What was the scope of their involvement?
They overhauled my website, provided digital marketing services, and assisted with SEO strategy. We had a lot of conversations about what my goals were for the company and what kind of work I was looking to do, like wedding videos or more elaborate cooperate videos. They tailored the website design, SEO, and digital marketing content with a target audience in mind. Specific site redesigns included customer testimonials, Google reviews, and more tools for SEO.
The SEO strategy was to continually add and update site content to improve its page ranking organically. They created a template I can use to easily add more videos, work samples, or testimonials to truly showcase my business. They also researched and compiled a list of SEO friendly keywords to integrate into various parts of the website.
Additionally, they assisted with email marketing automation by setting up MailerLite and teaching me how to design and run campaigns. Lastly, Digital Shift provided general consultation on lead generation, creating value campaigns on Facebook ads, creating good opt-ins, and having effective sales funnels.
What is the team dynamic?
I mostly communicate with Matt, who acts as the project lead/manager. Occasionally, I’ll speak with a few members of his staff.
How did you come to work with Digital Shift?
I first met Digital Shift at a networking event. After seeing them at several subsequent networking events, we started talking about the possibility of working together. With all the different options available, I went with Digital Shift because we had a good rapport and I felt I could trust them.
How much have you invested with them?
I spend about $1,000 a month for their services.
What is the status of this engagement?
We started working together in August 2016, and the relationship is ongoing.