Maximising Your Company's Potential

Digital Glue is an independent marketing, PR and web agency based in Birmingham. Digital Glue are a results-focused agency who provide integrated marketing services to clients across the UK. We use our core skills in digital marketing, public relations, website design, branding, graphic design and social media to deliver results for our clients. 

Digital Glue's client cross a range of industries; from website design for professional services businesses, public relations for venture capital firms, to graphic design for business improvement districts, social media for colour management solutions and digital marketing for training companies. Digital Glue are guided by our values – so much so, we made them part of our office.  

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2013
Show all +
Birmingham, United Kingdom
headquarters

Portfolio

Key clients: 
  • DataColor (UK, US, Nordics, and French)
  • Fotospeed (UK and EU)
  • Midven
  • Pireta
  • Jewellery Quarter BID
  • Castel Froma
  • Kallik
  • Little Orchard Alpacas
  • Springboard Corporate Finance

Reviews

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Web Design & Dev for Corporate Finance Firm

"I felt that Digital Glue really understood what we were looking for with our site."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - June 2019
Project summary: 

Digital Glue redesigned a website to reflect company growth. The team delivered a set of page designs for approval before initiating the development of the new site.

The Reviewer
 
11-50 Employees
 
Birmingham, United Kingdon
Oona MacDonald
Origination Manager, Springboard Corporate Finance
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the improved design. Digital Glue maintained open lines of communication, responding quickly to inquiries and delivering weekly progress reports. Flexible and competent, the team responded well to feedback and seamlessly implemented site updates.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Springboard are a corporate advisory firm. We deliver high quality advice on M&A solutions on mid market transactions to our clients. My job title is Origination Manager, I co-ordinate all marketing and BD activity within the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Glue?

We hired Digital Glue to re-develop the Springboard website. It hadn't been refreshed for several years and needed a new look to reflect the fact that Springboard had grown considerably and is now part of a much larger group.

What were your goals for this project?

Springboard recently became part of BTG Advisory and has grown significantly over the past few years, so we wanted a new company website to reflect these developments. Over the past few years we have also started to work more with PE houses and sell businesses internationally, so we wanted to showcase our credentials in these areas. Finally, we wanted to be able to see who is looking at our website and how they are reaching us.

SOLUTION

How did you select this vendor?

We shortlisted three agencies for the process. One was our current agency, the other two were selected by a combination of searching on google for local agencies and asking for recommendations. Clive Bawden (Operating Partner at Springboard) and I met all three agencies to brief them on the project and give them some examples of what we liked and didn't like from websites in a similar sector.

We received proposals from all three agencies which were initially reviewed by Clive and I and then passed to the partners of Springboard to ensure that they were happy with our decision. We chose Digital Glue as we felt they had taken time to really understand our objectives and their proposal made us feel comfortable that they would deliver what we were looking for.

Describe the project in detail.

After Digital Glue was selected as our preferred agency to develop our new website, we scheduled a 'Client Discovery session' where Ben and Javan came in to our offices and met all three partners plus me and Clive. We spent a few hours discussing Springboard's offering, specialisms, how the company has grown over the past few years and our clients. Ben and Javan went away to write up their findings while I was introduced to Ben Goodman who would be running the project on a day to day basis and developing the site. We met Ben after a few weeks to review the initial page designs.

Once we confirmed we were happy with the design, Ben started to create the site. I was called upon to regularly contribute images, logos and review the wireframes and text for the new website. We were consulted on several occasions to review progress and once we were able to access the full website, I spent a few hours connecting the correct teams with relevant deals and tweaking images and colours.

Once the site was live, I created a snagging list which Ben worked through with me. Finally, we had a meeting with Ben and Javan to review the project. We all agreed that one of the pages wasn't quite right and they kindly agreed to do some further work on it within the scope of the original project.

What was the team composition?

Ben King and Javan Bramhall handled the initial pitch and follow up ideal client session. Ben Goodman handled the day to day project management and development of the site.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Springboard partners are all very happy with the new website. We are waiting to receive our first SEO report - we didn't have access to the stats from the old site so it is difficult to measure whether we have seen an uplift in traffic yet.

How effective was the workflow between your team and theirs?

Digital Glue's communication was excellent - they sent progress emails at the start and end of each week detailing what they'd like to achieve and what they had achieved. Once the project was underway, I had regular emails and calls from Ben if he needed something from me or had a question.

There were, however, a few instances when I was told something would be done and the timeline drifted a little - it would have been useful to have a quick call explaining why this had happened. They also introduced us to a project management tool called Wrike - I'm afraid I found this a little confusing at times as I got lots of notification emails from it and it wasn't always clear whether I needed to act on them.

What did you find most impressive about this company?

