DigitalWings

Introduce your business and what you do there.

I’m the director of Assignments Buddy. We provide writing assignment services to students in the UK and the global market. We have a team of 25 content writers.

What challenge were you trying to address with DigitalWings?

We’d started an office in the UK and had no online presence. We wanted to create a website where students could connect with us to discuss assignments. 

What was the scope of their involvement?

DigitalWings put together a plan for us, starting with website design. Our main goal was to get leads from the Canadian and UK markets. They created our branding and a WordPress website in a month’s time. They also ran PPC and performance campaigns on Google and Facebook after that.

They’re also running our SEO. We worked together to put together a list of 25 keyword categories relevant to our business for different locations. We worked with them hand in hand on the website content.

What is the team composition?

Their director is my main contact. I’m also working with two SEO specialists and two performance marketing specialists from their team.

How did you come to work with DigitalWings?

They sent us a pitch email, and we got in contact.

How much have you invested with them?

The website cost $1,500, and we’re spending $4,000 per month on marketing. 

What is the status of this engagement?

We started working with DigitalWings in December 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

DigitalWings has helped improve our leads drastically. We get around 150 leads from each performance marketing campaign, and we get 50–60 per month through SEO. Our website traffic has also improved. Now, we’re getting 9,000–10,000 visits per month.

How did DigitalWings perform from a project management standpoint?

Their director works with us on each task, in terms of what content goes on our landing page, what calls to action we have in place, and what keywords we’re targeting. They’re good in terms of project management, too; they give us performance reports, and they always keep in touch and tell us what we need to provide.

What did you find most impressive about them?

As a business owner, I always look at the overall cost. I’ve talked to other marketing agencies in order to get an idea about the field, and what I like about DigitalWings are the overall budget strategies they come up with. The presentations I got from the other agencies were nowhere near DigitalWings’.

Are there any areas they could improve?

They’ve gone over budget on our PPC and performance marketing campaigns a couple of times. Other than that, I’m very satisfied with what they’ve delivered.

Do you have any advice for future clients of theirs?

DigitalWings is a great partner for people trying to get their business online. They research the competition and figure out what’s best for the client in terms of budget. My advice is to bring DigitalWings on board and let them understand what the business is all about.

Please describe your company and your position there.

I have a market research & business consulting company that helps businesses with a variety of qualitative and quantitative research projects.

For what projects/services did your company hire DigitalWings, and what were your goals?

We were looking to hire someone to help us get more quality links to our website in order to improve our rankings on Google for specialized keyword searches. They have done a good job identifying obtaining sites for us to list on to help our search engine optimization (SEO) efforts.

How did you select DigitalWings and what were the deciding factors?

We interviewed a few companies that seemed to be qualified to help with SEO and Digital Wings did a good negotiating with us and not trying to make us do a package but customize a plan that aligned with our goals and industry.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped us get on directories, create infographics, write guest blogs on high domain authority (DA) websites that reference our experience, services, and keywords.

How many people from the vendor's team worked with you, and what were their positions?

We have always worked with, and communicated with the CEO.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of external links have grown and the domain authority of our website has also increased.

Describe their project management style, including communication tools and timelines.

hey are very communicative on email and WhatsApp, meet the deadlines, and show reports with proof of work.

What did you find most impressive or unique about this company?

I appreciate that they are honest and reliable.

Are there any areas for improvement or something they could have done differently?

Nothing major comes to mind.