Digital Next AUS

BACKGROUND

Please describe your company and your position there.

I’m a director and general manager of My Cilmate. My Climate began trading as a family business in 1997 called Y2K Air Conditioning, offering services to commercial, industrial, and residential clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

We hired Digital Next for search marketing services—predominantly SEO and PPC.

What were your goals for this project?

Our goal was simple: increase the number of visitors to our website and, subsequently, increase the number of leads.

SOLUTION

How did you select this vendor?

We already knew about Digital Next. After finding them in the search results, we decided to make an inquiry. After meeting with them and several other vendors, it was clear their approach was unique and centered around our goals as opposed to theirs. We also liked their transparency, and their pricing structure of working toward a Return on Ad Spend (ROAS) model seemed fair.

Describe the project in detail.

The campaign started with an audit of our current performance and was followed by action points addressing some of the newly discovered low-hanging fruit. Analytics were then set up with conversion tracking to be able to monitor user interactions and leads. Each month, we'd receive a report of the previous month's work and detailed action points for the month ahead. As part of the SEO campaign, they made recommendations to edit content and certain page layouts.

What was the team composition?

The points of contact for the campaigns were relatively straightforward. We had an account manager for the SEO work and an account manager for the PPC work. We were also able to speak to senior members of staff when necessary.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Organic traffic increased by 38% in comparison to the same period last year, while organic keywords in the top five of search results increased from 52 to over 85 terms. Our presence for commercially related keywords also sky-rocketed to top three positions, resulting in a huge spike of large order value inquiries.

How did the Digital Next AUS perform from a project management standpoint?

From start to finish, the Digital Next team did a fantastic job sticking to deadlines and keeping my team updated on changes. We felt that, despite some unavoidable minor setbacks, the entire project was managed smoothly with a high-level of dedication on their team's part. 

What impresses you about the Digital Next AUS?

Their team was quick to act and respond to feedback, and they made sensible strategic decisions without fluff. Ultimately, their results speak for themselves, but above all, they’re good people.

Are there any areas for improvement?

Reporting could have been provided sooner after the month's end, but that wasn’t a major hurdle. While there was a high level of communication, we would have preferred to have an extra face-to-face meeting to discuss work finalization. That said, this was only a minor inconvenience.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a London based digital design agency. We deal with anyone from local businesses to multi-national ecommerce companies.  

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

One of our customers needed an overhaul of their digital perception, branding, and presence. Digital Next was contracted to assist in the marketing, content, and SEO for the new website.

What were your goals for this project?

Our goal was to make it appear to clients that this business had grown larger than ever before. They realized a corporate, professional image would best serve them in securing new customers.

SOLUTION

How did you select this vendor?

I met Digital Next AUS at a conference and found the CEO and his team to be fantastic.

Describe the scope of their work in detail.

They were tasked with providing ideas and suggestions throughout the web design phase, producing website content that was relevant and keyword friendly, and managing all supporting imagery for the new website. They also designed all of the social media material including avatars, banners, share imagery and much more.

What was the team composition?

I worked closely with Tom (Digital Operations Manager, Digital Next AUS) and Steven (Marketing Manager, Digital Next AUS).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although it’s premature to gauge the success of the new website and the work that Digital Next AUS completed, my client and their customers have all had extremely positive responses after seeing the transformation. We couldn't have done it without Digital Next AUS.

How effective was the workflow between your team and theirs?

Phone calls and emails are my go-to form of communication and that approach never failed us throughout this project. We scheduled regular meetings over the phone to discuss the current status and planned workflow, and spoke several times daily over email about smaller details.

What did you find most impressive about this company?

The most important thing to me is people. I've worked with a lot of people who do good work but lack the human element. After all, we're serving humans with the work we do. I find the personal approach that Digital Next AUS had was unparalleled. They're a really friendly and ambitious company with a constant eye on evolving and improving the work they do. Tom and Steven were great guys to deal with every day and always had the customer at heart of everything they do.

Are there any areas for improvement?

Things can always be quicker and more efficient, but my client and I were delighted with the service delivered. We'd maybe want a smaller bill, but who doesn't? Their value is second to none.

BACKGROUND

Please describe your company and your position there.

I’m the founder and CEO of Shotkit, a photography equipment website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

I needed white-hat link building services that consisted of reaching out to webmasters and introducing them to our content.

What were your goals for this project?

I wanted to improve our website’s SEO performance while complying with Google’s terms of service.

SOLUTION

How did you select this vendor?

I found them online.

Describe the project in detail.

We were quite clear about our need to remain 100% Google compliant. Our emails to Digital Next explained, in detail, exactly what we wanted, and more importantly, what we didn’t want. All this was agreed upon by both sides.

What was the team composition?

