Packaging designers, thinkers & innovators

Packaging design that builds brands.

We’re an award winning, Sydney based, packaging design agency that believes the strongest brands are powered by great design.

At Depot we do much more than create ‘pretty’ packaging. We get brands noticed. We make choice simpler. We shape the way people interact, engage and experience products through innovative form and packaging design. Moreover, we convert casual browsers into coveted buyers, improving your bottom line while raising your brand awareness.

Since we started in 2002, we have been selecting projects that resonate with us as consumers to deliver effective food, beverage, skin care and lifestyle brands.

 
$10,000+
 
Undisclosed
 
2 - 9
 Founded
2002
Show all +
Newtown, Australia
headquarters
  • Flourmill Studios, 107/3 Gladstone Street
    Newtown, NSW 2042
    Australia

Portfolio

Nudus: Healthy Snacks Image

Nudus: Healthy Snacks

Branding/Packaging for startup business

What we did: Positioning/Copy writing/ Branding/ Packaging/ Photography-Art Direction/ Retouching/Production

Baré Alchemy Image

Baré Alchemy

Branding/Packaging fo Skin Care Range

WHAT WE DID

Branding  Illustrations  Packaging Design  Structural Design Print Management  Artwork  3D Renders

Talinga Park, Wine Branding and Packaging Image

Talinga Park, Wine Branding and Packaging

Branding/Packaging refresh

WHAT WE DID:
Brand Creation  Illustration  Packaging Design  Artwork  3D Renders

Hopapops, Branding and Packaging Design Image

Hopapops, Branding and Packaging Design

Popped water lily seeds are a much-loved snack in India, but the rest of the world had been slow to get on it – until Hopapops came along.

 

We chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.

 

The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography

lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. Subtle details make a big difference here too, such as parts of the ingredients peeking through, alluding to light seasoning rather than overpowering flavouring. The product is also nutritionally dense, another reason the entire face of the pack is filled with product, which gives a sense it’s satisfying and filling. 

Yum!

Recreation-Bondi Beach (Natural Fragrance) Image

Recreation-Bondi Beach (Natural Fragrance)

Branding/Packaging for startup business

What we did: Structural Design/ Branding/ Packaging/ Production

Wildheart, Branding and Packaging Design Image

Wildheart, Branding and Packaging Design

Brand/Packaging refresh

WHAT WE DID

Branding  Illustrations  Packaging Design  Print Management  Artwork  3D Renders

Nudus: Healthy Snacks Image

Nudus: Healthy Snacks

Branding/Packaging for startup business

What we did: Positioning/Copy writing/ Branding/ Packaging/ Photography-Art Direction/ Retouching/Production

Nudus: Healthy Snacks Image

Nudus: Healthy Snacks

Branding/Packaging for startup business

What we did: Positioning/Copy writing/ Branding/ Packaging/ Photography-Art Direction/ Retouching/Production

Nudus: Healthy Snacks Image

Nudus: Healthy Snacks

Branding/Packaging for startup business

What we did: Positioning/Copy writing/ Branding/ Packaging/ Photography-Art Direction/ Retouching/Production

Talinga Park, Wine Branding and Packaging Image

Talinga Park, Wine Branding and Packaging

Branding/Packaging refresh

WHAT WE DID:
Brand Creation  Illustration  Packaging Design  Artwork  3D Renders

Talinga Park, Wine branding and Packaging Image

Talinga Park, Wine branding and Packaging

Branding/Packaging refresh

WHAT WE DID:
Brand Creation  Illustration  Packaging Design  Artwork  3D Renders

Hopapops, Branding and Packaging Design Image

Hopapops, Branding and Packaging Design

Popped water lily seeds are a much-loved snack in India, but the rest of the world had been slow to get on it – until Hopapops came along.

 

We chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.

 

The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography

lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. Subtle details make a big difference here too, such as parts of the ingredients peeking through, alluding to light seasoning rather than overpowering flavouring. The product is also nutritionally dense, another reason the entire face of the pack is filled with product, which gives a sense it’s satisfying and filling. 

Yum!

Hopapops, Branding and Packaging Design Image

Hopapops, Branding and Packaging Design

Popped water lily seeds are a much-loved snack in India, but the rest of the world had been slow to get on it – until Hopapops came along.

 

We chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.

