Lead Generation & International Marketing.

Direct Objective Consulting is a business-to-business (B2B) Montreal-based marketing design agency, assisting small and medium companies succeed in North American and international markets. We specialize in B2B lead generation, demand creation and commercialization of technology companies, manufacturing organizations, and innovative service firms.

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Website & Marketing Strategy for IT Project Manager

"The deliverables were always on time, within budget, and of good quality."

Willing to refer: 
The Project
2009 - 2013
Project summary: 

Direct Objective Consulting built a website for an IT project management firm. They then led projects involving market research, lead generation, and strategy for identifying markets and ideal brand tactics.

The Reviewer
1-10 Employees
Montreal, Canada
Founder, IT Project Management Company
The Review
Feedback summary: 

The materials and strategies delivered by Direct Objective Consulting pleased the client. The team showed a high level of professionalism, expertise, and responsiveness, making up for occasionally high prices. Their focus on the client’s needs and wants stood out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the founder of a project management firm for the IT and telecom industry. 


What challenge were you trying to address with Direct Objective Consulting?

We needed help with web development and digital marketing services. 


What was the scope of their involvement?

Direct Objective Consulting first built a website for the company. The team created content and help with the first few files and products we created at the time. They then performed projects involving market research and lead generation. We worked together to develop strategies about how to present ourselves to the market and what niche we fit in.

What is the team composition?

We worked with Gil (Principal, Direct Objective Consulting) and two assistants of his.

How did you come to work with Direct Objective Consulting?

I worked with Gil through a friend. They had used his services and recommended him.

What is the status of this engagement?

We worked from about 2009 until 2013.


What evidence can you share that demonstrates the impact of the engagement?

We were very pleased with Direct Objective Consulting’s results, approach, and strategy. I think Gil is a professional who’s very knowledgeable and creative with his ideas. The deliverables were always on time, within budget, and of good quality.

How did Direct Objective Consulting perform from a project management standpoint?

We worked well together. Some of the proposals he submitted had too-high budgets, so we couldn’t go always go with their full services. But Gil was very clear and direct, showing great communication skills. We met in person a few times and spoke over the phone.

What did you find most impressive about them?

Direct Objective Consulting is very client-focused. Gil specifically will go out of his way to please the client with his strategy, wishes, and concerns. I was very happy to work with him.

Are there any areas they could improve?

I can’t think of anything right now.

Any advice for potential customers?

Get the budget in advance so that you don’t take on proposals that exceed your budget.

Overall Score
  • 4.5 Scheduling
  • 3.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer