We build and grow immersive brands

We believe in the transformative power of creativity as a driver of growth and change. Therefore we work alongside clients that have creativity in their DNA to create immersive brand experiences for a creative audience.

$100 - $149 / hr
2 - 9
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Amsterdam, Netherlands
  • Silodam 112
    Amsterdam, NH 1013AS
other locations
  • 7 Sterling Circuit
    Sydney, NSW 2050


Key clients: 

PublicisDrugstore, Tom Dixon, Harper's Bazaar, Instagram, Moooi, Hyatt Regency

Harper's Bazaar Café Dubai Image

Harper's Bazaar Café Dubai

Brand identity, packaging and spatial branding for the first Harper's Bazaar Café in Dubai, UAE

Le Drugstore Paris – Le Patissier Image

Le Drugstore Paris – Le Patissier

Brand identity and packaging design for Le Drugstore in Paris

Tom Dixon sample box Image

Tom Dixon sample box

Sample box for Tom Dixon


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Brand Identity Development for Interior Design Firm

"They understand our desires and translate them into a brand that conveys our company."

Willing to refer: 
The Project
$10,000 to $49,999
Sept. 2016 - Ongoing
Project summary: 

Design & Practice provides ongoing support for a business looking for a new brand identity. They’ve made business cards, incorporating feedback throughout. They also work on their portfolio and website design. 

The Reviewer
1-10 Employees
Amsterdam, Netherlands
Owner, Interior Design Studio
The Review
Feedback summary: 

The work from Design & Practice has satisfied the client, with their brand being representative of the business’ identity and personality. Their willingness to welcome feedback and remain available for communication has made the team a great partner for the client’s both internal and external projects. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the owner of an interior design studio.


What challenge were you trying to address with Design & Practice?

We needed a new brand identity.


What was the scope of their involvement?

Initially, Design & Practice was hired to make business cards for us. We scoped out the project together, laying out options that would best reflect the company. They did in-depth work on graphic design, making adjustments until they reached the final design. They also did our portfolio and website design.

On another project, they did some freestyle rebranding work for our client. They made spacial graphical applications and created a new logo.

What is the team composition?

Ruben (Creative Thinker, Design & Practice) is our main point of contact. We’ve also worked a lot with Golnar (Creative Director, Design & Practice).

How did you come to work with Design & Practice?

We’ve worked together on several projects at another company. 

How much have you invested with them?

We’ve spent between $10,000–$50,000.

What is the status of this engagement?

We began working with them in September 2016 and our engagement is ongoing.


What evidence can you share that demonstrates the impact of the engagement? 

The image placement and functionality of the website are excellent. The branding is unique to our personality while still having a classic feel. The feedback we’ve received has been very positive. 

The business cards are very attention-grabbing, conveying the quality and personality of our company well. We think of them as an extension of our company being placed into people’s hands. 

How did Design & Practice perform from a project management standpoint?

We communicate through a combination of email, phone, document presentations and face-to-face meetings. In the beginning, they presented us with a few options and allowed us to give feedback to move forward. 

What did you find most impressive about them?

They understand our desires and translate them into a brand that conveys our company. Their craftsmanship and attention to detail are great. They make it an exploration process until everyone is satisfied. They really know what they’re doing from materials to spacing to fonts.

Are there any areas they could improve?

Since it’s a creative industry, they sometimes need extra time to finish a task, which is normal. However, this allows them to give the necessary attention to fully deliver work, so it isn’t a negative thing.

Do you have any advice for potential customers?

Give a detailed brief to lay out your expectations. Doing this will help them with their ability to design while paying attention to the details important to you. 

Overall Score
  • 4.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer