Digital Ant

BACKGROUND

Please describe your company and your position there.

We bring to sports fans all over the world what they love the most: all the sports moments that matter. In real time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant, and what were your goals?

We hired Digital Ant for our new product FlashSport, which aggregate sport news in real time in four countries.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for digital company from Czech Republic and Digital Ant won the pitch thanks their active and flexible approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We launched big campaings in TV and Digital Ant prepared digital campaigns for getting performance and support brand awerness. Through the years we made numbers of brand awerness campaing and we started together with ongoing performance campaing. We use Google Ads, Meta Ads and RTB everything we measure thanks Google Analytics and Digital Ant prepared for us realtime dashboard in Goodle Data Studio

How many resources from the vendor's team worked with you, and what were their positions?

We work with account manager, campaing (ppc) specialist, creative specialist and analytics.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We got hundreds of thousands new users and downloads for our project in 4 countries

How effective was the workflow between your team and theirs?

The workflow was absolutely the best. The cooperation with Digital Ant is on a high level of professionalism with a human approach, understanding and flexibility

What did you find most impressive or unique about this company?

I think the unique and what impressed me was the flexibility, agility and ability to understand our needs and prepare workflow and campaigns on high level.

Are there any areas for improvement or something they could have done differently?

I have no idea about big improvements, we were absolutely happy with this cooperation

BACKGROUND

Introduce your business and what you do there.

I’m the brand and marketing manager for a cosmetic company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We’re growing and launching our products all over the world. As part of our growth efforts, we wanted to introduce our business to the Czech market, so we were looking for a team who would be able to communicate our products and novelties to the Czech market.

SOLUTION

What was the scope of their involvement?

Digital Ant helps us with our brand awareness in the Czech market. They’re responsible for running our communication according to our strategy, and they help us with market research. Additionally, they handle our relationships with influencers and create PPC campaigns to improve our reach.

Initially, they analyzed our accounts, explained the issues they found, and recommended creating new accounts, even if we lost some followers — they knew this would be the best solution for us.

Now, Digital Ant proposes content for Facebook and Instagram every month, and they constantly come up with new solutions. They also propose ideas on how to engage our consumers and followers better. After every campaign, we get feedback on what would be best for us to do. 

What is the team composition?

We work with a manager, a copywriter, and a graphic designer.

How did you come to work with Digital Ant?

I researched different companies online and interviewed a few agencies, including Digital Ant. For us, they were the best option based on their experience, services, and communication style.

What is the status of this engagement?

We started working together in October 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Digital Ant has increased our brand awareness, ultimately increasing our user engagement. Our new accounts have worked really well. Additionally, we really love the content they prepare, and we’re very happy with their work.

How did Digital Ant perform from a project management standpoint?

Digital Ant is always on time, and they answer very quickly. I’m in close contact with them, and I’ve never had to wait for answers. Overall, they’re a solid team. We communicate via email and video calls, and they use a platform to organize posting calendar.

What did you find most impressive about them?

Digital Ant is very reliable and treats us like a partner; I love their service. Although the work they do for us is very basic, they’re very serious about it. They’re engaged in our internal activities, and their work is always on time. They’re my favorite agency to work with.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Typhoon Roasters, a company that manufactures and sells coffee roasters and equipment. I oversee all business operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We were looking for a new partner to help us with market research and marketing activities because we weren’t satisfied with our solution at the time.

SOLUTION

What was the scope of their involvement?

Digital Ant handles all our performance campaigns on Google and our brand-building campaigns. Initially, we shared all information from previous marketing partners, including the settings on our Google account. We also shared our expectations from this partnership and our market goals. Currently, we have several active campaigns across the Europe region to promote our products and services, and they oversee them. The team is responsible for all incoming leads to our company.

Additionally, Digital Ant has done several SEO audits of our websites and campaign optimizations. They’ve done keyword optimization and changes to the web strategy. We’ve worked with them on several banners for Google Display Network campaigns for both our coffee roasters division and our retail coffee sales division.

