Digital Applied: Your Full-Service Digital Growth Partner
Leveraging technologies like generative AI and Next.js web app development, we drive qualified leads and accelerate business growth.
As a full-service digital marketing agency, we build mutually beneficial, long-term partnerships with our clients. We create custom, data-driven solutions to achieve your unique goals and deliver a rapid return on investment.
Our comprehensive services include:
Digital Marketing & Online Advertising:
-Search Engine Marketing (SEM) including SEO and PPC campaign management
-Social Media Marketing & Management
-Content Marketing
-Paid Media & Retargeting
-Email Marketing & Automation
Web Development:
-Next.js web app development for high-performance and dynamic user experiences
-Ecommerce website design and development
-WordPress website development
CRM & Marketing Automation:
-Streamline communication and centralize data
-Automate repetitive tasks and improve sales workflow efficiency
Analytics & Business Intelligence:
-Design highly relevant BI reporting and insights
-Leverage real-time data to anticipate market changes and adjust strategies
We are experts in:
-Generative AI for content creation and marketing optimization
-Next.js web app development for building modern and scalable web applications
-Google Ads, SEO, SEM, and social media marketing
-CRM implementation and marketing automation
-Data analysis and business intelligence
Whether you need a single service or a comprehensive marketing strategy, we're here to help you achieve your business goals.
Digital Applied offers substantial value, with annual costs around $60,000 for ongoing services. Clients report effective digital strategies and responsive support, leading to improved lead generation and user engagement, indicating a strong return on investment.
“I know I can trust the team at Digital Applied to respond promptly and deliver their work.”
Oct 29, 2018
Agent, Sylvia Gibbons Properties
Anonymous
Verified
Real estate
South Africa
1-10 Employees
Phone Interview
Verified
Digital Applied redesigned a website with a focus on improving the UX/UI and modernizing the appearance. They migrated content from the existing platform, added new images, and recalibrated the layout.
Digital Applied delivered a revamped website with streamlined navigation and an enhanced visual aesthetic. Higher quality professional photos lend it an attractive look and feel. The team communicates promptly despite a time zone difference and always follows through on their responsibilities.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I work for an estate agency property company that operates in South Africa.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Digital Applied?
The website we use to advertise our properties wasn't working well at all. It couldn't compete with other private property companies' platforms. The site wasn't user-friendly, and it featured an insufficient number of tiny, low-quality pictures. We needed to upgrade it.
SOLUTION
What was the scope of their involvement?
Digital Applied redesigned and enhanced our website. They migrated all the useful information from our previous design and presented in a much more user-friendly and efficient way. The team added better quality photography and modernized the entire platform. They gave it a more appealing design to make it easier to navigate.
Some of our properties have already been sold or been taken off the market. Updating can be done regularly and easily to show off the properties being marketed. The property portal is upgraded when needed.
What is the team composition?
I'm usually in touch with Richard (Founder and CEO, Digital Applied).
How did you come to work with Digital Applied?
The previous vendor we used had created a system that became old-fashioned and outdated. Digital Applied reached out to offer their design services to rework our website.
What is the status of this engagement?
We've been working together since March 2018.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We haven't required much help or needed to communicate often lately because the system is running smoothly. Digital Applied's website redesign has notably impacted our business. Their work has given our clients much easier access to information about our properties and view photographs of each one. Our users have given us positive feedback about the site's new design.
How did Digital Applied perform from a project management standpoint?
Digital Applied has maintained good communication. We have had telephonic meetings and use email. The time difference hasn't posed any problems at all. We make most of our arrangements online. They answer all our questions and provide the help me need.
What did you find most impressive about them?
I know I can trust the team at Digital Applied to respond promptly and deliver their work.
Are there any areas they could improve?
For our purposes, Digital Applied has been absolutely fine. We've been very happy with their service.
RATINGS
5.0
"We haven't required much help or needed to communicate often lately because the system is running smoothly."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Strategy for Transport Industry Business
Pay Per ClickSearch Engine Optimization
$50,000 to $199,999
Jan. 2015 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"The digital strategy they have created has been very successful."
Oct 23, 2018
Director, Biddulphs International
Peter Farmerey
Verified
Other industries
South Africa
501-1,000 Employees
Phone Interview
Verified
Digital Applied coordinates digital marketing efforts (e.g., Google AdWords, SEO, PPC) and social media marketing campaigns. Additionally, they customized a CRM to fully track the life cycle of generated leads.
Digital Applied’s involvement has resulted in an increase in organic leads. The CRM is a valuable tool that better organizes and monitors leads and business processes. The team offers a personalized approach and constant attention, making Digital Applied a strong partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the director of Biddulphs International. We are a company that is involved in various sectors in the transport industry—primarily the household and office relocation sector in Southern Africa. We also have a separate division that handles international moves worldwide to and from South Africa.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Digital Applied?
We contracted with Digital Applied to make us more competitive in the digital space. We hoped to eliminate our traditional means of advertising in newspapers and advertising directories in favor of a more modern digital strategy.
SOLUTION
What was the scope of their involvement?
Digital Applied updated our website to be more responsive, and they optimized the site so that it would be recognized more by Google, which would hopefully generate more leads. Further, they’ve coordinated our Google AdWords efforts and our utilization of social media—primarily Facebook. Digital Applied was also heavily involved in the restructuring of our CRM. It’s now a more comprehensive system that has been customized for us to monitor the conversion of leads. We can now follow the full life cycle of leads—from the initial quote through the completion of the move. Once a transaction has been generated, all of the documentation required for the customer’s relocated is generated in the system.
What is the team composition?
I’ve worked primarily with the CEO.
How did you come to work with Digital Applied?
One of their members used to work with us, and we knew they already had a solid understanding of our business.
How much have you invested with them?
We spend about $60,000 per year.
What is the status of this engagement?
Our engagement began in 2015 and remains ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen a fairly significant increase in the number of leads we receive. Further, we are now better equipped to monitor the movement in the number of leads we receive, as well as how many conversions there are. The digital strategy they have created has been very successful.
How did Digital Applied perform from a project management standpoint?
We generally have fluid communication. We receive assistance at our main office or at our individual branches, if necessary. I’ve never received negative feedback regarding their involvement.
What did you find most impressive about them?
I’m particularly appreciative of their personalized attention and their continued support on an ongoing basis. We have worked with firms that provide similar services, and they’ll get off to a good start but then drift apart and not keep up with relevant practices. I’ve never had that concern with Digital Applied.
Are there any areas they could improve?
No. Our needs are generally addressed quite quickly.
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