Digital Image Group

BACKGROUND

Introduce your business and what you do there.

We’re a boutique real estate development and property management firm. I’m the marketing and communications manager for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Image Group?

We were working with larger agencies and felt that we needed a better grasp of our sales funnel and wanted an independent audit of their work. We thought that they weren't serving our best interests and wanted to make sure we were receiving the best ROI.

SOLUTION

What was the scope of their involvement?

Digital Image Group started with a channel audit and made recommendations on how to better serve our company. They assessed previous work that had been for the firm. We then transferred to SEO management for specific properties we were focusing on.

Since our engagement began, we’ve worked on many projects including website optimization. They built a tenant portal for business clients on WordPress. We create the content, and they implement it. Their team makes specific recommendations based on our competition. For example, they’ve made specific landing pages for available rental units. We’ve also worked with their videographer on recordings for individual units.

They currently act as our marketing consultant. We’re continuing to work on SEO, making sure we’re the top results on search engines.

What is the team composition?

Greg (Founding Partner, Digital Image Group) is my main point of contact. I’ve only worked directly with him and his videographer. Their team includes graphic designers and web developers.

How did you come to work with Digital Image Group?

A colleague referred me to Greg after I expressed our struggles on the leasing front. Greg felt that we could better apply marketing techniques, and gain an understanding of our competition and how our channels were performing.

How much have you invested with them?

We’ve spent around $50,000 so far.

What is the status of this engagement?

We started working with their team in October 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The WordPress website hasn’t launched yet. We have to load more content on the backend. We’ve seen an improvement on Google because of their work with SEO and keywords.

How did Digital Image Group perform from a project management standpoint?

Greg is diligent with keeping notes, asking the right questions, and clarifying any confusion. He’s an active listener that is excellent at following through, reminding us of upcoming targets and deadlines.

What did you find most impressive about them?

With Digital Image Group, we know they are doing work, versus larger agencies we’ve used, where we were paying them for work without any accountability on what they were doing. It’s the transparency and feeling of trust that Digital Image Group provides. Greg is clear and gives us the consideration we wouldn’t receive with a larger agency. I never feel that Digital Image Group gives us only a small fraction of their time.

Are there any areas they could improve?

They’re a growing agency and experience typical growing pains. There have been changes in pricing, which is understandable, and Greg is upfront regarding that.

I have nothing concrete to complain about. I enjoy working with Digital Image Group.

Do you have any advice for future clients of theirs?

We’re learning how to best utilize Digital Image Group as a marketing consultant, making sure to maximize our time with them. Clients are responsible for how that time is appropriately used.