What was the scope of their involvement?
D.E. originally agreed to help with SEO and content strategy, mostly to help build up content on our blog. We had a lot of need since we had no staff in that area of the business so they ended up taking on much more work to help us out. Our software is one of the more innovative products in the market and there is not a lot of content about our core technology – predictive intelligence and scenario planning analytics. At first, it was difficult for the D.E. team to help create blog posts, content, and white papers because the subject matter was so technically scientific in nature. They did a great job of researching and working with me to put relevant content out there.
What is the team dynamic?
My relationship was with the founder, Dan [President, Digital Elevator], but I also worked with Rob [CTO, Digital Elevator] who acted as our project manager. Over the course of the time we worked together, there were always at least 2 people dedicated to us, sometimes more. If we had a big push to create a lot of content, complete web work, and SEO at the same time, they would bring on additional resources depending on our needs.
How did you come to work with Digital Elevator?
I'm a member of the Palm Beach Technology Association and I met Dan through the association. I had heard a lot of great things about him and his business. I reached out to him and 4 other vendors which I interviewed; some of the vendors were large marketing agencies in Boston or New York, and I chose D.E. because of the proximity to my location. I wanted to work with a local expert. Also, secondary, because he was also a member of the Palm Beach Technology Association.
How much have you invested with them?
We started off with a budget of $2,000 per month for the content creation and SEO strategies. When we started doing more PPC and retargeting that went along with our digital marketing strategy, we started spending over $6,500 per month.
What is the status of this engagement?
We started working together in October 2016, and the engagement is ongoing. We’re actually selling our company, and I’ve cut spending on almost everything except for Digital Elevator because they are that valuable to us.