I felt that Digital Glue really understood what we were looking for with our site. We were really impressed with the first drafts of the pages they produced, they had the look and feel that we were looking for. Ben was also very patient and adaptable - on a couple of occasions we gave him some fairly comprehensive feedback on amendments we'd like to be made to the site and he listened, went away and executed the changes perfectly.

Are there any areas for improvement?

Wrike didn't really work for us, I understand that it is probably a useful project management tool for the vendor, but I thought the weekly update emails were sufficient.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Customer Platform Update for Risk Intelligence Consulting Company

"Digital Glue brought our strategy to life at a competitive price, and delivered it on time and on budget."

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
May - Oct. 2018
Project summary: 

Digital Glue redeveloped and redesigned a custom web platform to improve UX. Key features included robust search functionality and infographics.

The Reviewer
 
11 - 50 Employees
 
London, United Kingdom
Commercial Director, Risk Intelligence Consulting Co.
 
Verified
The Review
Feedback summary: 

Customer feedback has been overwhelmingly positive. Digital Glue's responsiveness and ability to bring creative ideas of their own to the table at a reasonable value were hallmarks of their work. Their willingness to work within strict parameters contributed to the expansion of their role.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there. 

I’m a commercial director at a small risk intelligence consultancy in the UK. We provide strategic analysis of geopolitical affairs for multinational corporations. I have overall responsibility for customer experience, product development, sales, and marketing. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Glue? 

I needed help redeveloping a customer portal for a subscription product. The challenge was to update the rudimentary and outdated customer platform into something that can compete in a dynamic market.

SOLUTION

What was the scope of their involvement? 

Digital Glue primarily led backend development and frontend design of a new web application. They focused on the aesthetics while creating new features and functionality to improve UX on the platform. I provided the technical and functional specifications. They took that text-heavy document and created wireframes as a visual outline of what needed to occur. 

As an intelligence provider, we have millions of words in high-level analytical reports that date back a number of years. A key part of the new platform was having a way to present the information visually. Digital Glue created an infographic for each country with dynamic ratings that show our forecasts of how trends will evolve in key areas of risk. They also built an advanced search functionality that enables users to query data based upon a number of fields. The parameters include geographic region, risk taxonomy for different types of grants, date ranges, or keywords. 

What is the team composition? 

I worked with 4–5 people including a lead developer, a project manager, designers, and UX experts. 

How did you come to work with Digital Glue? 

When I joined the company, they were already engaged as our design agency. I went through a tender process and invited several other companies to bid. Digital Glue expressed interest and their bid was most compelling. I wasn't expecting them to be victorious, but they came out on top in our scoring mechanism. 

How much have you invested with them?

We spent just over $100,000. 

What is the status of this engagement? 

Work kicked off in May 2018 and we delivered to market in October 2018. They’re still working on a second phase to create a mobile app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've had excellent customer feedback on the platform. We didn't want to spend a lot of money on shiny features that the customer didn't need. Digital Glue struck the right balance so that the visual aesthetics didn’t dilute the main intelligence content. The new search functionality is very powerful. 

How did Digital Glue perform from a project management standpoint? 

I had an extremely good working relationship with the team at Digital Glue. The project was well-coordinated and effectively managed. They used a number of communication, virtual meeting, and project management tools, such as Trello. We had weekly calls to go over the progress on each task and discuss any issues. While everyone was involved in the weekly meetings, they also were pragmatic about having breakout sessions with just the relevant people so as not to waste everyone's time. For example, I met one-on-one with the lead developer if we had to go down a rabbit hole on a technical issue. 

Also, I personally hate the concept of agile development. I made it clear from the start that I wasn’t okay with a never-ending development cycle. Digital Glue brought our strategy to life at a competitive price, and delivered it on time and on budget. They met every development milestone on our road map.

What did you find most impressive about them? 

Digital Glue truly understood our specific business needs. I've been doing this about 15 years at various companies. I've worked with developers who made it sound as if they understood what we wanted, yet came back with something totally different. I had developers that tried to make the scope many times larger in order to make more money. Digital Glue was good at coming up with ideas we hadn't thought of. Their ideas were actually useful and not about trying to extend the budget. 

Are there any areas they could improve? 

Not really. They're a small organization and they run quite lean. In the beginning, the project is quite heavily reliant on the lead developer. The project would be in trouble if that role was suddenly vacated. Additional resiliency is the only improvement I can think of. 

Do you have any advice for potential customers? 

Be clear on your desired outcomes and help them understand your business. The full context of your industry and competitors will enable them to determine the best approach. They can better manage your project if they know everything in advance. I laid out what I expected and how I like to work. I left it open for Digital Glue to contribute around design and development.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Everything was well put together and no major surprises.
  • 5.0 Cost
    Value / within estimates
    They were 50% less than the nearest bid for a solution that met our purpose.
  • 4.0 Quality
    Service & deliverables
    They met all our requirements.
  • 4.0 NPS
    Willing to refer
    I’m more than happy to recommend them.