Demand Generation for B2B Tech Companies

Bronze
VERIFIED

At Digital Litmus, we fuse strategy, technology, and creativity to drive growth. 

We design, build and deliver highly-targeted demand generation campaigns for B2B Tech companies, driving quality leads and increasing revenue.

Our team, in combination with our experience and Fusion Process, drives the results our clients are looking for.

By focusing on driving growth, we help ambitious businesses find the right formula that stimulates more leads.

Whether you need to be noticed in the market, achieve meaningful engagement or convert prospects to sales, we can help. 

Most importantly, we understand and care about your problems. And, with our skills and experience, we can help make your growth ambitions a reality. 

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
London, United Kingdom
headquarters
  • Office 1.06 24 Greville Street
    London, LND EC1N 8SS
    United Kingdom

Portfolio

Key clients: 
Spektrix, Modulr, Digital Knights, BizTalk360, EIT Climate KIC, GeoSLAM
DEMAND GENERATION & ABM PROGRAMME GENERATES £1.5M CLOSED BUSINESS Image

DEMAND GENERATION & ABM PROGRAMME GENERATES £1.5M CLOSED BUSINESS

  • Demand Generation Strategy
  • Sales Automation
  • Account Based Marketing
  • Marketing Automation

The demand generation programme proved to be the most successful that Spektrix has ever run both from a target accounts engaged and ROI perspective. It was instrumental to the Spektrix sales team hitting their ambitious 2018 sales targets.

The strategic approach to demand generation and

the campaigns run aligned internal sales and marketing efforts, improved sales team efficiency, and opened up new sales opportunities worth over £500k with some of the UK’s most prestigious and best known arts organisations.
INBOUND MARKETING DRIVES SIGNUPS FOR NEW INVESTOR MARKETPLACE Image

INBOUND MARKETING DRIVES SIGNUPS FOR NEW INVESTOR MARKETPLACE

  • Demand Generation Strategy
  • Integrated Inbound Marketing Campaigns 
  • Landing Page Development
  • Marketing Automation 
  • Lead Nurture

Developed and executed a highly successful inbound strategy for an innovative investor platform for Europe's biggest climate focused accelerator.

Inbound marketing activity to drive investor sign ups and newsletter registrations comprising

paid marketing activity across multiple channels, including Adwords, LI, Twitter and Facebook.

This was further complemented by a Linkedin prospecting campaign that connected and engaged with the primary target segments. 

A post-investor sign up nurture sequence was setup with the aim to maximise engagement. 

 

USING CHATBOTS TO GENERATE A MULTI-MILLION DOLLAR PIPELINE Image

USING CHATBOTS TO GENERATE A MULTI-MILLION DOLLAR PIPELINE

  • Chatbot Strategy
  • Chatbot Platform Selection & Implementation
  • Chatbot Playbook Design & Copywriting 
  • Chatbot Training

Developed a chatbot strategy to maximise onsite lead volume and qualify leads 24/7. 

Supported the client from initial chatbot platform selection through to implementation of the Drift chatbot solution.

Designed the chatbot playbooks across 5

different areas of the website, contextualising content depending on customer behaviour.

Highly successful implementation leading to over 350 qualified leads in just a few months and a $1m + sales pipeline.

Reviews

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Growth Strategy for Venture Capital Startup

"The team was always on-hand to support, upskill our own team, and provide advice whenever we needed it."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - July 2019
Project summary: 

Digital Litmus developed a market strategy by identifying key audience segments and customer personas. They also developed a demand generation strategy as well as in- and outbound marketing campaigns.

The Reviewer
 
201-500 Employees
 
New York, New York
Head of US, Independent Marketing & Attribution Platform
 
Verified
The Review
Feedback summary: 

Digital Litmus' campaigns saw a great ROI with successful lead generation. The team was responsive, transparent, and organized. Their strong strategy coupled with their creativity allowed them to quickly deliver the desired results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the Country Head for the UK’s leading independent marketing measurement and attribution platform. We help our clients take control of their 1st party data to unlock hidden value to reduce wasted spend, increase efficiency and drive growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Litmus?

We needed an agency to develop our go-to-market strategy, put in place MarTech foundations and begin bringing in qualified leads to our sales team. Digital Litmus helped us with a variety of projects including defining our value proposition, developing customer personas, setting up our outbound automation platform and running a series of inbound marketing campaigns over the course of a year.

What were your goals for this project?

- Develop an outbound marketing programme to bring leads in for our sales team - Bring in leads using content and paid social - Build a solid MarTech foundation to support our growth

SOLUTION

How did you select this vendor?

They were recommended by one of my peers.The management team were impressed with the Digital Litmus’ strategists in the initial discovery meetings and the relationship continued in a positive direction from there.

Describe the scope of their work in detail.

