Digital Media Team

Please describe your company and your position there.

I'm the Director of an women's eCommerce cosmetics brand. We sell a range of products included false eyelashes, makeup sponges, makeup brushes etc.

For what projects/services did your company hire Digital Media Team, and what were your goals?

We were looking for an agency to help us expand our digital advertising efforts due to our rapid growth which meant I no longer had the time to manage social media ads whilst running the business. We also needed an agency to provide Google Ads and Email Marketing as it wasn't something we were doing at the time.

How did you select this vendor and what were the deciding factors?

We searched on Google and come across DMT with their impressive client list and results. After speaking to them we decided to sign up.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through an onboarding process and then some rounds of signing off content for all services.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an Account Manager (who we're not even sure who they are anymore). a PPC Exec, Email exec and a senior social media ads person.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Google ads performance is good, emails is okay but recurring issues. Social Ads results are poor.

How effective was the workflow between your team and theirs?

Acceptable

What did you find most impressive or unique about this company?

The company provides almost every service, this may or may not be a positive depending on what you're after. I wouldn't say they're specialists in anything, but if you want a company that does everything okay, they're probably acceptable.

Are there any areas for improvement or something they could have done differently?

Quite a few - The first would be not having auto-renewing contracts that are 12 months long. I'm from an agency background and I've always found agencies that usually have these terms are ones that can't usually back up their claims with results.

Communication is poor sometimes as well - for example our account manager went on holiday (which is completely fine) but we received no notice about this so when the below issue with the facebook ads happened it seemed we were just being passed around by everyone. This is sort of still ongoing as I don't have any who our current Account Manager is, considering the premium price point of this agency I think this could be much better.

Next would be social ads performance, their results were extremely poor at a ROAS of 0.89 with £2k spend despite being managed by one of their supposedly expert team. For comparison, we were running the ads ourselves with no prior eCommerce facebook ad experience and were achieving 2+ ROAS at a higher level of spend.

Harley who is part of their business development team then attempted to justify this poor performance by "You guys have only been live for 7 days and not given us a chance to optimise anything before turning the ads off." which is complete and utter agency nonsense. As you can tell from initial metrics whether a campaign is going to do any better and a negative ROAS from the offset is shocking. DMT then agreed to terminate this aspect of the contract due to the poor performance.

Email marketing - This unfortunately is another service we have had a negative experience with. There has been 2 emails which were failed to be scheduled to be sent during our Black Friday/Cyber Monday sale which is potentially a substantial amount of revenue lost. We then reported this to Ben who provided some compensation for this and we were assured that this hasn't happened before and wouldn't happen again.

It is now 18/12/2022 and an email was sent out informing about the last day to order for Christmas despite us saying to not send it out due to all of the delays there are with shipping companies. It really appears with emails it doesn't really matter what you say, DMT will just do whatever they want regardless!

This has left us in an extremely difficult position now as we have now had to add DPD back on to our website as a courier to facilitate any orders received from this email being sent out even though they're having delays as well which is going to increase our customer service workload.

Please describe your company and your position there.

I'm the owner of a brand centered around selling authentic Chai. We are an omnichannel business, with retail locations as well as an ecommerce channel.

For what projects/services did your company hire Digital Media Team, and what were your goals?

We were launching an e-commerce store at the end of 2020 with a new lineup of products. We wanted to hit the ground running and acquire new customers. It was just at the beginning of the holiday season so this was an ideal time

How did you select this vendor and what were the deciding factors?

We were recommended DMT by someone in industry. The deciding factors for us were mainly based on our product and if it would be appealing to customers who had not been exposed to our brand. DMT had to understand the brand narrative so their managed ads could push our product well.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

It ultimately involved us sending content such as photos and videos for DMT to repurpose and make into viable ads. Copy was also produced by them, which we had to adjust to ensure the right tone was captured about our product.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager, content creator, Paid Search manager, Paid Social manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The result was positive as one of the key metrics exceeded expectations. We now have a matured ecommerce business and DMT still manage our ads till this day.

How effective was the workflow between your team and theirs?

Regular in-person meetings, followed by a few ad-hoc whenever needed. Generally effective.

What did you find most impressive or unique about this company?

Aside from managing our ads, they also help with creating content, which has made things a lot easier for us. Communication was also good.

Are there any areas for improvement or something they could have done differently?

Always areas for improvement, but overall happy. Perhaps being more creative during the slower season, with alternative marketing methods to supplement the online ad campaign.

This review was published on January 25, 2021

Gabriel Unger

CEO & Co-Founder, Tea Business

Food & Beverages

11-50 Employees

London, United Kingdom

London, United Kingdom (9307)

$10,000 to $49,999

Nov 2020 - Ongoing

Project summary

Digital Media Team heads the social media marketing campaign for a tea business. The project involves using creative assets and media to promote the business and target potential customers.

Feedback summary

The business owners find Digital Media Team needing improvement on the aspects of communication and on-boarding. The team also needs a more strategic approach when it comes to content collaboration. Overall, the workflow was decent and the goal of increasing the business's online sales was achieved.

BACKGROUND

Please describe your company and your position there.

I am Co-founder/CEO of a tea business. We serve London's finest authentic Chai at our physical locations and have an online business that allows customers to purchase blends to create Chai at home.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Media Team?

DMT helped us get the word out about our brew-at-home products that customers could purchase via our website.

What were your goals for this project?

To increase our online sales by 5-10 times what they were within the first three month of working with DMT. We hit those targets.

SOLUTION

How did you select Digital Media Team?

Combination of searching online and a recommendation from a friend at another company who had a good experience working with DMT.

Describe the scope of their work in detail.

They basically used our creative assets (videos, photos, brand book) to create targeted ad content for potential customers.

What was the team composition?

I work directly with them on making sure the ad copy and ads themselves represented us in the best way. They also worked with our in-house designer to make sure the ads looked great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online sales jumped massively since working with DMT.

How effective was the workflow between your team and theirs?

Decent. The on-boarding was not as smooth or clear as I would have liked. Communication about ad spend totals - which is very important - was mishandled. Overall, getting ideas and new campaigns across so Digital Media Team can implement has been smooth.

What did you find most impressive about this company?

Nice people who answer the phone and work with you to solve problems.

Are there any areas for improvement?

Help with giving specific advice on content that they think would be good for us. Basically I wish there was a more strategic approach to working with us on content.

Star Ratings

Overall rating: 4.5

Quality: 4

Cost: 4

Schedule: 4.5

Willing to refer: 4.5

Please describe your company and your position there.

We are an epic family-run online business, founded on a deep love of history, fantasy and community. we sell an awesome range of medieval weaponry from swords and axes to locally produced mead.

For what projects/services did your company hire Digital Media Team, and what were your goals?

we were hosting an epic black Friday deal and wanted to expand our reach, we hired them to provide full PPC sales & advertising to improve our rankings and grow traffic to our existing pages

How did you select this vendor and what were the deciding factors?

we carried out various online searches and interviewed them along with 2 other companies. After hearing their proposal and price point, we felt Sam Awolesi and the team were a perfect fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase and we laid out our goals. They helped us with keyword research and performed an analysis of our competitors. From there they made on-site changes and created new collateral with our updated tactics and keywords

How many people from the vendor's team worked with you, and what were their positions?

We have Harley as the main point of contact and Sam who dealt with all our PPC needs.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

since implementing their efforts, we have seen a greater influx of customers. Our site traffic is growing too

Describe their project management style, including communication tools and timeliness.

sam & Harley have been great at managing our expectations and meeting the deadlines we give them. We mostly use email communications and they're always quick to respond and implement changes

What did you find most impressive or unique about this company?

Sam & Harleys of professionalism and overall knowledge within the industry stands out. They put in a lot of due diligence before getting started, and it's ensured we've had a smooth project. Also we really appreciated their follow through and willingness to deliver

Are there any areas for improvement or something they could have done differently?

id like it if they came to the table with more ideas. They're great at implementing ours, but a display of more creativity on their end would be nice.

Please describe your company and your position there.

I'm the Head of Marketing for LullaBellz, the market leader in synthetic hair extensions and associated hair products.

For what projects/services did your company hire Digital Media Team?

We were struggling to increase our return on ad spend across social media platforms. We also needed support to utilise the creative assets we had for the relevant platforms, in order to expose new and existing audiences to the 'instant transformations' our products provide.

How did you select this vendor and what were the deciding factors?

Having previously worked with DMT within a previous role, I knew they were experts in their field and knew how to get results. They are also familiar with the fast paced nature of our sector.

Describe the project in detail and walk through the stages of the project.

Initially we had a kick off meeting, to introduce us to the wider DMT team of designers, execs, copywriters etc. Following on from this, DMT commenced an audit of our ad account and set about setting up a Data Studio to help us see the improvements and results real time. We now have contact from the DMT team daily via emails or promo submissions, as well as weekly/bi-weekly video call catch ups and wider strategy sessions when required.

How many resources from the vendor's team worked with you, and what were their positions?

We work with directors, account managers, senior social consultants, graphic designers and copywriters.

Can you share any outcomes from the project that demonstrate progress or success?

ROAS increased 253% in month 1, vs management in-house. Although there are constant challenges with the platform (IOS etc) we've continued to see a significant increase in results since DMT took over the account, making it a more profitable channel for us as a business.

How effective was the workflow between your team and theirs?

We catch up regularly, often on video calls and emails.

What did you find most impressive or unique about this company?

We were impressed with the DMT team's creativity and digitally-minded, ROAS-focused skillset. Imagery and video sells our product and DMT ensures this looks great, whilst targeting audiences who work for us.

Are there any areas for improvement or something they could have done differently?

As a fast paced business, we're sometimes a bit last minute with changes of plans. Usually DMT respond pretty well with that, even though we're aware they like to be planned well in advance (as do we, ideally!)

Please describe your company and your position there.

I'm the owner of an online retail company

For what projects/services did your company hire Digital Media Team, and what were your goals?

We hired DMT to help grow our sales through digital marketing. There goals were to increase traffic to the site.

How did you select this vendor and what were the deciding factors?

We searched online for a digital marketing agency and decided to work with DMT after a series of meeting.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After going over our goals for the campaigns, DMT set up a series of campaigns across 2 different platforms. When we saw that these campaigns were performing well we increased spend to ensure all goals were achieved. DMT managed to go beyond these KPIs.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, paid social team and a ppc team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw ROAS figures way above what we previously anticipated across all channels.

How effective was the workflow between your team and theirs?

We had in person meeting twice a month which ensured that we were aligned with there strategy. They have a seamless system to ensure any new campaigns are completed within 24 hours. Phone calls from our account manager ensured that we always understood how are capital was being allocated.

What did you find most impressive or unique about this company?

Their ability to produce campaigns with a variety of components on short notice. They were very good at keeping up with marketing trends, and they helped us keep up to date with other companies in our industry.

Are there any areas for improvement or something they could have done differently?

I don't believe there is anything that could have been improved. Our expectations were exceeded across all campaigns run by DMT.

Introduce your business and what you do there.

I’m the operations and outreach manager for a telecommunications company. We’ve been established for around seven years.

What challenge were you trying to address with Digital Media Team?

We needed help to reach the right demographic on social media advertising.

What was the scope of their involvement?

Digital Media Team is helping a telecommunications company reach their target audience. They’ve built social media ads and are currently managing the ongoing strategy.

What is the team composition?

We work with five people. We have a manager, someone on the strategic side, one copywriter, an account handler, and someone from the graphics team.

How did you come to work with Digital Media Team?

They popped up in my feed. They were a Manchester company, and I’d seen some of the brands that they worked with, so I approached them. It was nice because they’ve worked with some great names, but they were really down-to-earth and approachable. I could speak to them on a personal level.

What is the status of this engagement?

We started working together around April and went live in May 2021. Since we’ve been able to take away creative assets and reuse them, we don’t have anything going on at the moment. However, we’re still running the ads, so they’re still available for us.

Moreover, we’ll definitely go back and use them for more projects.

What evidence can you share that demonstrates the impact of the engagement?

So far, we’ve had 15–20 successful leads from the ad we ran, and they’re continuing to come in. Overall, Facebook had worked really well to bring us results.

How did Digital Media Team perform from a project management standpoint?

They’re great. They monitor our money spend and suggest demographic changes. If we need assets to do our own thing, they produce them. Their team hasn’t left me; they’re still in the background.

We usually communicate either by phone or email.

What did you find most impressive about them?

The personalities in the team and the fact that they listen to you on a bespoke level make them stand out. They’ve got the skills, but they also have a personal approach, which is excellent.

Moreover, they never say that they can’t do what we need because there’s a fee attached. Their team always does what they can within budget.

Are there any areas they could improve?

No, it’s very difficult to name anything they could’ve done differently.

Do you have any advice for potential customers?

Talk to them. Don’t be afraid to tell them what you need to get out of the project. Digital Media Team will guide you and come up with suggestions that you might not even have thought about. It doesn’t matter how small they are; tell them your ideas — they’re great at thinking outside the box.

Please describe your company and your position there.

I'm the owner of a clothing retailer that sells designer clothing online.

For what projects/services did your company hire Digital Media Team, and what were your goals?

We were wanting to boos sales online using social and ppc advertising.

