Design in Mind

LinkedIn recently launched a new applicant tracking system called Talent Hub that integrates with other LinkedIn products to help companies better source, manage, and hire candidates on one single platform. Our challenge was to create a booklet that informs sales reps of the new game-changing product and inspires them to disrupt the market. We chose a design loosely inspired by the French revolution using graphical elements that speak to the idea of strength, grit, and nonconformity. Pushing the theme of ‘perseverance’, we balanced each page with bold photography and motivational copy.

Marketing | Copywriting | Print Collateral | Content Development | Marketing |

Learn more about this project at https://designim.com/work/

Automation Anywhere is at the forefront of robotic automation software that studies a companies workflow to discover mundane tasks that can be easily automated, saving employees time and energy for more strategic problem-solving. We knew they wanted to level up this year’s conference in a way that informs attendees that their software doesn’t exist to take over, but rather to complement the existing workforce by reflecting the day to day tasks that surround the business. To tell their story, we created an immersive mirror theme that started online and flowed seamlessly throughout the space, pushing the idea of reflection and adaptation. To add that extra wow factor, we designed an iconic 14-foot model that slowly rotated on a massive turntable. Mirror panels coated the logo, reflecting London’s skyline and the event attendees, leaving a lasting, memorable impact.

Events | Event Branding | Event Design

Learn more about this project at https://designim.com/work/

San Jose Spotlight is the South Bay’s first nonprofit, community-supported digital news organization. They aim to change the face of journalism by providing a source for independent, ethical and unbiased political news coverage. They came to us with nothing more than a name and a vision to create a progressive publication. They needed to turn an idea into a brand and find a partner that could support them with strategy and materials to appeal to new investors and the local community. As a news organization, San Jose Spotlight’s primary concern was establishing an image of trust, despite the public’s rising distrust of mass media. We created an image that carefully weaves traditional elements with modern design. The primary graphic in the logo (a magnifying glass) and tagline both speak to the company’s “search for truth.” Other details like typography, color, and layout reflect both a sleek, editorial quality and something new and bold.

Branding | Logo Design | Web Design

Learn more about this project at https://designim.com/work/

Parks, Recreation and Neighborhood Services is one of San Jose’s most active departments. It provides outreach services to all members of the community—children, adults, families, and seniors alike. To increase their visibility, they wanted to create a new look for themselves. It would distinguish them from other departments and ensure the consistency of their marketing materials. The project included a department logo as well as a suite of templates for flyers, presentations, postcards, etc. Of course, all deliverables had to compliment the City of San Jose’s existing brand, but we were successful in helping them achieve something new and unique. The department’s brand was made to reflect both the outdoors and the idea of bringing people together.

Branding | Marketing | Presentations | Styleguides

Learn more about this project at https://designim.com/work/