Digital Litmus ran a strategic phase of work designed to help us identify our key audience segments and develop customer personas. They also developed a demand generation strategy that outlined a roadmap of activity across the engagement, advising us on the MarTech platforms that we needed to support our growth, configuring them too. Over the course of the relationship, they developed a series of inbound and outbound marketing campaigns designed to bring in new qualified leads for the business from our target audience.

What was the team composition?

We mainly worked with 3 main individuals from their team, a strategist, an account director and a content marketer but there were a number individuals behind the scenes working on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their inbound and outbound campaigns yielded over 300 qualified leads from the target accounts we were going after which was a solid return on investment.

How effective was the workflow between your team and theirs?

Workflow was always good, the team were always very responsive and the project management tool they use, Monday.com was meticulously planned meaning everything was really transparent.

What did you find most impressive about this company?

They were strong on the strategic side, married it with good campaign creativity and made decisions based on data, meaning that we saw results straight away. The team was always on-hand to support, upskill our own team, and provide advice whenever we needed it.

Are there any areas for improvement?

I really can’t think of anything. It’s been a great experience.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Inbound Marketing Strategy for FinTech Co

"We really benefitted from the expertise of their senior team who demonstrated their understanding of our business."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2017 - June 2018
Project summary: 

Digital Litmus provided inbound marketing services for a FinTech company. This included SEO, keyword research, content creation, PPC campaigns, site improvements, and HubSpot setup.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Ian Anderson
Co-Founder & COO, Archover
 
Verified
The Review
Feedback summary: 

Website traffic has increased and the content development program was received positively. Overall, the client received a significant ROI. Digital Litmus established a positive working relationship with their partners by communicating effectively, being responsive, and remaining transparent.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

ArchOver is a FinTech / peer-to-peer lending platform supporting SMEs business borrowing. I 'm am a Co-Founder of the business and the current COO there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Litmus?

Archover and Digital Litmus worked together c. mid 2017 to mid 2018 At this time, there was no inbound marketing capability at Archover. Digital Litmus got Archover up and running with inbound marketing, covering the following:

  • A content development programme
  • creating blogs and high-value content e.g. eBooks
  • Website improvements inc. conversion optimisation
  • Driving organic results
  • SEO optimisation getting the business ranked in Google for target keywords
  • Paid content campaigns targeting our prospects
  • Configuring and optimising our existing Hubspot setup

What were your goals for this project?

  • Generate new leads for our platform through paid and organic channels
  • Improve our search engine presence using content
  • Build a solid MarTech foundation on which to scale leads and content 
SOLUTION

How did you select this vendor?

We reviewed a few agencies and found Digital Litmus to be the best fit for our business due to their experience working specifically with B2B tech companies as well as other FinTech businesses. Their proposal was highly aligned to our needs from a strategic standpoint and the team quickly demonstrated their knowledge and expertise throughout the selection process.

Describe the scope of their work in detail.

The initial engagement was a discovery stage which involved a number of workshops where Digital Litmus got to understand the different commercial components of our business and our target customer, as well as undertaking an audit of our Hubspot installation. Once this was complete they built out variety of projects and activities to begin actioning, from fixing up our Hubspot configuration to developing a content strategy. On a monthly basis the team began to develop a series of blog pieces and premium content as well as supporting our lead generation though paid social advertising. I was a key stakeholder in the engagement and participated in status meetings and reviews but largely let Digital Litmus get on with it.

What was the team composition?

The team that worked on our businesses consisted of two senior strategists who were involved in the initial planning, an account management who was our direct point of contact throughout the course of the relationship and then a behind the scenes team of content writers, designers, paid media specialists and a MarTech expert who configured our Hubspot.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The content development programme was well received within the business and had a positive impact on our traffic and early lead volume. We also began to see some good results in search over the course of the relationship. In general, the results were good and we saw good ROI on our investment in Digital Litmus.

How effective was the workflow between your team and theirs?

There was a good working relationship between our business and Digital Litmus. The team were good communicators, highly responsive, projects were well managed via Monday.com and timelines were very transparent throughout.

What did you find most impressive about this company?

The inbound strategy that was put in place was exactly what we needed at that moment in time. We really benefitted from the expertise of their senior team who demonstrated their understanding of our business. They understood the needs of growth stage B2B businesses like ours. They were highly systematic in their approach and were very effective in laying down strong foundations for our ongoing content development programme, underpinned by good MarTech.

Are there any areas for improvement?

We were really happy with the engagement so nothing to add here!

5.0
Overall Score They did a great job throughout the course of the year we worked with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Project management was good and timings were always transparent and well communicated.
  • 4.5 Cost
    Value / within estimates
    Represented good value for money - we saw ROI on our investment
  • 5.0 Quality
    Service & deliverables
    The inbound programme delivered the results we were hoping for and the delivered work was always to a high standard.
  • 5.0 NPS
    Willing to refer
    Very much so - the team were great to work with and I'd highly recommend them

Digital Strategy & Online Campaigns for Investing Platform

"Digital Litmus built the strategy carefully."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2019 - Ongoing
Project summary: 

Digital Litmus directs digital marketing efforts to generate traffic for an investor marketplace platform. They develop strategy, create collateral, and manage campaigns on several social media platforms.

