What evidence can you share that demonstrates the impact of the engagement?
Marketing videos are at the top of the game so creating high-quality videos that capture my clients' stories has changed everything about the way we do marketing. The internal four-series videos looked like my brand in that they had a lot of personality and shared who we were. They also effectively communicated great skills and resources to people.
I’ve seen a 75%–125% increase in engagement on the content we share from my clients in comparison to the other videos and photos we share. Distillation Studios’ videos perform very well on social media. The websites we’ve used their content on have also had a lot more engagement and conversion.
I’ve seen a lot of brand awareness and brand clarity through the videos we’ve created together. A lot of their work has helped brands who have had an unclear idea of who they were. Distillation Studios helped these brands solidify who they were for themselves and their audience as far as what their messaging and offerings are.
I’ve continuously seen them communicate the messaging that my clients have. Anybody can shoot a video, but they accurately capture who these clients are as well as how beautiful and unique their stories are — and that’s what I really wanted. Their professional insight has been excellent.
How did Distillation Studios perform from a project management standpoint?
Communication has always been great. There’s never been any ambiguity as to project status or deadlines. Distillation Studios always follows their timelines and has never been late. Their team sends drafts that provide the idea of the project and then ask for feedback. They’re receptive to feedback and incorporate it into the final product. There have been 3–4 times when I’ve been in a time crunch and they’ve pulled something together very quickly. They’re reliable.
What did you find most impressive about them?
Brian and Remy are great at communicating to a specific audience. They’re very receptive to our input.
Are there any areas they could improve?
Scheduling has been one of the challenges we’ve had because sometimes, they have other commitments or day jobs. Figuring out when to do the shoots has been a challenge but that’s the only real struggle we’ve had.
Do you have any advice for potential customers?
Have a clear vision and know what you want to communicate and why. If your organization can express your question and why you want to create this video to your audience, Brian and Remy will nail that for you. In order to maximize your engagement, follow the best practices for sharing videos.