Digital Silk

I am the Marketing Comms Coordinator, Matrix New World Engineering of Matrix New World Engineering

Environmental Engineering and Consulting

• New website

Online Search

High ratings, Pricing first our budget, Good value for cost

6-10 Employees

Virtual Meeting, Email or Messaging App

We contracted with Digital Silk for a completely new website from the ground up. They did a deep dive on our brand and our functional needs. They provided an updated brand book, new website architecture, design, and CMS, as well as hosting services.

• Leadership was thrilled with new design
• Marketing received all necessary ability to make changes

They delivered on time and were always helpful. Despite the time differences, they were always helpful and accommodating. I have nothing but great things to say about them. Everything happened in a timely manner, and they were able to help us with challenges as they came up, providing suggestions and recommendations

They had an amazing combination of incredible price for incredible work with incredible team members.

Only minor miscommunications when it came to the brand early on, as we are professional services company and their expertise seems to be more commerce sites. But they were able to help us get the look and feel we desired.

Introduce your business and what you do there.

I'm the executive assistant at a waste management company called Whitetail Disposal Inc.

What challenge were you trying to address with Digital Silk?

We hired them to redesign our website completely.

What was the scope of their involvement?

Digital Silk has taken care of redesigning our website. They’ve also helped us with our company's rebrand. The site is built with WordPress.

What is the team composition?

We work with several people from their side, but we usually work with two on a day-to-day basis.

How did you come to work with Digital Silk?

We found them on Clutch.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We started working together in February 2022, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Digital Silk has been able to fix the issues we have on our website. They’ve also trained us on how to use WordPress so that we can maintain the site on our own.

How did Digital Silk perform from a project management standpoint?

They’ve done an excellent job from a project management standpoint. They always make sure the work gets done on time, even if they have to keep following up on us. For communication, we usually do virtual meetings with them. We use OneDrive to manage all our documents and assets.

What did you find most impressive about them?

We really appreciate the fact that they’ve put a lot of time into figuring out who we are as a company.

Are there any areas they could improve?

A third of the way through the project, Digital Silk sent us WordPress tutorial videos that we could use for future reference — it would’ve been better if they had sent the videos to us right from the beginning.

Please describe your company and your position there.

Rollink is an international smart luggage Brand. I am the Co-founder and CEO

For what projects/services did your company hire Digital Silk?

we looked for an A to Z solution for our new online US activity. together with Digital Silk we went through all the classic phases, from market researches, through brand strategy, marketing strategy, website development and full scale digital marketing planning AND execution.

How did you select this vendor and what were the deciding factors?

we did a deep research for US digital companies who have the capabilities of providing an A to Z solution for a company who look to launch a brand in the US. it was important for us to find partners who can plan from one hand but execute the plan on the other hand.

Describe the project in detail and walk through the stages of the project.

After few meetings we start working on fitting our brand to the US market. we did couple of market researches which helped us to make it more accurate. with the data that we collected, we reshaped the strategy we had in Europe to something that will work in the US. once we had the strategy core values, we worked on the website and on the marketing plan for the first year. it took as about 6 months from the day we met till the website was live and making money. through most of 2022 we worked on optimizing the digital plan according to the real data we have been collecting through the campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

we worked with 15-20 people. brand strategists, market research analyses, designers, marketing automations, PPC, SEO, Socials. abasically, any aspect of digital work from the developments to the on going business.

Can you share any outcomes from the project that demonstrate progress or success?

We are now ending the first year with Digital silk since we launched the strategy, website and the digital marketing plan. we gained a huge brand awareness, and great figures for the first year. we have collected enormous amount of data and all our digital assets are ready for 2023. the UI/UX keeps improving digital campiness of showing great results.

How effective was the workflow between your team and theirs?

seamless. we have 24/7 someone who is ready to help in case we need something urgent.

What did you find most impressive or unique about this company?

The people. They were real partners in our journey. anyone, with out exceptions ! we met so far from this company is dedicated to the project like they own it. professionals that makes the business ride a great fun.

Are there any areas for improvement or something they could have done differently?

we worked as a team. both of us probably did couple of mistakes along the road and I am sure we are still doing. for us it very important that we will learn from the failures and well as from the successes and move on to the next mission with what we have learned.

Introduce your business and what you do there.

I’m the sales and marketing manager of Labjack, a hardware manufacturing company.

What challenges were you trying to address with Digital Silk?

We needed help with the design of our site.

What was the scope of their involvement?

Digital Silk designed and launched our Shopify website from scratch, using SharePoint and Figma as their main tools. 