What is the team composition?

I’m mainly in contact with the CEO; we share all information and requests with him, and he assigns the tasks within his company.

How did you come to work with Digital Ant?

We found them on Google, looking for the top ten agencies in Prague. An ad or review for Digital Ant popped up, so I contacted them.

How much have you invested with them?

Our current monthly budget is between $6,000–$7,000, including marketing credits and fees. The budget has grown as the engagement has progressed. In total, we’ve spent around $100,000 with Digital Ant. 

What is the status of this engagement?

We started working together in October 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve almost quadrupled our sales since we started working with Digital Ant. Every year, we’ve doubled the previous year’s sales due to incoming leads the team brings. I believe there’s a good share of their success in what we do now as a company. We’re expanding our operations with Digital Ant because I’m truly satisfied with their service.

How did Digital Ant perform from a project management standpoint?

They’ve been good at project management. Every time I contact them, they’re very structured. They always stick to their deadlines, and I’ve never had a misunderstanding or conflict situation with them whatsoever. I’m quite surprised to have found such good customer service.

Although I’m unaware of the tools they use internally, we use Google Cloud Platform for project management. As for communication, we normally use email. Once in a while, we have in-person meetings where we share results for the previous month, goals for the next one, adjustments to the campaigns, or major changes to our overall business operations.

What did you find most impressive about them?

I really appreciate Digital Ant’s fast and honest communication. For example, I write them an email in the morning, and they answer within a day, maximum. They always have a clear understanding of the issue and provide the response I’m looking for. There is never vague communication with the team. Instead, Digital Ant is open and truthful, which stands out the most.

Are there any areas they could improve?

Nothing they need to improve comes to mind at this point in our partnership. Every time we’ve needed anything from them, they’ve been able to provide it, so we’re all good.

Do you have any advice for potential customers?

I would just recommend you give Digital Ant a shot! We’ve worked with four different marketing agencies, and I’ve been most satisfied with Digital Ant.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing consultant for Emco. Emco is a food producer that makes granola and breakfast foods. This is one of the biggest industries in the Czech Republic, and I’m in charge of e-commerce development and campaigns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We don’t have an in-house PPC specialist; our team is small, and we don’t have the scale and capacity to do PPC campaigns, so we wanted someone who specialized. I brought in Digital Ant to help with the campaigns.

SOLUTION

What was the scope of their involvement?

Digital Ant helps us with campaigns in Google Ads, another PPC platform, and Criteo, our TV platform. They also sometimes help us with campaigns to improve performance on Facebook. For some campaigns, they help with the copy and the creative aspects, mainly if it’s a stand-alone campaign that is only online. 

Initially, we collaborated to develop the campaigns’ strategy. They did an entrance analysis, then set up the accounts and the first campaigns. They tried out ideas to see what worked best. In the last year, the team has settled on the most effective campaigns, and they continue to manage them.

What is the team composition?

I work with three people From Digital Ant; I’m primarily in touch with Bara (PPC Specialist), who acts as project manager, a PPC specialist who manages the campaigns, and Lukas (Founding Partner), with whom we do the budget negotiations.

How did you come to work with Digital Ant?

We met Lukas a long time ago before we started our company and did campaigns together when Digital Ant was still small. We’d worked on projects with them for other clients in my current company, so I recommended them to this client. 

How much have you invested with them?

We’re spending 15,000–20,000 Czech koruna (approximately $700–$900 USD) monthly on fees.

What is the status of this engagement?

We started working together in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Digital Ant arrived at very stable campaigns that are optimized and working pretty effectively; the team’s testing led us to the best versions of the campaigns.

How did Digital Ant perform from a project management standpoint?

They’re good at project management; Bara sends me reports, and I’m unaware of what’s happening behind the scenes, which shows their project management is working. 

As for communication, we mainly use email. We also have status calls; we used to do them weekly, and now they’re biweekly. We initially tried Asana because I was using it for other aspects like development. However, the status calls work better.

