What were the results of the project?
The initial project [the website redesign] was completed four years ago. The second project [search engine optimization] is ongoing. It’s been almost a year that we’ve been with them again.
Do you have any statistics or metrics to track improvement from the project?
We’ve gotten positive feedback from our customers. We’ve always had such a nice, positive response that it’s a very clean site. It’s easy to see, easy to read. So, that is one good indication. We didn’t drop rankings at all. We maintained where we were, and got better. Then about two years later, we thought that we could do better with our SEO [search engine optimization]. We kept the same website but we started looking at another company to do the SEO. We went with another company for about a year.
Designzillas called us and wanted to know why they had lost our business. I was very explicit about exactly why, because we’d dropped in the rankings, and we couldn’t really get a hold of people when we wanted them. They came back again and did a superb job, and we are doing round two with them right now. Technology changes so quickly, and they brought a brand new perspective to the website. The website hasn’t really changed that much. We tweaked it, but it’s all about now the SEM [search engine marketing]. That’s why we’re with Designzillas right now.
How would you describe their performance?
It’s always a work in progress. We never quite know, with marketing, what the results are going to be when we try different things. I think they are definitely a company that’s ahead of the game. They listen to our needs, and they respond quickly. I just love working with them.
Is there anything unique about them that really makes them stand out, compared to other companies?
We worked with a very tight team. You really get to know those team members. They know my business inside and out, more so than the other company did. They have really invested a lot of time learning our business, customers, and products. I think that’s what holds their value for me, as a business owner. They know my business already.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
The problem areas that we have, they are getting better and better at. So, there’s nothing that I would say really needs improvement. We have monthly meetings where we talk about it, and within a month it’s improved. I think they’re doing a good job. They should just keep doing what they’re doing.