Empowering IT companies to grow &make a difference
Our clients build software and digital products that solve meaningful problems. We help them to unlock their full business potential with strategy, technology and people.
DIGITALKOD is a consulting and training firm focused on driving growth of IT companies and technology service providers. We craft long term business and marketing strategies, help you implement and optimize them to align your activities and processes with your business goals.
Areas of expertise:
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Strategy development & execution
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B2B marketing & sales
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Portfolio
Sunscrapers
Consulting and inbound strategy development for a software development company
Sunscrapers is a consultancy specializing in custom software development, full stack web development, data engineering, and technical staff augmentation. Over the past 10 years, the company has delivered 250+ products used by clients all over the world.
The company has managed not only to build a solid presence in the Polish IT market but also to gain trust among clients all over the world, whom they support as their partner in business.
Despite the very dynamic growth rate of the organization and the high intensity of marketing activities, the client had noticed that its business potential is not fully utilized. Their marketing activities did not translate directly into sales and acquisition of new customers. The majority of inquiries came from recommendations, despite regular content marketing activities and cooperation with an SEO agency with the intention of generating sales leads. Significant traffic to their site was often not associated with reaching the right target audience which could lead to increasing the obtained number and quality of leads. Their priority was also to make decisions based on data.
The company’s Management Board turned to DIGITALKOD for support in verifying the effectiveness of the already implemented activities, optimizing their processes, and structuring current marketing activities. The main goals for this cooperation were to increase the effectiveness of marketing, organize their processes, and obtain reproducible results as well as provide support in the integration of marketing and sales activities.
Outcomes:
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500% increase in traffic to the site
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100% increase in the number and quality of the generated leads
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development of a strategic framework of activity
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construction of content marketing processes with clearly defined roles
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diversification of sources of leads
Services: audit, consulting, inbound marketing strategy
Reviews
the project
Digital Strategy & Marketing for IT Firm
"They demonstrated a high level of effectiveness, drive, and ability to perform. We’re very happy."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former COO of an IT firm, one of the leading software development agencies.
What challenge were you trying to address with DIGITALKOD?
We hired DIGITALKOD to support us with defining a digital strategy.
What was the scope of their involvement?
Their goal was to optimize our traffic channels and our revenue streams from B2B sales. They helped adjust our strategy to our target group.
What is the team composition?
We worked with Anna (Co-Founder) directly. She came into our company and was a part of our team. She built excellent relationships with our company.
How much have you invested with them?
We invested around $7,000.
What is the status of this engagement?
We worked together from September 2019 to March 2020.
What evidence can you share that demonstrates the impact of the engagement?
The money was well spent, the project was very well done. They demonstrated a high level of effectiveness, drive, and ability to perform. We’re very happy, happy enough we recommended them to other industry friends.
How did DIGITALKOD perform from a project management standpoint?
They always met deadlines, they proactively supported us at every stage. Communication was perfect.
What did you find most impressive about them?
She was able to simplify the strategy so it was not overly complicated. She also acted as part of the company, not a third-party consultant.
Are there any areas they could improve?
No, we’re very happy.
Do you have any advice for potential customers?
Don’t be afraid to put Anna into a strategic level of your company’s operations.
the project
Content Marketing Strategy for Software Dev Company
"They're really proactive in completing tasks in a quick turnaround and providing deep analysis."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work in the marketing team at a software development company in Poland. We are Python and Blockchain experts providing services for various industries: fintech, crypto, telecommunication, banking, supply chain, production and manufacturing, and more.
For what projects/services did your company hire DIGITALKOD?
We were looking for a company that could support us in building a long-term strategy for our services as well as help us improve the organic visibility of the website.
What were your goals for this project?
We wanted to increase organic searches for the website and create.
How did you select DIGITALKOD?
My team searched for IT consulting companies in our area. We selected this vendor by the quality of their final proposal.
Describe the project in detail.
DIGITALKOD was helping both the company and me personally. For the company, the priority was to verify and set up the long-term strategy. They assisted in creating a content marketing strategy and lead generation. For me personally, they have helped me expand my knowledge, enhance online marketing options, and set up funnels for lead generation.
What was the team composition?
I work directly with the owner.
Can you share any outcomes from the project that demonstrate progress or success?
We have clearly identified our target audience and create a strategy to reach it. The strategy improved customer retention and lead generation. The vendor improved our content marketing and SEO strategy resulting in better organic traffic to our website. Marketing campaigns have also driven a marked increase in the number of leads.
How effective was the workflow between your team and theirs?
We had met twice a week but in case of any questions or problems the vendor was always available and willing to help. The team is available to answer questions and offer advice.
What did you find most impressive about this company?
They're really proactive in completing tasks in a quick turnaround and providing deep analysis.
Are there any areas for improvement?
No, I can’t think of anything.
the project
Digital Marketing for Regenerative Energy Systems Company
"I was really impressed by their ability to synthesize a series of information into a coherent strategy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Chief Executive Officer at a company developing Hybrid Energy Storage Systems for the Automotive industry.
For what projects/services did your company hire DIGITALKOD?
We were looking for digital marketing consultancy and experts with outlook on the changes in the mobility context.
What were your goals for this project?
We wanted to increase sales and build brand recognition.
How did you select DIGITALKOD?
We were connected via our Accelerator.
Describe the scope of their work in detail.
We were reviewing our goals and methods across the marketing and sales spheres of operation. We reviewed our Sales and Marketing plans and discussed various options for marketing activity and appropriated the right budget for the job. We also tailored our communication to better approach our Customers' needs and ambitions.
What was the team composition?
We work with DigitalKod Business Consultant alongside our Marketing manager and CEO.
Can you share any outcomes from the project that demonstrate progress or success?
Since the beginning we succesfully deployed the product on the market with first international orders being delivered in April 2021. We attracted multiple customers to our Webinars, organised at the suggestion of Digitalkod.
How effective was the workflow between your team and theirs?
The workflow was extremely well organised.
What did you find most impressive about this company?
I was really impressed by their ability to synthesize a series of information into a coherent strategy and communication lines, much better approaching our Customers than we previously did.
Are there any areas for improvement?
None that I would could readily pinpoint.
The ROI was excellent, as DIGITALKOD effectively integrated themselves into the IT firm's team. They met deadlines, were communicative, effective, and driven. They were able to simplify complex strategies into deliverables to meet the IT firm'ss goals.