We started the process by having digital marketing strategy calls. Then they presented mock-ups for customized designs of our home, product, landing, contact, and FAQ pages taking our existing brand identity materials into account. Additionally, their team suggested improvements for our UI/UX design to streamline navigation.

What was the team composition? 

We worked with around ten members of Digital Silk’s team, including Stephanie (Customer Success Manager), Sonja (Project Manager), Marcela (Digital Strategist), Peter (Branding Strategist), Alex (Linkbuilder), two graphic designers, and two people from their proposals crew.

How did you come to work with Digital Silk?

We evaluated Digital Silk and a couple of other full-service web development companies specializing in Shopify. Ultimately, we chose Digital Silk based on our initial conversations with them, where they outlined a proposal and a budget.

How much have you invested with them?

We spent around $60,000 with them on this project.

What is the status of this engagement?

We worked together from February–November 2022.

What evidence can you share that demonstrates the impact of the engagement?

Digital Silk’s design work was excellent, and it met our objectives. We received lots of positive feedback on our site’s great look.

How did Digital Silk perform from a project management standpoint?

Digital Silk was communicative and delivered within deadlines and on budget. Regarding tools and communication, we used email, had weekly Zoom calls, and utilized a Figma board to share comments on their designs.

Are there any areas they could improve?

Digital Silk did a great job in everything they did, but I didn’t think they prepared us enough for our post-launch challenges.

Do you have any advice for potential customers?

Trust Digital Silk’s team, but also have clearly-defined goals.

Please describe your company and your position there.

ARCHON Fitness LLC is a manufacturer and online retail seller of our brand ARCHON Fitness Equipment. Based out of Largo, Florida, we service companies in both the USA and Canada. I am the founder and president of the company.

For what projects/services did your company hire Digital Silk?

We felt it was time to move on from our basic e-commerce retail website to a site with much more sophistication, visual appeal, and improved UX/UI design and implementation. After months of research, we found Digital Silk and after a process where we were able to speak to the leadership and team members, we felt they were the best choice for our brand.

What were your goals for this project?

We wanted our company represented as one that provided quality and had authority in the fitness industry. This would take place with a front-end design that visually would compliment our company. “It needed to look athletic.”

Beyond visual, we wanted an improved UX/UI design. The kind of design that larger companies have for their customers and returning customers. But we did not want to fit in a box, we wanted a design that would be outside of the box separating us from our competitors. Lastly, the site had to perform under high stress, especially when in the midst of retail holidays where volume becomes high.

How did you select Digital Silk?

A lot of research. There are many design companies out there and having been a Creative Director in my former occupation, I knew what I was looking for. Digital Silk was last on my list. When I reached out to them, the response was exactly what I was looking for, “Not a cookie cutter response, but a more personal touch.”

We had an online conference call where I got to see and speak with the leadership. I got to speak to the team that would be over seeing the project, that just happen to live south of me here in Florida. I was presented with questions for a creative brief. It was an in-depth inquiry about my company, and of all the companies they were the only group that gave me a considerable amount of work. “This was a good thing.”

It helped me think about the scope of the project and in the end, they had an understanding for the direction I wanted to go. Digital Silk, “Was not the cheapest.” Money had absolutely no leverage on the decision to choose them. Their impression was strong enough that I went far outside of what was budgeted, and it was the right decision. "You get what you pay for."

Describe the project in detail.

I would have to write a book here, “Believe me I am capable with as much as I talk;” however, I will spare you. All in all, there was a very clear direction from the wireframe to pre-development, visual design, backend design, and finally the launch. Everything was presented in a professional, modern, and clean manner. Online portals where I could view each page in real-time as we discussed the layouts.

At each stage of the project, we had meetings concerning the development of each component and I was free to ask a lot of questions with my dedicated design administrators, “I asked a lot!” I was always informed. Each time another aspect of the product involved another team member, I was introduced to he/she.

What was the team composition?

I had two project managers, lead designer, and lead developers. All to whom I was able to contact and ask questions or make requests when needed. Even the owner made himself available.

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was excellent. It is not often that I say, “Wow,” as I have seen it all with design, but I did say, “WOW!” The design had the temperament I desired for my company and even offered more than I imagined. The feedback from my customers was very positive, especially existing customers that had in the past used the former site and now experienced the new site.

In addition, during this time, as COVID increased the volume of my company exponentially, I was experience major disruptions to my server. I reached out to Digital Silk, they provided me a solution, and since than not a single hiccup, “Yes, that was a hint.

