Award-winning architect & design agency in London


Creating amazing modern retail adventures built on insight, creativity and inspiration. We’re an energetic, multi-national team of design specialists based in London, delivering design and planning services to airports and city retail locations.

From retail stores and branding to wayfinding and lighting, whatever your needs and ambitions we can bring your space to life. 


Terminal Commercial Planning: Designed to drive the customer experience: from passenger flows and visibility to unit sizes and configurations we create uniquely effective solutions for your space.

Research: Great design starts not with inspiration but with intense research and hard data – first we fully understand your needs and location, then we create dreams!

Design: There’s nowhere on earth like this space… Across the world, we create unique spaces that inspire a unique experience, engaging and surprising the shopper and driving performance. We celebrate your unique locale through design, including cultural elements, heritage and brands.

Airport Environment Design: from seating to eating, lighting to shopping, the designed space influences mood and behaviour. We create spaces that are practical, navigable and comfortable but also exciting, intriguing and memorable - spaces where people want to stop, relax and spend time (and money)… and take selfies!

Brand Experiences: from unique instore experiences to holistic brand identities, we blend brand awareness with design to develop original brand stories to share with the customer.

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London, United Kingdom
  • 60-66 Wardour St, Soho
    London W1F 0TA
    United Kingdom


Key clients: 

Dufry, Baltona, DAA, King Power, JTI, London City Airport, World Duty Free Group, BAA, Abu Dhabi Airports, Hennessy.

King Power Rangnam Downtown Complex Image

King Power Rangnam Downtown Complex

In 2017, we re-designed the space entirely. King Power’s brief was to create a shopping experience that could equal and surpass the very best in one of the most retail vibrant cities in the world. The space comprises of 3 levels of retail and F&B linked by a central, oval void. Customers enter on the ground level passing into a world of luxury fashion boutiques – brands such as Prada, Gucci and Tod’s.

We designed the

environment with luxury finishes and a contemporary look and feel synonymous with these world-class brands. In the centre of the space we designed the 80M2 sunglasses store featuring a series of digitised columns, and using opulent finishes such as polished marble, polished gold detailing and slick back-painted glass, with a delicate organically formed lighting ‘curtain’ at high level encapsulating the space. The Second level features luxury watches, fashion, and athletic-leisure, and has a different feel to the ground floor albeit with some common detailing. This floor has a world class Perfume and cosmetics hall of about 2,800M2 followed by an electronics concept store. On the third level, customers are presented with a liquor and tobacco store designed to cater for both tax-free sales and those wanting to buy to consume on the premises prior to an arts performance at the renowned Aksra Theatre.
Cancun Airport- Duty Free Walkthrough store Image

Cancun Airport- Duty Free Walkthrough store

Strongly focused on a mixture of key elements, particularly on the culture and craftsmanship of the Mayans, vibrant local markets, pulsating nightlife and the natural beauty of the coastline.

The local design themes are blended with a major focus on leading-edge digital technology, including large-scale digital screens that not only enhance customisation but can also be used to consolidate the local spirit of the


Stepping into the retail area the key focus is the centrally-positioned Tequileria, reflecting the spirit’s importance both to Mexico’s heritage and its role as a key sales driver.  In design terms, the Tequileria canopy was the starting point, which subtly influences the whole space.

The emphasis on colour throughout the space is partly inspired by over 3,000 years of the traditional Mexican weaving looms and their beautiful textiles.

London City Airport Image

London City Airport

For this project, we provided both the planning for the commercial areas and the interior design across the whole airport. Our designs of the interior spaces include expressions for the new Check In zone, Security, Departures Lounge, Baggage Claim, dedicated Arrivals area and gate lounges.

The central challenge for us was to develop an original concept that celebrated 21st-century London and the airport’s crucial role in

the city’s economy. We did this by creating an outstanding and distinctive passenger experience blended with a Sense of Place that is unique to London City.

Innovative digital elements are pivotal in the interior design, an emphasis reflected by the airport’s plans to introduce the world’s first digital control tower. Large format digital screens across the airport share stories from the city, while iconic furniture and lighting from London’s top designers add personality and a premium touch to the lounges.

The new terminal (51,000 sq. m) will launch in 2022, blending dynamic style with enhanced facilities, space and choice for passengers. This will include new shops, restaurants and bars as part of an enriched passenger experience across the whole terminal.

LCFC Foxes Fanstore Image

LCFC Foxes Fanstore

Our aim for the Fanstore retail store experience was for it to become an integral part of the match day ritual. We drew on the fans shared dedication to create a genuine expression of love for the club and the game.

The store design incorporates welcoming and free flowing walkways with defined zones. Each zone is anchored with ever-changing promotions, providing store refreshment opportunities for every game.


retail circulation planning (adopted from Duty Free stores) addresses the demands of peak pre-match footfall, enabling all store visitors to enjoy an engaging and comfortable journey through the store.

Carefully curated product ranges provide exciting choices and easy decision-making for the fans across all categories, collections and product packages.

The innovation of transparent mesh industrial panels expands the wall merchandising space by 20% and allows a reduction in floor gondolas. The result is a far more effective display in peak periods, when merchandise at low level can be obscured.

