What was the scope of their involvement?
Digital Image Group started with a channel audit and made recommendations on how to better serve our company. They assessed previous work that had been for the firm. We then transferred to SEO management for specific properties we were focusing on.
Since our engagement began, we’ve worked on many projects including website optimization. They built a tenant portal for business clients on WordPress. We create the content, and they implement it. Their team makes specific recommendations based on our competition. For example, they’ve made specific landing pages for available rental units. We’ve also worked with their videographer on recordings for individual units.
They currently act as our marketing consultant. We’re continuing to work on SEO, making sure we’re the top results on search engines.
What is the team composition?
Greg (Founding Partner, Digital Image Group) is my main point of contact. I’ve only worked directly with him and his videographer. Their team includes graphic designers and web developers.
How did you come to work with Digital Image Group?
A colleague referred me to Greg after I expressed our struggles on the leasing front. Greg felt that we could better apply marketing techniques, and gain an understanding of our competition and how our channels were performing.
How much have you invested with them?
We’ve spent around $50,000 so far.
What is the status of this engagement?
We started working with their team in October 2016, and the engagement is ongoing.