DIFRNT AGENCY

BACKGROUND

Please describe your company and position.

I am the Manager of The Outfit

Describe what your company does in a single sentence.

The Outfit is your online personal stylist. We deliver personalised fashion recommendations to women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DIFRNT AGENCY to accomplish?

• Generate demand
• Improve retention
• Website development

SOLUTION

How did you find DIFRNT AGENCY?

Referral

Why did you select DIFRNT AGENCY over others?

High ratings, Pricing first our budget, Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of DIFRNT AGENCY’s team?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

DIFRNT agency was our main supplier of digital & development services. We worked with them for all possible projects, from the development of our client apps (website + ecommerce) to video production, design & PPC. With their help we reached 2M EUR in yearly sales in just 2 years.

Considering we were a startup, I find that astonishing. They delivered extremely great work with the clients app. I felt that we had our own product management team in-house. They delivered over 30 videos, for ADS & influencer marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales - over 2M EUR in the first 2 years since launch.
• Over 80.000 customers acquired in our database
• Very positive user rating - over 4,7 from 1.000+ reviews
• Over 50% of our monthly orders were recurrent.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used slack to communicate. We had a special slack workspace created with their team and 1-2 members for each channel (example - video or dev). They responded pretty quickly. I think we wouldn't have worked with them otherwise as we always had pressure from our investors to move fast and requested the same from our partners. Very creative team. We switched creatives on PPC every 2 weeks and it was a tough job to keep up. They did amazing work.

What was your primary form of communication with DIFRNT AGENCY?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Creativity first - lots of ideas thrown at us They got involved in the business too and wanted to know why we do specific actions so they have a full picture at all times.

Are there any areas for improvement or something DIFRNT AGENCY could have done differently?

I believe they can do a better job on QA for web development. Every client app errors meant lost revenue for our startup. It's tough to be perfect when building a product from scratch but errors can be seen with great QA.

BACKGROUND

Please describe your company and your position there.

I am currently the Business Development Manager for an online credit reporting company based in Romania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DIFRNT AGENCY?

We hired DIFRNT in order to help us with a strategy for our product and also to do the implementation of the elements set in the strategy for our product launch

What were your goals for this project?

We wanted to reach a specific audience considering that we provide a financial service targeting high net worth individuals working in corporations such as CEO's, CFO's Debt Collection Managers or salespersons in order to pitch them our enterprise version of the product.

SOLUTION

How did you select this vendor?

I was in charge of finding a digital agency and to be honest, it was not an easy task. We specifically wanted to work with a team who is able to understand our business and build a growth strategy based on our KPI's. After meeting with a couple of agencies trying to sell us their services, I was impressed to see that the Difrnt team asked lots of questions regarding our business processes and clients. They've spent 1 month with us in order to understand everything that we do, and only then started working on a digital strategy for launching our product. Even though they are not offering consulting services, I believe this is their competitive advantage in this red ocean of digital agencies.

Describe the scope of their work in detail.

The scope of work was to:

• create an online campaign for launching Confidas, targeting decision makers working in corporations.
• build the digital strategy for the next 6 months.

The main channels were LinkedIn, Facebook & E-mail marketing. They did great work in the implementation of an e-mail automation software (Active Campaign) so that we can send personalized e-mails to customers who land on our website. In terms of creative, their team was crazy enough to come up with a bunch of creative video ads used in Remarketing campaigns on Facebook. Basically, we knew what was the point where people got stuck in our website and we were following them with personalized short videos across multiple channels to make them come back on the platform and finish the on-boarding process. It was brilliant.

What was the team composition?

As far as I understood, they work in squads and during our collaboration, we've worked 5 of their team members (Digital Strategist, PPC, SEO, Creative Director, and the founders). They don't have an account manager but instead use a slack channel. Therefore, every time I had a question, I simply asked it on slack and someone would answer in a matter of minutes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their digital strategy helped us reach a total of 200 k unique visits on our website in just a few months so gained a lot of visibility and our first enterprise client came without any selling effort. Our website is now ranked in the top 500 fastest growing websites from Romania.

How effective was the workflow between your team and theirs?

We worked very well together using Asana to organize our work & Slack to communicate. Nothing else to add here.

What did you find most impressive about this company?

As I've mentioned above, I was impressed by their genuine interest in understanding our business. You wouldn't expect from a digital agency to have consultancy competencies in-house. Also, their mindset is very open to accepting new ideas&perspectives. After you meet them, you feel that there's a certain kind of young & crazy culture inside their workplace. It was a pleasure to work with them.

Are there any areas for improvement?

Patience. Their mindset is to get things done fast, but sometimes it's not the best thing to do.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Flip.ro / Flip.bg / Rejoy.hu

Describe what your company does in a single sentence.

Flip is the leading platform for refurbished smartphones in Eastern Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DIFRNT AGENCY to accomplish?

• Deliver sales through PPC
• Reach #1 in SEO
• Create great design
• Creative concepts & video creation

SOLUTION

How did you find DIFRNT AGENCY?

Friends

Why did you select DIFRNT AGENCY over others?

Great experts, fair pricing

How many teammates from DIFRNT AGENCY were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to start from zero and reach tens of millions of euros in revenue. Everything related to marketing we had a great partner to talk with in Difrnt.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Marketing materials (designs, videos) Analytics results (cost per transaction, number of transactions) Ranking in Google Search (SEO)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

90% of everything was delivered on time. If not delivered on time, they would transparently tell us. If we had to deliver something in a stretch deadline, they would also go the extra mile for us.

What was your primary form of communication with DIFRNT AGENCY?

In-Person Meeting

What did you find most impressive or unique about this company?

We appreciated their supportiveness and proactive approach. Always there to help, fast answers to emails or calls, reliable outcomes & results.

Are there any areas for improvement or something DIFRNT AGENCY could have done differently?

Yes. We should have celebrated our wins together more often :-)