What did you find most impressive about them?

Although it was a long process to get us here, we’re very happy with the campaigns — Digital Ant’s work is effective. 

Are there any areas they could improve?

In the beginning, the project management process wasn’t ideal. However, we figured it out through many talks with Lukas. One year ago, I would have said that communication could be better; now, it’s working fine. 

Do you have any advice for potential customers?

Testing things out is very important with Digital Ant or any other provider. For this project, the tests we did on the campaigns were pretty crucial.

UPDATED REVIEW

This review was published on July 21, 2020.

Petr Chotebor

Marketing Consultant, Emco / Coolmarketing

Advertising & marketing

1-10 Employees

Prague, Czech Republic

Less than $10,000

May 2014 - Ongoing

Project summary

Digital Ant provided PPC marketing and SEO to the third-party customers of a marketing consultancy, working on a variety of projects and methods including social media marketing on Facebook and internal SEO.

Feedback summary

The project has been remarkably successful for both the client and their customers, allowing them to provide comprehensive services and see consistently lower costs per acquisition. The Digital Ant team is communicative and enjoyable to work with, establishing a basis of trust in their relationship.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Coolmarketing. We are a small marketing consulting agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We don’t offer PPC and digital marketing services to our clients, so we needed a vendor to work with us on those projects. 

SOLUTION

What was the scope of their involvement?

They have done several projects over the years. They help with digital marketing, and social media marketing, including Google and Facebook ads. 
They do PPC and SEO work.

What is the team composition?

I actively communicate with three people; Lukas (Founding Partner), the project manager, and the campaign specialist.

How did you come to work with Digital Ant?

I’ve known the owner for many years. 

How much have you invested with them?

Our spend is $10,000/mo. and their fee is roughly $1,500 - $2,000/mo. 

What is the status of this engagement?

We began working together around Summer 2014, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On the current project, they helped lower cost on acquisition. They also improved the yearly target spend required from 29% to 22%. We are pleased with their work.

How did Digital Ant perform from a project management standpoint?

They do well. We have weekly status calls and communicate through Asana.

What did you find most impressive about them?

They have a friendly approach to coming up with solutions. I trust that they care about the success of our company and are working to get the best results possible.

Are there any areas they could improve?

There are communication issues sometimes, but it’s not really their fault.

Do you have any advice for potential customers?

As a new client, meet with the founders to discuss the important aspects of your project. They are the core of the agency.

Star Ratings

Overall rating: 4.5

Quality: 4.5

Cost: 4

Schedule: 5

Willing to refer: 5

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Phoenix Marketing & Consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Ant?

We needed help with digital marketing and video production. We used to work with a US-based agency, but we wanted to work with a different company.

SOLUTION

What was the scope of their involvement?

Digital Ant provides us with social media marketing services. They’re in charge of our posting, growth advertisement, post promotions, and digital marketing. We also use them for photoshoots, video production, and content creation. They mainly produce videos for social media, which are 30–60 seconds in length.

Additionally, they propose the strategy and content of the videos. We review it, give our recommendations, and then they shoot them. We have a US agency for community management, but Digital Ant creates the content for Facebook and Instagram. We’re currently setting up our LinkedIn account and plan to look into Twitter, TikTok, and YouTube.

What is the team composition?

We work with the owner, who is the supervisor/strategist. We also work with a project manager, a content creator, a copywriter, and two other people.

How did you come to work with Digital Ant?

Our company owner was in Europe for one and a half years, so we looked for an agency in the Czech Republic. We did a Google search and looked at review sites for possible companies to work with.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in March 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In general, we’re satisfied with their work. We’re growing on Instagram and Facebook. In the beginning, we staggered a bit because we’d previously used agencies that didn’t have the best strategy moving forward. Digital Ant had to compensate for followers that were deleted because they were fake. However, we keep adding followers and fulfilling our goals.