Abu Dhabi International Airport, Midfield Terminal Image

Abu Dhabi International Airport, Midfield Terminal

We rose to the challenge by creating a retail destination to complement ADAC’s astonishing ambition for Midfield – a terminal that blends scale with vision, originality and vibrancy.

Designed to handle 33million passengers the terminal incorporates a dramatic 54m high roof supported by curved organic structural elements. The central departures lounge has over 20,000 sq m commercial space that will host an unrivalled

range of luxury stores and a range of places to eat and drink – from plush restaurants to cool and contemporary juice bars.

With a terminal of such scale, it was crucial to create specialist areas with a defined mix and character, creating ‘worlds’ for visitors to discover and explore, such as Beauty, Luxury, Fashion and Technology, each creating its own stories to share with Midfield’s guests.

Alongside the main departure lounge, the commercial space has also been planned for all other landside and airside areas of the terminal.

RIOgaleão Airport- Duty Free Arrivals store Image

RIOgaleão Airport- Duty Free Arrivals store

Our ambition to create a unique, world class passenger shopping experience, that maximises commercial performance, was blended flair and originality in a design that integrates what we believe to be the industry’s most compelling expression of sense of place.

The solution for the 4500m² Arrivals store was designed to optimise the retail opportunity offered by the country’s consumer US$500 duty free spending allowance. We

integrated an innovative luggage parking service on entering the store, enabling shoppers to fully relax and explore the retail experience with a logistical system that reunites them with their luggage at the till point.

However our ambitions went well beyond operational and commercial efficiencies. This was achieved by injecting an authentic, holistic expression of the vibrancy, colour and passion of this amazing city, its rhythms and the geography of its stunning location.

Rome Fiumicino Airport Image

Rome Fiumicino Airport

Designed to service an additional 6 million departure passengers per annum, the new new Non-Schengen Area E (90,000 m2) incorporates 10, 000 sq m of new retail space in a design that sets a new benchmark for European terminals. We were responsible for all commercial planning and interior design up to scheme design stage.

The dynamic contemporary space hosts a new duty free walkthrough store (1,300 m2), entered by all

passengers, leading to a twin-level retail zone themed ‘Made in Italy’, with a strong emphasis on leading Italian fashion brands and local F&B brands.

The new Area E comprises bussing lounges at apron level with luxury retail at departure level and Food & Beverage concentrated on the mezzanine level. Passengers walk the length of the two-level galleries before exiting to the piers. Through a design that seeks to link retail and F&B, the mezzanine has cafes, restaurants and bars that overlook the apron as well as the ‘street’ below and expresses a strong local flavour.

Heraklion Airport- Duty Free Walkthrough store Image

Heraklion Airport- Duty Free Walkthrough store

The new design radically transformed the retail areas into a characterful expression of the location. Crete has a truly extraordinary heritage blending history, architecture, mythology, crafts and art.

Our vision was to subtly integrate elements from those themes into the design of the retail space. As such, legendary sites such as Knossos Palace, The Palace Labyrinth and the beauty of Minoan art were key


The shopper is instantly drawn into the Cretan story by the stunning cave-like entrance to the main store, echoing the strata-lines that reflect the island’s mountains and the famous Matala Caves. This natural beauty is combined with the vibrant modern style of the Dufry logo and signage, enticing shoppers to step in and explore the store.

Toulouse Airport- Duty Free Walkthrough store Image

Toulouse Airport- Duty Free Walkthrough store

Dynamic designs convey the stories of this historic city that effortlessly blends old and new, capturing the vibrant mood of the city’s streets.

Toulouse’s familiar tones of dusty pink and terracotta are subtly echoed across the space, creating vibrant contemporary counterpoints to the backdrop of traditionally styled timber wall-paneling.

In Liquor, rich paneling in golden tones projects a mood of luxury. A

modern edge is inserted by the fresh design of the humidor, featuring rose-toned glass that neatly complements the traditionally styled walls.

Local products are found across the categories but the central focus is shared in the ‘Terre d’Occitanie’ space. Natural wood tones dominate the space, including the dramatic back wall seemingly made of traditional wine boxes.

In the P&C/Beauty area the city’s love of gardens and flowers is reflected in the Fragrance Garden. Two rose gold-framed room dividers create an elegant backdrop and host a series of merchandising niches personalised by local brands.

Confectionery Concept Image

Confectionery Concept

As travel retail’s strongest impulse purchase, the Confectionery category is a vital driver of customer conversion. The Candy Cloud standalone concept, innovated at Dublin Airport in 2015 for ARI, delivers a strikingly new interpretation for the category.

The vibrant design features clouds and planes so that, wherever you look – even right up to the fun of the ceiling ‘clouds’ – the store shares a sense of play and a

childhood fantasy theme. In fact, a number of elements of the design were inspired by the world’s most discerning Confectionery shoppers – children! Linking with a school in Dublin, ARI provided us with some wonderful insights into what children wanted to see in ‘their’ candy store.

The end design features a ‘kids-only’ zone complete with an enchanted forest filled with giant lollipops and marshmallows. Visual merchandising is a mix of branded wall bays and category-led gifting ideas and grab and go impulse.