 

The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography

lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. Subtle details make a big difference here too, such as parts of the ingredients peeking through, alluding to light seasoning rather than overpowering flavouring. The product is also nutritionally dense, another reason the entire face of the pack is filled with product, which gives a sense it’s satisfying and filling. 

Yum!

Hopapops, Branding and Packaging Design Image

Hopapops, Branding and Packaging Design

Popped water lily seeds are a much-loved snack in India, but the rest of the world had been slow to get on it – until Hopapops came along.

 

We chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.

 

The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography

lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant. Subtle details make a big difference here too, such as parts of the ingredients peeking through, alluding to light seasoning rather than overpowering flavouring. The product is also nutritionally dense, another reason the entire face of the pack is filled with product, which gives a sense it’s satisfying and filling. 

Yum!

 

Baré Alchemy Image

Baré Alchemy

Branding/Packaging fo Skin Care Range

WHAT WE DID

Branding  Illustrations  Packaging Design  Structural Design Print Management  Artwork  3D Renders

Recreation-Bondi Beach (Natural Fragrance) Image

Recreation-Bondi Beach (Natural Fragrance)

Branding/Packaging for startup business

What we did: Structural Design/ Branding/ Packaging/ Production

Recreation-Bondi Beach ( Natural Fragrance) Image

Recreation-Bondi Beach ( Natural Fragrance)

Branding/Packaging for startup business

What we did: Structural Design/ Branding/ Packaging/ Production

Recreation-Bondi Beach (Natural Fragrance) Image

Recreation-Bondi Beach (Natural Fragrance)

Branding/Packaging for startup business

What we did: Structural Design/ Branding/ Packaging/ Production

Wildheart, Branding and Packaging Design Image

Wildheart, Branding and Packaging Design

Brand/Packaging refresh

WHAT WE DID

Branding  Illustrations  Packaging Design  Print Management  Artwork  3D Renders

Wildheart, Branding and Packaging Design Image

Wildheart, Branding and Packaging Design

Brand/Packaging refresh

WHAT WE DID

Branding  Illustrations  Packaging Design  Print Management  Artwork  3D Renders

Reviews

Sort by

Branding & Package Designs for Skincare Co

"They are talented and professional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

Depot Creative developed a brand identity including its look and feel for a skincare company. They created four designs for packaging and collateral for different mediums to reflect the brand vision.

The Reviewer
 
1-10 Employees
 
New York
Anoop Mohan
Founder, Baré Alchemy
 
Not verified
The Review
Feedback summary: 

Depot Creative delivered distinctive, award-winning designs that engage consumers effectively. The team’s communicative and engaged, which enables them to create designs that encompass project visions accurately. Industry experts, they are a capable and valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

BARÉ Alchemy is a Skin Health company that makes powerful serums from unique botanicals. As the founder, I steer our vision and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Depot Creative?

We hired Depot for all our branding and packaging design work. We asked Angela to design the entire look and feel of the brand including print and digital touch points.

What were your goals for this project?

We wanted a visual representation of our beliefs and vision for the brand.

SOLUTION

How did you select this vendor?

After much searching, Angela came recommended by our industrial designer. After meeting her once, we knew we had the right person for the job.

Describe the project in detail.

We needed designs for four product packages as well as branding and digital presentation that all had a common thread. We wanted a concept that conveyed beauty yet sophistication and science. Angela absolutely nailed it with floral radiographs incorporated into beautiful spacing and colors.

What was the team composition?

The core was Angela and myself. We then brought in industrial designers, printers etc at different stages of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our packaging design has won numerous global awards. The products continue to be iconic and are etched in the memories of all those who have set eyes on them.

How effective was the workflow between your team and theirs?

Communication has been excellent throughout. Angela is also blessed with deep EQ that absorbs the nuances of what you are looking to express visually and is able to capture it in her designs.

What did you find most impressive about this company?

They are talented and professional. She's a great person. Their quality of work is also impressive.

Are there any areas for improvement?

Just stay in business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It’s on the higher side of costs but at the end of the day you get what you pay for
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Packaging Rebrand for Organic Aromatherapy Products

"Their service and professionalism were 5 stars always."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2018 - Sept. 2019
Project summary: 

Depot Creative designed new packaging materials for an aromatherapy product manufacturer's rebrand venture. To elicit a more luxurious feel, they proposed a number of concepts before finalizing the designs.