The Reviewer
 
11- 50 Employees
 
United Kingdom
Co-Founder, Investing Platform
 
Verified
The Review
Feedback summary: 

Digital Litmus has produced superb deliverables that have increased engagement to achieve the desired results. The team has been attentive and available to assess campaigns, ensuring their continued efficacy. They have been capable and affable, which supports a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of an investor marketplace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Litmus?

We were trying to attract investors to our new marketplace platform. We wanted to use digital media as a way to reach the segment.

SOLUTION

What was the scope of their involvement?

Digital Litmus started with the strategy. We looked at our objectives and discussed what we were trying to achieve as well as our options to do so. Their team put together a strategy as well as a series of campaigns. We focused on attracting investors via LinkedIn outreach and advertising as well as sales navigation on Facebook, Twitter, and Google. Then, we went into campaign creation mode when we created the various digital assets needed for our marketing efforts. Their team created all the ad copy including the look and feel of the ads. Finally, we flipped the switch. Now, we have regular account management calls when we review progress and modify our efforts.

What is the team composition?

We’ve been exposed to five people throughout the assignment. Our main point of contact’s Tony (Campaign Director, Digital Litmus). In the early part of the strategy, we worked with Seb (Founder and Managing Director, Digital Litmus). There are a couple of other members of their team who’ve worked on various aspects of the project.

How did you come to work with Digital Litmus?

We typed in top digital marketing agencies in London and Digital Litmus was on a top 10 list. We contacted a few people on that list and their team was the one we chose.

How much have you invested with them?

The project has cost around £40,000 pounds (approximately $53,300 USD) of which £20,000 (approximately $26,600 USD) has been spent on media and the other £20,000 on their services.

What is the status of this engagement?

We started working together in August 2019, and our work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They've provided high-quality work and great results. The ads have generated a lot of activity such as traffic and sign-ups. Their team delivered what we expected. We’ve created the buzz that we wanted. They’re nice, professional people. I fully recommend them.

How did Digital Litmus perform from a project management standpoint?

Digital Litmus's professional. I’ve felt very confident that they’re doing what’s right for us. Their team’s always managing what’s going on with our campaigns.

What did you find most impressive about them?

Digital Litmus built the strategy carefully. Also, their team provided services with a high level of professionalism. They’re a high-quality agency.

Are there any areas they could improve?

No, it’s all good.

Do you have any advice for potential customers?

Work hard on the strategy because that pays dividends later. Digital Litmus’s good at that piece.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Demand Generation for SaaS Platform

"They took the time to understand the target audience’s profile."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Ongoing
Project summary: 

Digital Litmus run sales efforts, including inbound and account-based marketing. Creating a digital strategy, they expanded tools to optimize data management. The team creates content and executes campaigns.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Ben Park
Head of Business Development, Spektrix
 
Verified
The Review
Feedback summary: 

The strategic campaigns Digital Litmus created increased the number of prospects in harder to reach markets. Their project management skills ensured deadlines were met, creating a valuable long-term partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of commercial operations at Spektrix, a service software platform for the cultural sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Litmus?

We operate within a mature market in the UK, so we were looking to ensure growth. We needed a partner to direct strategic marketing and systematic activation of prospects.

SOLUTION

What was the scope of their involvement?

Digital Litmus created strategies for account-based marketing and outbound sales enablement. After learning our target audience, the team helped us develop specific messages and executed campaigns on several platforms including Outreach and Drift. They expanded and refined our MarTech Tools to make better use of our data, which enables us to act on leads. 

What is the team composition?

We work with two team members at Digital Litmus.

How did you come to work with Digital Litmus?

A colleague recommended Digital Litmus when we started considering sales enablement. In terms of company scale, they were a good match, which is only one reason we chose to work with them. 

How much have you invested with them?

This year we’ll probably spend about £80,000 (approximately $102,000 USD).

What is the status of this engagement?

We began collaborating in March 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their efforts increased the number of prospects within our hardest to reach markets. Digital Litmus is highly regarded within our business.

How did Digital Litmus perform from a project management standpoint?

The team’s good at managing themselves and meeting the deadlines they set. Digital Litmus is a good match for us in terms of size; we would've struggled if they were smaller or larger.

What did you find most impressive about them?

They took the time to understand the target audience’s profile. It was a new market for Digital Litmus, but they made the effort to understand it, which clearly benefited the work they’ve produced.

Are there any areas they could improve?

I would encourage them to challenge their suppliers sooner. But other than that, it’s been great.

Do you have any advice for potential customers?

Make sure to have an idea of exactly what work is involved on both sides so resources are available to deliver what’s needed.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Business Entity Name
LCR Digital Limited
Status
Active
Jurisdiction of Formation
United Kingdom
ID
08518991
Date of Formation
May 7, 2013
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last Updated
Feb 12, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
4
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
February 18, 2020