Digihive Think Digital

BACKGROUND

Please describe your company and position.

I am an executive at Gamix.pk

Describe what your company does in a single sentence.

We are Online gaming table e-Commerce store as a Gamix.pk.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digihive Think Digital to accomplish?

• Branding
• Website development
• Social Media marketing

SOLUTION

How did you find Digihive Think Digital?

• Online Search
• Referral

Why did you select Digihive Think Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Digihive Think Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As an executive at Gamix, I partnered with Digihive for a comprehensive set of services including SEO, SMM, website e-commerce development, and logo design branding, beginning around February or March 2023 and continuing to the present day. Here's a breakdown of the scope of work and key deliverables:

SEO (Search Engine Optimization):

• Digihive conducted thorough research to identify relevant keywords for Gamix's target audience.
• They optimized Gamix's website content, meta tags, and other elements to improve search engine visibility.
• Off-page optimization strategies such as link building and content marketing were implemented to enhance Gamix's online presence.
• Monthly performance reports were provided, tracking keyword rankings, website traffic, and other important metrics.

SMM (Social Media Marketing):

• Digihive established and optimized Gamix's profiles on major social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• A content calendar was developed, ensuring consistent and engaging posts tailored to Gamix's audience.
• Regular community engagement activities were conducted to foster brand interaction and loyalty.
• Paid advertising campaigns were executed to expand Gamix's reach and drive traffic to their website.

Website E-commerce Development:

• Digihive designed and developed a responsive e-commerce website for Gamix, offering a seamless shopping experience across devices.
• Secure payment gateways were integrated to facilitate online transactions.
• The product catalog was meticulously organized with categories, filters, and search functionality for easy navigation.
• Mobile optimization was prioritized to ensure optimal performance on smartphones and tablets.

Logo Design & Branding:

• Digihive embarked on a creative journey to conceptualize and design a distinctive logo that embodies Gamix's identity and values.
• Multiple logo concepts were presented and refined based on feedback from Gamix.
• A comprehensive set of brand guidelines was developed, outlining logo usage, color schemes, typography, and brand voice to maintain consistency across all channels.

Key Deliverables:

• Enhanced search engine visibility and increased website traffic through effective SEO strategies.
• Engaging social media presence with boosted follower engagement and brand awareness.
• Fully functional e-commerce website providing a seamless shopping experience for customers.
• Professional logo design and cohesive branding materials reflecting Gamix's unique identity.
• Ongoing support and performance tracking to ensure continued satisfaction and success for Gamix.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are the measurable outcomes from the project that demonstrate progress or success:

SEO Ranked: 2nd position in Google search in Pakistan: Achieving the first position in Google search results for the keyword "gaming table" demonstrates significant progress in SEO efforts. This indicates improved visibility and higher click-through rates for Gamix's website, leading to increased organic traffic and potential sales.

Sales: 200+ orders monthly via Meta ad with high ROI: Generating 200 or more orders monthly through Meta (formerly Facebook) ads with a high return on investment (ROI) showcases the effectiveness of the digital marketing campaigns implemented by Digihive. This outcome directly correlates with increased revenue and business growth for Gamix.

Responsive mobile-friendly e-commerce: Implementing a responsive and mobile-friendly e-commerce website ensures a seamless shopping experience for users across various devices. This measurable outcome reflects improved user satisfaction, reduced bounce rates, and increased conversions on Gamix's website, contributing to overall business success.

Branding appearance: The enhancement of Gamix's branding appearance indicates successful logo design and branding efforts by Digihive. This includes the development of a visually appealing and cohesive brand identity across multiple touchpoints, fostering brand recognition, trust, and loyalty among customers.

Social media engagement and lead generation: Achieving increased social media engagement and lead generation demonstrates the effectiveness of SMM strategies employed by Digihive. This measurable outcome includes metrics such as likes, comments, shares, and click-through rates, indicating heightened audience interaction and interest in Gamix's products or services, ultimately leading to potential sales opportunities.

These measurable outcomes collectively demonstrate the progress and success of the project, showcasing improvements in SEO rankings, sales performance, website functionality, brand identity, and social media engagement for Gamix.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Digihive on Gamix's project was great. They finished everything on time and were always ready to help. If there were any problems, they fixed them fast. We talked a lot, which made everything go smoothly. They also changed things when we needed them to. Overall, they made sure we were happy with how everything was going.

What was your primary form of communication with Digihive Think Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Digihive was their dedication to our project's success. They didn't just focus on finishing tasks; they genuinely cared about helping us achieve our goals. Their responsiveness and willingness to adapt to our needs were impressive. Plus, their ability to deliver high-quality work consistently was unique. It felt like they were invested in our success as much as we were, and that made all the difference.

Are there any areas for improvement or something Digihive Think Digital could have done differently?

While our experience with Digihive was largely positive, there were a few areas where they could have improved. For instance, there were times when communication could have been clearer, leading to misunderstandings about project milestones or expectations. Additionally, there were a few instances where deliverables required revisions or adjustments, which could have been minimized with more thorough initial planning. Overall, while Digihive did a great job, there were opportunities for them to enhance communication and streamline processes for even smoother collaboration in the future.