The Reviewer
 
1-10 Employees
 
Edinburgh, Scotland
Emma Sinclair
Director, Wildheart Organics
 
Verified
The Review
Feedback summary: 

Initial responses from existing clients and stockists were enthusiastic, and the high-end image allowed the brand to increase its pricing. Depot Creative had a good grasp of the product's market sector. They were quick to address any client concerns and gave it their all throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Wildheart Organics manufactures aromatherapy products and as the owner my responsibilities including marketing and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Depot Creative?

For our new packaging and rebranding.

What were your goals for this project?

We wanted to elevate the brand with new luxury packaging. we required premier quality to compete with other brands in our sector

SOLUTION

How did you select this vendor?

Very impressed with the awards and portfolio

Describe the project in detail.

We received a number of design concepts at the start of the project - all of which were very impressive. We selected our favourite and then rolled out the concept to work throughout the range. We finalised the number of SKUs and then proceeded to the artwork stage.

Depot also recommended a printer and they managed the print liaison. We received samples on 2 occasions and proceeded to full print when we were entirely happy.

What was the team composition?

Most worked with Angela and occasionally other designers in the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Early days for the new packaging however it has been extremely well received by our current stockists and clients. It has enabled us to increase pricing and raise the positioning of our brand. We are very confident that it will allow us to get into large luxury retail stores.

How effective was the workflow between your team and theirs?

Workflow was excellent, we always receive a quick response. All small issues were solved very quickly and

What did you find most impressive about this company?

Angela and her team demonstrated a deep understanding of our market sector and 100% enthusiasm throughout the year long project. Their service and professionalism were 5 stars always.

Are there any areas for improvement?

very professional

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Superfood Snack Company

“They were very open and eager to find a workaround to challenges, and usually did.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2018 - Ongoing
Project summary: 

Depot Creative created a brand identity for a healthy snack company. After conducting market research, they designed packaging, social media ideas, marketing, and the website.

The Reviewer
 
1-10 Employees
 
Missouri, United States
Jeff Brinkhoff
CEO, Hopapops
 
Verified
The Review
Feedback summary: 

The brand appeals to customers, leading to impressive sales and positive feedback at trade shows. Creative Depot’s knowledge of international markets helped them formulate several creative ideas, resulting in a great end-product. The team is organized and timely, usually delivering by the deadline.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of Hopapops, which is a plant-based protein snack. It’s a superfood snack that falls into the plant-based snacking craze.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Depot Creative?

The healthy snack category is the most competitive and fastest-growing market. So, we needed to find. Way to catch the consumer’s eye in a sea of good-for-you snacking options.

SOLUTION

What was the scope of their involvement?

The extent of their work included developing the brand identity through our website, social media, brand packaging, and marketing.

At the beginning of the project, they did some work uncovering the personality of our founders and the people at the forefront of our business. They wanted to express our personality through our product. Doing their due diligence, they researched the category and the competition in the market.

Using that information, they put together five different directions. They delivered a variety of options to define our brand based on the product and the character our company wanted to project. We then fine-tuned to that and presented delivered additional suggestions and find that into the packaging. Once we narrowed down which one we wanted to follow, they tweaked it to really hone in on the attributes we want to convey. Then they prepared us to go to press and branded our website. Since then, they’ve provided ongoing maintenance.

What is the team composition?

I dealt directly with Angela (Founder & Creative Director, Depot Creative).

How did you come to work with them?  

Through the interview process, their knowledge base of our industry was extensive compared to others we talked to. Their estimates for the timeline were reasonable and communication was easy. Of course, cost was also a factor.

What is the status of this engagement?

We began working together in July 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our brand has gained a lot of positive feedback at trade shows from other marketing agencies. Also, the product is moving off the shelf quickly for an item that just entered the market.

How did Depot Creative perform from a project management standpoint?

Obviously, we’re really happy with them. Deadlines were usually met. When they weren’t it was due to an outside factor. The team notified us if there was a hiccup that was going to create a kink in the overall project or impact our launch date. They were very open and eager to find a workaround to challenges and usually did.

What did you find most impressive about them?

They are organized, professional, and diverse, which I think brings a lot to the table. In the US, an international component is a big advantage. Their team has in-depth knowledge about what is going on internationally, which is expensive to find on the fly, So, it has been a good partnership.

Are there any areas they could improve?

It’s always nice to have somebody work within the same our as us, but that’s not realistic when working with an international company. We can’t really expect that.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer