Discoverable

Introduce your business and what you do there.

We’re a small London-based cake shop and bakery that focuses on all-natural products. Our team has two brick-and-mortar stores and an online shop as well. I’m in charge of marketing and e-commerce efforts.  

What challenge were you trying to address with Discoverable?

Their team optimized our site for us.

What was the scope of their involvement?

Another company built our site, but they operated alongside them in order to understand and optimize it. They’re primarily responsible for all of our running ads across digital and social media. That includes handling content on our website for SEO and Google Ads campaigns. So, they work with both organic and paid advertising. 

They collect and share all data relating to our brand’s digital performance as well, also providing us with ideas that may improve our performance as time goes on. In other words, they’ve grown to understand our business so they don’t have to hand over everything to us.

They can actively engage. We also turn to them for any further help with web development we may need. The other team built and launched the site, but we kept Discoverable on as our long-term partner. 

What is the team composition?

We mainly work with Craig (Managing Director, Discoverable), However, we’re also in contact with George (Strategy Director, Discoverable), Simon (Co-Founder, Discoverable), and another resource. 

How did you come to work with Discoverable?

They came on board a few weeks before I started here, so I’m not positive about how we found them. It potentially could’ve been through the agency we were working with beforehand.

How much have you invested with them?

It depends on what campaigns we’re running, but we spend about £1,000–£2,000 (approximately $1,300–$2,600) each month.

What is the status of this engagement?

They started working with us in July 2018, and we’re collaborating on an ongoing basis. 

What evidence can you share that demonstrates the impact of the engagement?

They’ve increased our website revenue by over 100% of what it was before. The team is fantastic at what they do, and we’re really happy with their work.  

How did Discoverable perform from a project management standpoint?

We do a proper check-in each month. Both of our teams are very busy and should probably touch base a bit more. However, they’re great project managers. I never felt like we were chasing them down because they’re always on top of everything. They also provide regular feedback, never forgetting anything. We’re confident that they can handle our work. If there’s something wrong, they always keep us updated. 

What did you find most impressive about them?

They know our company and brand very well. This isn’t the case with all outside developers. With them, it almost feels like they’re part of our internal team because they know us, our culture, and our products. In the end, that just makes it easier to work with them and achieve success. 

They’re also willing to learn, always taking our feedback into account. The team is clear when they disagree with us and presents their opinions clearly. At the same time, they don’t push back too much or unnecessarily. 

Are there any areas they could improve?

Perhaps, things move a little slow on our end. It would be nice to know how we could help them more in the process. For instance, we’d like to provide more information about our SEO efforts to help them along if needed. At the end of the day, no one knows our business better than us. We might be able to play a bigger role in content creation because of that. 

This is improving over time, and they’d definitely be up to let us take over some responsibility. Additionally, it may be helpful to get feedback more often than once each month.  

Do you have any advice for potential customers?

They’re an approachable team that takes feedback into account. You shouldn’t be afraid of providing too much feedback on your end. They’re accommodating always have it in their best interest to help you succeed. Nothing is too small or big for them. Even if it’s not in their area of expertise, they can often direct you to someone they trust to solve the problem. 

Please describe your company and your position there.

I am the Senior Digital Marketing Executive for Demelza Hospice Care for Children in Sittingbourne. I oversee all digital channels, development, optimisation, and analysis.

For what projects/services did your company hire Discoverable?

After looking at our Google Analytics account in depth I noticed there was some issues and errors appearing that would have been affecting the analysis and reporting of our site. We have noone in-house who specialises in GA to be able to identify errors and make recommendations on how to proceed.

What were your goals for this project?

We wanted to ensure our GA account was setup correctly and was fit for purpose so that we could accurately analyse our site performance. This would enable us to make improvements moving forward which would in turn increase the awareness and income for the charity.

How did you select this vendor?

After researching we actually won our GA audit as part of a competition! Having read other reviews of work carried out we were thrilled - Discoverable lived up to their reputation!

Describe the project in detail.

We had an initial discussion of what we hoped to get out of the audit, and I flagged a few issues I'd noticed previously. Discoverable said this would all be part of the work they carried out.

What was the team composition?

We had one main contact who we dealt with from start to finish. Quick responses, extremely helpful.