When we started, we had around 50,000 followers on Facebook. Now, we have over 80,000, and the numbers keep rising on Instagram as well. Moreover, the posts’ success is a learning curve right now. We’re trying new things and learning from what is working.

How did Digital Ant perform from a project management standpoint?

We implemented project management later on in the process. In the beginning, the strategist was in charge of coordinating the team. However, we realized that we needed someone to manage different team members. We added a project manager, and working with her has been great.

We’ve set up goals and clear deadlines. Also, we use Google Drive to share documents and videos and communicate through Slack, email, and phone.

What did you find most impressive about them?

They’re strong in coming up with modern designs and content. Moreover, they excel at planning and making a strategy to follow up with a plan.

Are there any areas they could improve?

We struggled with setting up clear goals in the past, but that went both ways. We weren’t very sure what we wanted and were lacking in guidance. They weren’t driving the project, so they could’ve led us more in their recommendations instead of listening to us. Sometimes what we want isn’t necessarily the best. Other than that, we’re very satisfied.

Do you have any advice for potential customers?

Have clear goals and expectations. It’s important that they get to know your market and you provide as much data as possible so they can work and create a strategy around it.

BACKGROUND

Please describe your company and your position there.

I am a Brand Manager of a company that works with sports data - we delivers sports results both for B2B and B2C segments, B2B being mostly sports TV stations, B2C websites & apps in 38 countries globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

- adjustment of ATL creatives into online - motion graphics - campaign management - data analysis (incl. dashboard building)

What were your goals for this project?

Drive awarness (brand lift) to establish a completely new brand, drive website visits, app installs, discover and utilize user segmentation.

SOLUTION

How did you select Digital Ant?

The actively approached our company and presented their portfolio.

Describe the scope of their work in detail.

We have launched a new product, a sports news aggregator. The agency has worked on: - test campaign that was supposed to test mainly the user flow in the app/web - main campaign required the agency to adopt the hero spot and key visual into dozens of online formats from IG stories to RTB formats, create their own versions, develop motion graphics, handle RTB, handle Social Media campaigns (mainly remarketing, app-install ads) and other media planning, handling and creative tasks. - big separate task was tracking, analytics and cooperation with our internal BI team while implementing the results into the campaign management

What was the team composition?

Internal brand team setting the strategy, online media team and BI team + Digital Ant + another media agency cooperating jointly on the task.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The goals of all campaigns were met. On top, we have tested multiple different formats, technological and strategic approaches to the campaigns and we can use these learning in the future campaigns across our product portfolio.

How effective was the workflow between your team and theirs?

Modern communications such as Asana and Slack allowed us to communicate effectively despite the pandemic situation.

What did you find most impressive about this company?

Their young enthusiasm combined with their skills and experience were impressive.

Are there any areas for improvement?

This was our first campaign, hard to judge. DA has space to grow in strategy, that comes with experience.

BACKGROUND

Please describe your company and your position there.

I am a consultant at the Expat Centre in Prague. Our mission is to help all the expats in Prague. We provide information and support with all kinds of situations related to a professional or private start in Prague. Role of the Expat Centre is to make the process of settling as easy as possible, whether for students, essential workers or entrepreneurs.

The Expat Centre offers free telephone and online consultations, as well as a possibility of booking an individual consultation. The Expat Centre serves as a connection to the city administration and the first step to an effortless start in Prague. All our services are free of charge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

After the start of the pandemic, we were looking to increase our online presence and spread the word of mouth about our services. We hired Digital Ant to prepare a meaningful online strategy and visual identity for social media, particularly for Facebook.

What were your goals for this project?

We wanted to create a relevant Facebook page for expats in Prague that will serve mainly as a source of information about life in Prague. Our main goal was to have a strong online presence with outstanding visuals and provide quality over quantity in terms of Facebook posts.

SOLUTION

How did you select Digital Ant?

We searched online for digital agencies based in Prague that already had an experience of working with a government organization. After our initial research, we contacted 4 agencies and freelancers to provide a pitch for their pricing.

We choose Digital Ant mainly because of their experience in the field of government organizations, great references, as well as their personal insight in the matter of expats living in Prague and fair cost to value ratio.

Describe the scope of their work in detail.

The overall scope was creating a creative digital strategy for social media, along with visual identity and content strategy, initial performance campaign for the launch of the Facebook page, tracking and reporting, with a budget for additional small campaigns and projects.

What was the team composition?

We worked closely with the Digital Ant CEO, art director, account manager, and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the launch of the digital campaign, our Facebook page has 573 likes and 617 followers and constant increase of interactions and subscribers for the newsletter.

How effective was the workflow between your team and theirs?

The account manager of our project was very kind and easy to communicate with. We met with the whole team in person, but due to the government restrictions in relation to the pandemic, we communicated especially via email. The Digital Ant team provided us with regular updates on the progress. We used Google drive to exchange documents and visual materials.

What did you find most impressive about this company?

We appreciated their insight into the matter and their enthusiasm to create something meaningful for expats living in Prague. They are especially flexible in terms of new ideas and additional projects. And also, communication was very easy.

Are there any areas for improvement?

We were very satisfied with their work every step of the way.

BACKGROUND

Please describe your company and your position there.

We are a P2P carsharing startup based in Prague, Czech Republic. I work as a CMO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

We wanted to improve our performance marketing and we had no one inhouse to manage the campaigns.

What were your goals for this project?

Ongoing improvement of our key metrics and delivering a volume of new users + their activation.

SOLUTION

How did you select Digital Ant?

I reached out to several agencies with a brief and work load estimate. They provided us with the best offer + the communication with them was also professional so we decided to hire them.

Describe the scope of their work in detail.

They manage our always on campaigns mostly on Google Ads, Facebook Ads and several other networks (Apple Search Ads, local ad network Sklik).

What was the team composition?

We have a account manager / analytics consultant + two performance marketing specialists that manage the campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our main business metrics significantly grew YoY and we managed to improve the cost per acquisition by 40%.

How effective was the workflow between your team and theirs?

We both use the same platforms for communication so the communication was very easy. We used Asana and Slack. Digital Ant is always at hand by other means too (such as email or phone). We started with stating KPIs, doing a research, preparing creatives, setting up campaigns and their ongoing optimisation + rotation of creatives. We also meet weekly and look into the results.

What did you find most impressive about this company?

Their young but quite experienced collective.

Are there any areas for improvement?

Probably only one thing - copywriting for the ads. We did quite some back and forthing on it :)

BACKGROUND

Please describe your company and your position there.

International Campus develops and manages a range of innovative coliving and student housing products in Germany, the Netherlands, Austria, Poland, Czech Republic and Hungary. As Marketing Manager CEE, I have been responsible for all marketing activities concerning the Austrian assets and the new project in Prague.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

THE FIZZ Prague will be IC's first asset in the Czech Republic. In order to successfully market the student housing concept, we teamed up with a local expert - Digital Ant. This included a digital validation campaign in 2019 and, currently, the launch campaign for the asset's opening in autumn 2020.

What were your goals for this project?

The validation/test campaign aimed to gain a deep understanding of the student housing market in Prague by gathering feedback from the target audiences. The results of the campaigns were then - among other - used to set up a marketing strategy for the project. They also lay the groundworks for the current launch campaign.

SOLUTION

How did you select this vendor?

One of my former colleagues met Lukas at a conference in Prague. I was not involved in the project at that time. However, there were other agencies under consideration. Digital Ants offer was the best one in terms of price/performance ratio - plus they have extensive knowledge in relevant areas (local market, marketing coliving/-working concepts, digital marketing, ...).

Describe the scope of their work in detail.

