Digitalico

BACKGROUND

Please describe your company and position.

I am the Principal Dentist and Owner of Birchwood Dental Practice

Describe what your company does in a single sentence.

Birchwood Dental is a long-standing dental practice located in Staffordshire (UK), providing general and specialised dental care to patients in the West Midlands region. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalico to accomplish?

• Improve organic search visibility for higher value services (local dental services such as dental implants, veneers, and cosmetic dentistry).
• Increase the volume of qualified dental leads using a combination of SEO, GEO, Paid Advertising, and Content Marketing.
• Introduce AI-enabled workflow and process automation into the marketing and operations of Birchwood Dental to streamline and reduce manual labor through the use of technology.

SOLUTION

How did you find Digitalico?

Online Search

Why did you select Digitalico over others?

Great pitch focused on results

How many teammates from Digitalico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digitalico has developed a structured digital marketing strategy for Birchwood Dental throughout 2025. Their solutions included: 

developing a strong local SEO strategy for competitive dental searches such as "dentist near me", "dental implants", "digital smile design treatments", and "cosmetic dentist", 

Improving and optimising our website for improved user experience and creating regular blog posts.

They also improved the quality of our content to educate patients, establish trust, and illustrate our expertise and developed on-page SEO improvements with a heavy emphasis on conversion rates.

Additionally, they managed paid advertising campaigns to support organic growth, quickly capture demand for dental services, and generate more patient inquiries for Birchwood Dental. 

Finally, they implemented a variety of AI-enabled automation technologies to assist in lead generation and CRM integration, website chatbots, automatic posting of blog content to social media, and an automated phone system to allow for appointments to be booked via Calendly on weekends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 70% uplift in patient enquiries: webforms, email and telephone vs previous year in 202
• Huge increase in website visibility on Google maps, Google and even on AI bots like ChatGPT
• Time efficiencies made through the automation of internal systems in the practice
• 1000% increase in search engine traffic in 2025 compared to 2024
• more private patients vs just NHS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management from Digitalico was solid from the beginning of our relationship to the end. Timelines were clearly communicated, updates were provided regularly, and reports were transparent and easy to understand. 

David, the founder, personally participated in communications and strategic decision-making, which was a major differentiator. The team at Digitalico clearly understood local SEO, analytics, and, most importantly, the business realities of operating a dental practice.

What was your primary form of communication with Digitalico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things: their ability to produce great things: content production, website redesign, exposure in local media, optimisation of existing, and their ability to implement practical automations of our internal systems. 

In particular, the automations have allowed us to minimise repetitive administrative tasks, save time, and improve our daily operations and patient experience. This methodology truly differentiates Digitalico from other more traditional SEO agencies.

Are there any areas for improvement or something Digitalico could have done differently?

There were virtually no opportunities for improvement. Digitalico has consistently delivered strong results across SEO, paid media, content development and automation, and has been a trusted and innovative partner throughout the year. 

We have naturally signed a one-year extension to our agreement with them.

BACKGROUND

Please describe your company and position.

I am the Marketing Campaigns Manager of British Council

Describe what your company does in a single sentence.

The British Council is the UK international cultural relations organization, established in 1934. It operates in over 100 countries, with offices in 229 towns and cities worldwide. The organization aims to promote knowledge of the UK and the English language while fostering cultural, scientific, technological, and educational cooperation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalico to accomplish?

• To improve search engine visibility of our English learning programs
• To optimise our website content and technical structure for better performance on search engines.
• To attract and engage more qualified students (adults, teenagers, and young learners) and professionals seeking English language certifications, such as IELTS.

SOLUTION

How did you find Digitalico?

• Online Search
• Clutch Site

Why did you select Digitalico over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Digitalico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conducting in depth keyword research focused on education and English learning queries relevant to our audience in Italy and across Europe. Optimising our website structure in ‘English language courses and training, metadata, and on-page content for both English and Italian search terms. Enhancing landing pages for specific courses such as IELTS preparation, Business English, and teacher training programs. Providing recommendations for blog content and resource guides to establish authority and reach new learners online. Organising and executing a link building campaign, including outreach and online PR Optimisation for all three teaching centre locations in GMB, improving visibility in the local 3 pack and in Google Maps.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration resulted in significantly higher visibility of our English learning programs. Our English language course pages began to appear more prominently in search results, resulting in a threefold increase in course enrollments through the website. The optimised landing pages performed better in terms of engagement, with visitors spending more time on our content and navigating across different sections of the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digitalico’s project management was highly professional. They delivered all milestones on time, maintained consistent communication, and provided clear reports that made it easy to track progress. They were proactive in responding to our requests and adapting strategies when necessary.

What was your primary form of communication with Digitalico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Digitalico was their ability to deeply understand the education sector and align SEO strategies with the specific needs of English language learners. Their blend of technical expertise, research, and content strategy, along with their ability to achieve PR coverage, sets them apart from other agencies we have worked with.

Are there any areas for improvement or something Digitalico could have done differently?