We worked with two different project managers, in addition to communicating with their CEO.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Their work was in direct opposition to Google's terms of service, which is precisely what we didn’t want. In attempting to defend their actions, we felt they were rude and aggressive.

How did the Digital Next AUS perform from a project management standpoint?

Our first project manager, Tom (Digital Operations Manager, Digital Next AUS), was excellent to deal with. We have no complaints about him. The second, however, was completely unhelpful and unprofessional. We also had a similar experience with their CEO, who ignored our concerns.

What impresses you about the Digital Next AUS?

I can’t think of a genuine answer to this question.

Are there any areas for improvement?

Working in accordance with Google’s terms of service and their contractual obligations would be a step in the right direction.   

Company Responses

The vendor responded on May 24, 2019.

We sincerely apologize that you continue to feel disgruntled, however, are confused that you would feel such strong hate. After looking through all communications with our lawyer, it is quite clear that our link building service was explained, your account manager was transparent throughout, and that multiple examples of work were sent to you before any formal commitment. Furthermore, the largest concern is that both you and your internal SEO Specialist approved each and every prospect submission before we proceeded. 

This level of transparency is seldom provided in our industry and to claim that we are dishonest is grossly incorrect. To approve the workload before the start, approve the entire first month's deliverables, and then halfway through month two of the order state that we have duped your business with false information is totally inaccurate. We were very open to objective feedback but could not understand where the hate derived from, having been so accountable throughout.

Nevertheless, out of appreciation that there was a misunderstanding, we refunded you for the workload. Unfortunately, we’re not in a position to refund the first month of activities as you requested to proceed forward and the work was delivered as agreed upon. You have had every opportunity to approve all aspects of our work and we have provided ample advice throughout on how you yourself can acquire earned backlinks instead of curated links.

We wish you the best with your future link earning endeavors.

BACKGROUND

Please describe your company and your position there.

I’m the director of Snappy Entertainment and am in charge of overseeing all major strategic work in the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

We hired them to provide SEO services.

What were your goals for this project?

We mainly wanted to improve our search ranking and appear on the first page of results. We also wanted our relevant search terms to be in a formidable position for organic searches.

SOLUTION

How did you select this vendor?

We found Digital Next AUS through word of mouth.

Describe the project in detail.

Digital Next AUS was responsible for on-page optimizations in addition to off-page work. They also take care of creating blog posts on a regular basis.

What was the team composition?

We mainly interface with the assigned account manager and occasionally with some of their directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a year, we ranked on the first page of Google for relevant keywords. We’ve maintained our efforts and now rank in the top two results for our keywords.

How effective was the workflow between your team and theirs?

Digital Next AUS has a highly proactive team that’s always striving to improve. They’re also very innovative, which is refreshing to see.

What did you find most impressive about this company?

We appreciated having the ability to reach out to any staff member, from the director to the account manager, should there be a need.

Are there any areas for improvement?

They should work on ensuring their staff members’ consistency. Our current account manager is brilliant, communicates regularly, and is proactive.

BACKGROUND

Please describe your company and your position there.

Zulu eDM is a total email delivery and reputation management program for campaign mail, transnational mail and all other types of email. Our franchise campaign and email performance platform is unique in the way it ensures the best delivery and most tailored content for franchise groups. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

We had plenty of content out there but were getting zero traction when it came to search. The content was rich in value but ranked poorly.

What were your goals for this project?

Our goal was to start to be ranked by search engines in a way that aligns with our services and tools.

SOLUTION

How did you select this vendor?

They’ve restructured our websites, removing duplicate content issues and giving us a base to move forward. They’ve also looked at styles and tags, provided keyword analysis, and more and aligned them with our objectives.

What was the team composition?

They have subject matter experts led by a team leader.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’re finally being ranked.

How did the Digital Next AUS perform from a project management standpoint?

Their project management is fine.

What impresses you about the Digital Next AUS?

I’m impressed by their knowledge and the outcomes of their work.

BACKGROUND

Please describe your company and your position there.

I'm director and manager at Marquee Monkeys party hire, an events based business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Next AUS?

We hired the team to design and manage our website as well as perform ongoing web optimization.

What were your goals for this project?

We wanted to achieve a better online presence resulting in a better ranking on Google.

SOLUTION

How did you select this vendor?

We selected them through an extensive search and several meetings with the team.

Describe the project in detail.

The project is ongoing, and it’s a great success. Digital Next manages our online presence, builds links, and lets me focus on my work.

What was the team composition?

I’ve worked with three main representatives, but my designated contact point is Steve (Marketing Manager, Digital Next AUS).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Google ranking continues to climb higher. 

How effective was the workflow between your team and theirs?

Their workflow has been perfect. They have outstanding communication skills. 

What did you find most impressive about this company?

They are easy to understand, communicative, and ultimately the results speak for themselves.

Are there any areas for improvement?

Everyone can improve, but I can’t think of anything.