Could you share any statistics or metrics from this engagement?
I'm beginning to see preliminary metrics which are showing me that my SEO is way up. During the last month, I received 20,000 organic visits, which is 15% better than any other month before that. On the pay per click side, the cost per conversion has been driven down by well over 50%. I think that this is quite remarkable and due to Directive's work. I now need to reallocate those funds to even more of the same work. My aim is not to save money, but to get more sales.
The process with Directive started off with a comprehensive review, which took a month. During that time, they didn't do anything significant from an activity perspective. They then agreed upon an action plan. Directive has a breadth of skilled people, including individual specialists for pay per click, SEO, engagement management, blog writing, social media marketing, and initial investment strategy. They're a relatively small company, but are big enough to have specialized resources in what they do. They've been also willing to help with technical issues with my site, including WordPress items.
Their latest recommendations had to do with user interface [UI] changes within the website aimed at enhancing searches and user comfort. I wouldn't have taken their advice about the UI unless I was reasonably certain that Directive was starting to learn what my particular audience was. They're as full-service an agency as my company can afford. I fall within the 8-10 million dollars per year slot. In my case, going to a non-full-service agency would have left me with many shortcomings. I do most of my advertising through a different company, but the SEO, pay per click, social media work, ghost writing blogs, and assessing our technology has all been handled very well by Directive.
How did Directive perform from a project management standpoint?
They're focused on getting the job done and it's very easy to get a hold of them. There was never an occasion in which I had to wait for a day or more for a response to an issue.
What distinguishes Directive from other providers?
I can contact their owners directly and they'll get back to me within the hour. The accessibility and customer service they provide are excellent.
Is there anything Directive could have improved or done differently?
They're a small company, which entails some specific challenges. They don't have a multitude of SEO experts that can bring different views to an issue, and they don't have specific expertise with regard to my technology. They're an agency trying to learn embedded systems, which is a market that encompasses a million engineers worldwide, out of a population of seven billion. A bigger company would be more likely to find someone familiar with this space, allowing me to not invest as much time in things like finding the right keywords.
Having worked with a couple of agencies during my thirty year career, I can say that Directive is pretty self-sufficient. My last agency was much needier regarding the time they demanded. With Directive, I can explain something once and they will come back to me with a comprehensive plan.