Digital Ant planned and managed the overall campaigns. This included strategy, media planning, creative concept and assets, tracking and reporting. We worked with different online channels, such as Facebook/Instagram, Google but also Yandex and Vkontakte. The latter two channels were new (marketing) territory for IC but key to reach parts of our target audiences. Digital Ant initially identified these channels and also helped us to gain a foothold there. As the Czech market also led to dealing with two new foreign languages (Czech and Russian), Digital Ant also supported us with translating, for example, website copy. Overall, Digital Ant has always offered a helping hand in any situation. I appreciate this mindset as well as their forwardthinking way of working.

What was the team composition?

Lukas was and is the project lead for both campaigns. He worked with specialists from his team for the different tasks (creative, PPC, ...). We were regularly in contact with him and three other employees. All of them had excellent expertise in their fields of work and always thought along.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The validation campaign showed that student housing is in great demand in Prague. We successfully identified the key channels for our launch campaign and were able to set up a strategy. Currently, the launch campaign is in process and everything is on track and we are happy with the amount of leads so far.

How effective was the workflow between your team and theirs?

Lukas delegated the tasks to his team. When it came to special details that required more attention, we directly talked to the respective responsible person. Some things took a little more time than planned and could have been a bit more structured - from both sides - but in the end, everything worked out perfectly fine. Digital Ant is very flexible in terms of sudden changes or schedulling a meeting!

What did you find most impressive about this company?

As mentioned before, I really appreciate Digital Ant's willingness to support in any matter. Lukas and his team think ahead, suggest new possibilities and offer advice as well as a helping hand at any time. This is - among others - exactly what I expect from a good agency: giving the clients new perspectives and assist in choosing the best option!

Are there any areas for improvement?

During the launch campaign, we started having weekly progress meetings, also for discussing the current status and next steps from both sides. In retrospect, they would have been helpful for the validation campaign, too.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of startup studio for corporations. We are building new digital companies. I am responsible for project management and business KPIs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Ant?

The goal of the project was to gain a sufficient number of paying customers to prove that the product is viable. We needed a partner with strong expertise in digital marketing and go-to-market.

What were your goals for this project?

The project had clearly defined KPIs - turnover, revenue, number of paying customers and partners.

SOLUTION

How did you select this vendor?

The partner had to represent the full role of CMO and have all the executive capacity to create an acquisition strategy, manage performance campaigns and business consultations. At the same time, he had to have a similar mindset and perspective on how to build companies.

Describe the project and the services they provided in detail.

In the beginning, it was necessary to create an overall strategy for how to enter the market and gain the first customers. This included branding, value proposition, communication strategies, selecting appropriate channels and, last but not least, launching digital campaigns. Subsequently, the campaigns were continuously optimised in an agile way.

Simply put, we tested what worked and what didn't work, gathered market feedback, and redefined tactics and strategy on a weekly basis.

What was the team composition?

Digital Ants were a CMO of the project. Part of the core team was a man who managed all marketing activities together with the company's management. CMO had an executive team on hand to take care of creatives and performance campaigns.

The entire marketing team had about 5 people (CMO, copywriter, performance campaign specialist, creatives, analyst...)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Their work met all expectations in terms of outputs. In addition, they added value in terms of consulting and overall business ownership. The results of the project influenced how best they could and were very active in the proposals for changes and improvements within their competence.

How was project management arranged and how effective was it?

CMO was an integral part of the core team (CEO, CTO, COO) and managed all marketing activities. At the same time, he was part of the statuses with the investor. He acted as one of the main communication persons in the project. We collaborated on a daily basis through Slack, each week we had an internal status, preceded by a report for the past week.

What did you find most impressive about this company?

I appreciate business ownership the most. For us, Digital Ant is not a regular supplier, but a partner / co-founder of our startup projects. They do not think as an agency, but as entrepreneurs. They do not focus only on outputs, but mainly on the success of business. Business ownership is best represented by their agility. He doesn't try to blindly exhaust marketing budgets, but they thinks about how to do things to make sense.

Are there any areas for improvement?

At the beginning, a person who was not completely suitable for his role was involved in the project. But based on the feedback, there was a correction and everything worked well.