Can you share any outcomes from the project that demonstrate progress or success?

We are still seeing effects from the changes and work completed, but it's great to know the numbers we are analysing will now be accurate.

How effective was the workflow between your team and theirs?

Although a relatively short project, our main contact was always quick to respond, clear at communicating and always helpful.

What did you find most impressive about this company?

Discoverable clearly have extensive knowledge and expertise. were able to turn round work in a timely fashion, and were happy to explain things in lamen's terms when necessary whilst also ensuring a full explanation.

Are there any areas for improvement?

Very satisified and very grateful - thankyou!

Introduce your business and what you do there.

I’m the managing director of Remland Carpets, an online flooring company based in the UK.

What challenge were you trying to address with Discoverable?

We had a few different companies handling our search engine optimization [SEO] and pay-per-click [PPC] efforts but they weren't doing a great job. We were looking for a new company that could handle everything related to the website and digital efforts.

What was the scope of their involvement?

They handle SEO, PPC, and Google AdWords campaigns. We did a big rebuild of the website based on their recommendations. They’ve helped us optimize the site to get where we want to be in terms of sales. We don't have a blog at the moment but it's something they've suggested and we're going to look at adding to the site.

They did a lot of research to come up with the right keywords. They've looked at what we're selling on the website and identified key opportunities. Whenever they've done anything, we have several meetings to sit down and discuss what they're going to do and why and the potential impacts.

Discoverable also helped us do a whole brand update including our logo and company image. They looked at how our brand appears across the website, social media, and the store to make sure that everything tied in together and was consistent. We followed their recommendations so that you recognize the Remland brand no matter where you see it.

What is the team composition?

I'm in regular contact with two people.

How did you come to work with Discoverable?

They were a recommendation from someone I know. It was an easy decision once I met them because it was obvious that they knew what they were talking about. We gave them a chance and haven’t looked back.

How much have you invested with them?

We spent around $35,000.

What is the status of this engagement?

Work began in early 2017 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I can’t speak to the technical details of their work but I know that they've done a brilliant job. We’ve seen a huge leap in online sales—up about 120% from when they started—and we're spending less now than before. Our real costs have come down but the return has more than doubled. The rebranding has helped us develop more of an identity as a company separate from that of the brands we sell. You can't ask much more than that so we’re very happy.

How did Discoverable perform from a project management standpoint?

They communicate well and get things done. We used Slack to communicate when things were getting to a crucial point on a project. Other than that, I would send them an email or call them as needed. They explain things in real terms that I can grasp rather than techno speak.

Discoverable always met deadlines and some of them were very tight. Given that our website is an e-commerce site, we can’t afford to have any downtime. They did a great job under intense pressure when we launched the updated site.

What did you find most impressive about them?

They never say “we should have done this” or “we could have done that.” Discoverable always looks ahead and lets us know what they are going to do and what they will be doing. They're up to date with the latest Google search criteria so I feel confident that I'm getting very good advice.

Are there any areas they could improve?

We’re really happy so I can't think of anything they could’ve done better.

Please describe your company and your position there.

I’m the creative director of a sign supplier for both business and residential sectors.

For what projects/services did your company hire Discoverable?

We needed someone to take over our PPC and SEO campaigns from a previous company.

What were your goals for this project?

We wanted to boost our sales, increase conversions, and lower our cost per acquisition for our online store.

How did you select this vendor?

They were recommended by one of our business partners as well-respected and local talent.

Describe the scope of their work in detail.

Thankfully, they handled the entire project, regardless of all the technicalities involved with SEO. We had a preliminary meeting to discuss our goals and they've delivered on every one.

What was the team composition?

We worked with two fantastic team members, one specializing in SEO and the other on PPC.

Can you share any outcomes from the project that demonstrate progress or success?

Our sales have increased by 52% compared to the same period last year, and our cost per acquisition has fallen by 18%. Also, the overall amount of traffic we receive is significantly higher.

How effective was the workflow between your team and theirs?

We use Slack to communicate and they're always available to answer any questions we may have.

What did you find most impressive about this company?

We were blown away by their intricate knowledge of Google and its algorithm. Both guys are incredibly friendly and very easy to work with.

Are there any areas for improvement?

None that I can think of.