What was the scope of their involvement?
Digital Litmus started with the strategy. We looked at our objectives and discussed what we were trying to achieve as well as our options to do so. Their team put together a strategy as well as a series of campaigns. We focused on attracting investors via LinkedIn outreach and advertising as well as sales navigation on Facebook, Twitter, and Google. Then, we went into campaign creation mode when we created the various digital assets needed for our marketing efforts. Their team created all the ad copy including the look and feel of the ads. Finally, we flipped the switch. Now, we have regular account management calls when we review progress and modify our efforts.
What is the team composition?
We’ve been exposed to five people throughout the assignment. Our main point of contact’s Tony (Campaign Director, Digital Litmus). In the early part of the strategy, we worked with Seb (Founder and Managing Director, Digital Litmus). There are a couple of other members of their team who’ve worked on various aspects of the project.
How did you come to work with Digital Litmus?
We typed in top digital marketing agencies in London and Digital Litmus was on a top 10 list. We contacted a few people on that list and their team was the one we chose.
How much have you invested with them?
The project has cost around £40,000 pounds (approximately $53,300 USD) of which £20,000 (approximately $26,600 USD) has been spent on media and the other £20,000 on their services.
What is the status of this engagement?
We started working together in August 2019, and our work’s ongoing.