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies and DMT stood out to us the most based on impressive previous work with other companies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Had several calls to discuss the plan and how to go about the different strategies. The team then produced an excellent plan for both social and ppc ads which have been very effective.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a project manager, a design manager, a paid social executive, a content writer, a ppc executive, a paid social manager and a ppc manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen a large boost in sales and returning customers. Our engagement with customers has improved significantly as well.

How effective was the workflow between your team and theirs?

We have a monthly catch up to go through the whole account in detail and to see the results and where there can be room for improvement. We also speak with the team regularly when they propose

What did you find most impressive or unique about this company?

They cover everything we are looking for and their team is brilliant to work with.

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I'm the marketing manager at an online footwear retailer. We sell trend-led women's footwear.

For what projects/services did your company hire Digital Media Team, and what were your goals?

We originally worked with DMT on our paid social both in the UK and US and we have gone onto work with the team across PPC and other areas of paid social. We wanted to amplify our reach and increase our ROAS.

How did you select this vendor and what were the deciding factors?

I had previously worked with DMT and had a great relationship with the team and understand the way that they work and the services that they can offer.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team make sure to amplify our activity across both paid social and PPC and report to us weekly on activity.

How many resources from the vendor's team worked with you, and what were their positions?

We work with multiple people across the team and have 6 key contacts that we speak to on a daily basis from account managers to designers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a strong ROAS across all of our accounts since working with DMT.

How effective was the workflow between your team and theirs?

We have bi-weekly calls with the team and speak to them over email on a daily basis.

What did you find most impressive or unique about this company?

They understand our market perfectly and understand exactly what we need and how to achieve our goals.

Please describe your company and your position there.

We are an online marketing agency and I am in charge of operations.

For what projects/services did your company hire Digital Media Team, and what were your goals?

I needed a new editable CRM system, we were using CircleLoop and I discovered Monday.com, DMT helped me create, develop and build all the systems I needed within Monday.com.

How did you select Digital Media Team and what were the deciding factors?

I was helped a lot by streamlining processes and building systems within Monday.com that suited how our company worked,. It all had to be integrable with customer access, and data protection between clients, we were helped with all of this.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

a meeting was held of what we needed, then the building of boards commenced, all using Monday.com, this is a forever changing/developing process while we are growing as a company.

How many people from the vendor's team worked with you, and what were their positions?

I worked with 2 people, Josh and Ben, they were customer support as far as I am aware.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The fact we now have a system that is working for our current needs means we had a 100% success rate.

Describe their project management style, including communication tools and timelines.

Constant communication is key, always keeping me up to date with their progress and hitting deadlines for when we needed them live was achieved brilliantly.

What did you find most impressive or unique about this company?

The personal service, when I needed someone, they were there and always got back to me in a great time.

Are there any areas for improvement or something they could have done differently?

To be honest, no, I couldn't fault them...

Please describe your company and your position there.

I am the Head of Digital responsible for group sales of over £100m and budgets of over £10m per annum. I’ve involved in all decision making with the ecommerce and marketing strategy.

For what projects/services did your company hire Digital Media Team?

Hired Digital Media Team to help launch the digital media strategy for a multi million pound business that we had acquired a couple of months previously. We needed their expertise to help launch the brand during peak and ensure we maximised our sales opportunities and captured new customers.

What were your goals for this project?

Firstly to get Live and to have sales coming in whilst only giving them a week to turnaround. Then to deliver a minimum return of 4:1. Both of which were achieved

How did you select Digital Media Team?

We had an existing agency but chose not to continue with them as was far more impressed with Digital Media Team’s proposal and strategy.

Describe the scope of their work in detail.

Build the paid search strategy and manage a significant budget, delivering a roas of over 5:1 whilst attracting new customers and building the brand.

What was the team composition?

We have 6 to 8 people involved in the account, it’s fully supported with expertise in everything we need. Many agencies lack this hands on experience, DMT get on with it and get stuff done - quickly and effectively.

Can you share any outcomes from the project that demonstrate progress or success?

The results far exceeded our expectations and 6 months later we are still with them as well as adding more accounts to the

How effective was the workflow between your team and theirs?

It’s been great. We have a relatively young and inexperienced team that are quick to learn. DMT have been great for them to work with and the process is working brilliantly

What did you find most impressive about this company?

The most impressive thing is they know their stuff and just get on and do it. They are creative and can do the work, not reliant on instructions, they will tell you what needs to be done. Exactly what you want from an agency

Are there any areas for improvement?

Not from what we expect from them. They could add more expertise into their team and branch out into other services