Their server provider is EXCELLENT!” Was everything perfect at launch? It was good, but there were glitches here and there. How could there not be with a site that had a lot of complicated integrations. But each time they resolved the issue and within a short amount of time the sites functionality was excellent!

How effective was the workflow between your team and theirs?

I really was great. Digital Silks use of modern technology for expressing workflow visually really reduces a lot of questions through the journey of development. By having a project team assigned that you communicate with every step of the way, it really makes a difference.

What did you find most impressive about this company?

It would have to be the team. They had knowledge behind them that they were able to back up through action. If there was an area where there was a miscommunication, they owned it, resolved it, and all very quickly.

Questions were always answered, if the leads did not know the answer, they made sure to find out from those individuals’ experts in those areas. Regarding their programmers and front-end designers, “Talent, excellent talent.”

Are there any areas for improvement?

Not a lot. About the only area that I would have critiqued would have been that prior to launch holding “Me” more accountable to the review. I should have done a more thorough review of the site before approving its launch, those were those little glitches I spoke of, and they should have probably made sure a bit stronger that I had been thorough on my side.

So, the larger part of that responsibility was on me, but I probably needed to be held more accountable by them on it. The most important thing though is everything that was an issue was resolved.

Please describe your company and your position there.

Restaurant serving local national cuisine prepared in the traditional way. Visitors can try delicious and quality specialties that are characteristic of the local area. My position is Restaurant Manager. Main role is to organize and coordinate processes in order that everything functioning in the best order.

For what projects/services did your company hire Digital Silk, and what were your goals?

Our Restaurant need fully functional website with unique web design that will represent online presentation with possibility of online ordering. Goal for this project was to increase number of restaurant visitors with attractive website presentation and development of new delivery service using ordering functionality.

How did you select Digital Silk and what were the deciding factors?

Recommendation from friend that was very satisfied with their service

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Project have 4 phase: Definition and planning (created wireframe and visual identity, data structure, content organization) Website design (front-end tasks, creating template, element positioning, etc) Website development (back-end tasks, programming and implementation of functionalities) Testing Also Project team offered free maintenance some time after website deployment.

Each phase had own goals and task that were done without problems and on time. Digital Silk met all our requests and gave us great ideas and solutions.

How many people from the vendor's team worked with you, and what were their positions?

Digital Silk team consist web designer, web developer, db architect and SEO expert. The team is led by a project manager with excellent organizational skills.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall profit increase 120%. 50% of our business are orders that comes from website and this part of business is constantly growing.

Describe their project management style, including communication tools and timelines.

Communication between our companies were excellent. During the first phase of project we receive a lot of creative ideas which were professionally done in other phases. At the end of each phase we received detailed summary about project status and task that are done.

What did you find most impressive or unique about this company?

They have a very professional approach to each stage of project development with great emphasis on details.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I am the head of the marketing team in a company that offers PPC guidance and insights about which online segment converts best to create our clients advertising strategy.

For what projects/services did your company hire Digital Silk?

Our company started without a thought-out branding strategy and visual identity, now that our services and clients expanded we needed a facelift of our initial visual presence in the digital world.

What were your goals for this project?

We started as a young and fun company, and we attracted many small businesses. With the new branding, and visual identity our goal is to expand to larger businesses and communicate our agency as a more serious and business oriented company.

How did you select Digital Silk?

We searched for branding agencies via LinkedIn. Their portfolio gave us confidence and seemed to be the most professional of all we have found.

Describe the scope of their work in detail.

Their work began with a brand discovery workshop. They have gathered information about our products, services and organisational attributes. Then they made a list of our brand values, personality & heritage, brand positioning statement, and more. After capturing all attributes in a mood-board they started to build the brand identity that resulted in a complete brand style guide.

What was the team composition?

The communication began with one of their top executives and later most of the time I was in communication with their creative team lead and with one of their accounts managers.

Can you share any outcomes from the project that demonstrate progress or success?

An increase of web traffic on our website was the first significant indicator that our new visual presence has been positively accepted by our future customers.

How effective was the workflow between your team and theirs?

Whenever there was some ambiguity about the application of branding, they were very expeditious in solving problems and finding solutions.

What did you find most impressive about this company?

Their expertise surprised us, as well as the speed of solving problems, both creative and content related.

Are there any areas for improvement?

For now I do not see what could be improved but we will have them in mind for all future jobs that we need.

Please describe your company and your position there.

I am the founder and manager of a firm that is providing services for companies that want to outsource customer support.