There were very few areas for improvement. If anything, we would have appreciated an earlier shift of efforts into promoting our International English Language Test earlier in the project. However, this was later incorporated into the strategy, and we were satisfied with the adjustment

BACKGROUND

Please describe your company and position.

I am the Psycholoog MSc of Mentaal Beter

Describe what your company does in a single sentence.

Psycholoog MSc provides professional psychological services, therapy, and mental health support for individuals and families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalico to accomplish?

• Ensure mobile responsiveness, fast loading, and SEO best practices for better online visibility
• Redesign and modernize the practice’s website to reflect professionalism, trust, and care
• Improve user experience for clients seeking mental health services and information

SOLUTION

How did you find Digitalico?

• Online Search
• Clutch Site

Why did you select Digitalico over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Digitalico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete redesign of the website with a clean, calming layout that reflects the nature of mental health services
Integration of clear navigation, service pages, booking system, and contact forms
SEO-optimized content structure to improve ranking in local and industry related searches
Secure CMS setup to allow for regular blog posting, announcements, and easy updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in online appointment bookings and contact form submissions
Longer time spent on site by visitors, showing higher engagement with content
Stronger brand presence and increased referrals through improved user experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digitalico provided consistent project oversight with structured timelines, regular updates, and quick responses to feedback and revision requests.

What was your primary form of communication with Digitalico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digitalico clearly understood the sensitivity and professionalism required for a psychology-focused brand. The final website reflected our values and served our clients effectively.

Are there any areas for improvement or something Digitalico could have done differently?

More ongoing UX analysis (like session recordings or feedback tools) would further optimize the client journey and highlight areas for continuous improvement.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of BUNK

Describe what your company does in a single sentence.

Bunk is a property technology company in the UK that offers digital solutions to streamline the rental experience for landlords, tenants, and letting agents.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalico to accomplish?

• Optimize local presence to attract more B2B clients within the region.
• Improve Google My Business (GMB) profile for better local search visibility.
• ncrease local citations and backlinks to enhance domain authority and SEO rankings.

SOLUTION

How did you find Digitalico?

• Online Search
• Clutch Site

Why did you select Digitalico over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Digitalico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Auditing and fully optimizing our GMB profile with accurate NAP info, images, and categories.

Management of local citations and submissions to industry specific directories for plastics manufacturing.

Creation of geo-targeted landing pages and locally-focused content to enhance visibility in key regions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent growth in local inquiries, with an increase in appearances in local search packs for relevant industry keywords, driving more targeted traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digitalico’s project management was highly organized, with monthly reports, prompt responses to inquiries, and a flexible approach that adapted to location specific data.

What was your primary form of communication with Digitalico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digitalico’s deep understanding of local SEO for manufacturing companies stood out, demonstrating a solid grasp of the niche audience and industry competitors.

Are there any areas for improvement or something Digitalico could have done differently?

While the project was successful, more frequent competitor tracking updates would provide further insights and better inform future campaigns.

BACKGROUND

Please describe your company and position.

I am the Vice President of Strategic Finance of Neon One

Describe what your company does in a single sentence.

Neon One is a technology company founded in 2018, formed through the merger of four firms. Based in Chicago, Illinois, it operates fully remotely and focuses on providing software and resources for small to midsize nonprofits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digitalico to accomplish?

• we engaged Digitalico with the primary objective of redesigning our website to strengthen our digital presence, improve user experience, and create a modern, professional design that reflected our leadership in the nonprofit technology sector
• our goals were to make the site more intuitive and accessible across all devices, integrate features that enhanced client engagement, and ensure the platform was scalable to support our future growth and marketing initiatives.

SOLUTION

How did you find Digitalico?

• Online Search
• Clutch Site

Why did you select Digitalico over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Digitalico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Complete redesign of our website with a clean, modern interface.
• Mobile first, responsive design to improve accessibility for all users.
• Integration of key features that enhanced navigation, client engagement, and content delivery.
• Performance optimization for speed, SEO, and security.
• Ongoing consultation and design support to adapt the website to future business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned website significantly elevated our digital presence. Within months of launch, we observed:

• A 40% increase in user engagement with website content.
• Higher lead generation from improved navigation and design.
• Positive feedback from clients, partners, and internal stakeholders praising both functionality and aesthetics.
• Stronger alignment between our brand identity and our digital touchpoints.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digitalico’s project management was exceptional. They worked collaboratively with our internal team, communicated transparently, and delivered every milestone on schedule. Their adaptability to evolving requirements was particularly valuable, ensuring that the final product exceeded expectations

What was your primary form of communication with Digitalico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to combine creativity with precision. Digitalico’s team balanced visual design with technical excellence, producing a website that was not only beautiful but also practical and scalable. Their expertise in aligning web design with business objectives truly stood out.

Are there any areas for improvement or something Digitalico could have done differently?

If anything, involving Digitalico earlier in our planning stage would have allowed for an even faster rollout. However, this is a minor note compared to the overall success of the project.