Could you share any statistics or metrics from this engagement?
We've taken what Design Womb has given us and approached various retailers and distributors in the US. The work has resonated very well with female consumers, which is our target demographic. We've seen a lot of success in getting retailers to buy into our products and propositions, which has come fairly quickly for a startup. We're looking to have a few million dollars in profit this year, based on how many stores we've been able to get into. A part of this is the product that people are tasting, but also the branding and packaging. Without the packaging made by Design Womb, I don't know if we would have been as successful.
We gave Design Womb inspiration and input into things we like and don't like, including the packaging which other people had done, looking at color schemes, formats, layouts, and so on. She incorporated these together and did 5-6 rounds of revisions before we came to a point that we were happy with. I'm happy with how the relationship worked, and we wouldn't have continued to hire Design Womb for other tasks otherwise.
How did Design Womb perform from a project management standpoint?
Design Womb has used Basecamp, which is a great way to get everyone on the same page, but I think that face-to-face meetings are lacking. I'm not a proponent of meeting for the sake of it, but I do think that some things can be covered much more effectively in-person or over the phone, rather than by email. There would be a lot less back-and-forth, especially when it comes to the legal complications associated with alcoholic beverages. We have to report to a few different government departments, as well as the state. It's usually easier to get on a phone call and have everyone talk things through than it is to write things out on email. Overall, though, Design Womb has managed projects well and delivered on-time.
What distinguishes Design Womb from other providers?
Most marketing agencies have their own approach to making graphics and branding, and the topic is opinion-based. I find that Design Womb has done a good job with our material.
Is there anything Design Womb could have improved or done differently?
While Design Womb has done a great job, certain aspects of the naming process for the brand could have been more thorough. At times certain names, taglines, and phrases were trademarked which could have easily been avoided through more in-depth research.