For what projects/services did your company hire Digital Silk?

We engaged Digital Silk to rearrange the website for one of our clients.

What were your goals for this project?

The goal of the project was to facilitate access to the support portal and therefore generate more clients and tasks, along with increasing awareness of my client's products and services.

How did you select Digital Silk?

One of our clients recommended Digital Silk . The price of the project was significantly lower than its competitors offered. The other companies that we engaged for the same task offered their services at a higher price.

Describe the project in detail.

The main project goal was to present my client's products (networking equipment) and services to the market. One of the main services that clients should know of was 24/7 support. The clients needed to be forwarded to the knowledgebase, support forum, and live chat with engineers.

What was the team composition?

Gabe (CEO & Founder), Alexa (Digital Strategist), and additional three developers.

Can you share any outcomes from the project that demonstrate progress or success?

Our clients were satisfied with how Digital Silk rearranged their website and facilitated access to the support portal. Due to the increase of the opened cases, my client increased profit by 250% in 6 months.

How effective was the workflow between your team and theirs?

Online meetings were great, and we managed to find the best solution fairly quickly. They were never late and had respected all of the deadlines we had.

What did you find most impressive about this company?

All team members working on the project were highly professional. Their solution to our problem was amazing.

Are there any areas for improvement?

We were completely satisfied with Digital Silk services.

Please describe your company and your position there.

I am a Professional Photography Business Owner and photographer, currently based in London.

For what projects/services did your company hire Digital Silk?

I needed an agency to help me establish a brand strategy and custom logo design for my business.

What were your goals for this project?

Main goal was to determine foundations and USP of my photography brand, in order to establish a different look and feel from the competition, but also to be used as guidelines when designing my future website.

How did you select Digital Silk?

I was very impressed with their portfolio and previous work, especially because they worked with some very big corporations but also small start up businesses. Another factor was their professional but very pleasant approach - they felt more like my partners in business, than a simple agency.

Describe the scope of their work in detail.

After I provided some personal insights and ideas on the way I perceive my business and photography, they did some research and then set up the brand foundation, brand positioning, brand messaging and custom logo design, all of this presented in a Brand book & Style guide (a PDF Brand Manual).

What was the team composition?

I worked with a Client Partner, Brand Strategist and Digital Strategist.

Can you share any outcomes from the project that demonstrate progress or success?

I was very pleased with their simple and effective logo design - got many positive reviews from different stakeholders. The brand book they made served as a great foundation for my future website design as well.

All of this really helped me set my business right from the start and I look forward to cooperating with them on my future projects as well.

How effective was the workflow between your team and theirs?

The workflow was timely and easy, the communication was pleasant and to the point.

What did you find most impressive about this company?

I was very impressed with their portfolio and previous work, as well as their approach.

Are there any areas for improvement?

Not for now, just keep up the great work!

Please describe your company and your position there.

I am a Managing Director / Owner in a logistic solutions company from Serbia, present in UK as well.

For what projects/services did your company hire Digital Silk?

We needed an agency to provide help with our marketing strategy.

What were your goals for this project?

Our main goal was to generate more qualified leads, in B2B segment.

How did you select Digital Silk?

Digital Silk was a recommendation from our foreign business partners, since we struggled to find a decent local agency to work with. Fortunately, it was a good recommendation, since this agency really provided full leadership of this project and helped us achieve our goals.

Describe the scope of their work in detail.

They took a rather strategic and professional approach, firstly providing a detailed overview of our business, competition, current marketing efforts, lead generation etc. After this analysis they set out our main business challenges and goals, and finally provided an overall marketing strategy, focused on B2B channels such as Email marketing and Direct B2B marketing.

Besides the marketing strategy for each channel we also received a campaign calendar for 6 months, with campaign goals / KPIs. We were positively surprised how an USA-based agency can have such keen insights into our market - they turned out to have a very versatile and global team of experts, which I personally found to be one of their greatest advantages.

What was the team composition?

Our dedicated Digital Silk team comprised of their Client Partner, Marketing Director, Social Media Director and a Digital Strategist.

Can you share any outcomes from the project that demonstrate progress or success?

We had a significant growth of qualified leads and closed business deals. Our website also got more visits and better conversion rates.

How effective was the workflow between your team and theirs?

Highly effective, Digital Silk team is very assertive, they lead the project and fully respect the timelines and budget.

What did you find most impressive about this company?

Their professional approach and focus to the results and solution was impressive.

Are there any areas for improvement?

Based on our cooperation - none.