Brand identity Design for Hala Prague, a mobile app made especially for the Middle Eastern travellers to discover Prague.
Discovery, that little itch that each one of us has once or twice yearly when we pack our bags and travel to feed our curiosity.
Hala Prague is an app that helps us do exactly that.
That insight leads us to the logo Design for Hala Prague, a mobile app for the Middle Eastern travelers…
who want to discover Prague.
Hala هلا is a common slang greeting in some of the dialects of Arabic and has multiple meanings like welcome or hello. We decided to use Arabic lettering and singled out the letter h “ه”, which we styled like an eye and created an icon, representing curiosity and discovery.