. When we get inquiries on the site, he handles the comments and replies. They’re running reputation management efforts on Google. Most of the efforts are organic for now, and we’re looking to expand into paid campaigns. 

What is the team composition?

I have one main point of contact. 

How did you come to work with Inbounda?

I went to high school with my contact from Inbounda. I saw a few photos he took for a big company on LinkedIn, so I reached out to him to do the same for my business. 

How much have you invested with them?

We spend $1,750 CAD (approximately $1,300 USD)

What is the status of this engagement?

We started working together in November 2019 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After posting an ad online, we got several hundred views within one day. We’ve been praised on how rare it is for people to click ads about dental chairs, remarking on how our ad must be impressive to get that number of views. We’ve seen a click-through-rate (CTR) of around 20% on some ads. 

A lot of this increase in traffic can be attributed to their skilled photography and concise wording. He’s done a good job of mitigating the negative search results and making sure our online presence is more positive. He uses the right words for the ads and knows how to talk calmly and effectively to customers. 

How did Inbounda perform from a project management standpoint?

He’s extremely available around the clock. Knowing him personally, he’s so organized and knows how to set us up for success. He manages expectations and sets things up realistically, for both our budget and plans. He’s smart about not wasting time or money. He gets work done extremely quickly. 

What did you find most impressive about them?

He knows what to promote and how to promote it. On a personal level, his drive is impressive. He’s nonstop looking for ways to improve and see what’s next. He has great energy toward learning about the product. He’s taken the time to learn about our competitors and knows how to make us win. We feel like we’ve given the right person the job. His photography, verbiage, and editing are fantastic, and I’m impressed with his overall acumen. 

One of the best things is how versatile he is. If something doesn’t work, he gets right back up and goes back to the drawing board. I follow him and I like his enthusiasm to get my products out there. He’s tactful and knows exactly what to do. 

Are there any areas they could improve?

No, there’s nothing I can think of on his end. 

Do you have any advice for potential customers?

Trust in what they know. They do this work for a reason: they’re talented and you can trust them blindly to not walk you into a catastrophe.