Denormalized Bureau

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Townie, a platform that helps residents and visitors discover the businesses, events, and people that make rural communities special.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Denormalized Bureau to accomplish for Townie?

I hired Denormalized Bureau to help create Townie’s brand and work through the UX/UI design for a new product. I needed a design partner who could think through how people would actually use it, from managing content in the admin tool to exploring the visitor-facing website. I wanted both sides to feel connected and be easy to use, with a brand that reflected the communities Townie serves.

SOLUTION

What was the scope of their involvement?

Denormalized Bureau worked on Townie’s branding and UX/UI design, delivering a brand kit and designs for both the admin tool and the visitor-facing website.
A big part of the work was thinking through how people would use the product, from managing content to finding local businesses, places, and events. The brand kit included a logo with several variations, web assets, typography with a customized font, a color palette, and guidelines for using everything. All designs were delivered in Figma.

What is the team composition?

We worked with 2–5 teammates from Denormalized Bureau.

How did you come to work with Denormalized Bureau?

We found Denormalized Bureau on LinkedIn. We chose them because their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We spent $10,000 to $49,999 with them.

What is the status of this engagement?

We worked together from January 2026–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their designs gave me what I needed to start building Townie, with files ready to work from as the developer.

How did Denormalized Bureau perform from a project management standpoint?

Overall, Denormalized Bureau managed the project well. As a startup, we were still figuring out some of the functionality, and they helped us work through that. We didn’t hit every date in the original timeline, but the scope evolved along the way. They kept communication open and brought in another designer to help move things along faster. We stayed in touch through video calls, email, and messaging apps.

What did you find most impressive about them?

They were so much fun to work with, easy to talk to, and professional throughout. Everything they handed over was complete and beautifully designed. I also really appreciated how thoroughly they explored the product’s requirements and tested ideas—the process itself was interesting to be part of.

Are there any areas they could improve?

They were great collaborators throughout. If there’s one thing we could have improved together, it would be spotting potential issues and inconsistencies a little earlier as the product took shape.

BACKGROUND

I am the Co-Founder & Product Owner of Estyl

Estyl is a conversational AI stylist that builds complete outfits from a multi-brand catalog and lets users shop them directly in the app.

OPPORTUNITY / CHALLENGE

• Give the AI a distinctive character instead of a generic AI visual, and build the experience around the user's need for confidence and validation when getting dressed.
• Give a functional but strategically undefined AI styling app a clear brand idea, with consistent visuals and tone across the interface and marketing materials.
• Balance fashion credibility with the clarity users expect from an AI product, so Estyl can compete with fashion brands on taste and with tech products on usability.

SOLUTION

Referral

• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

Denormalized took Estyl from a working but visually inconsistent product to a coherent brand, and then applied that brand to the app.

Key deliverables:

• Brand identity and visual guidelines: brand idea, tone of voice, colors and type, and rules to keep everything consistent
• Estyl's rabbit mascot: a distinctive character to represent the AI stylist, with usage guidelines
• App UI redesign and fixes, including outfit/content cards, the premium-features carousel, and paywall and usage-limit screens
• App Store screenshots and presentation materials
• Investor pitch deck in Figma Slides, with a motion video

RESULTS & FEEDBACK

• European Design Awards 2026, first place. The brand and product design they delivered earned Estyl international recognition, which became a strong credibility asset with investors and partners.
• Near-perfect onboarding: 95-100% of users completed onboarding, proof that the experience felt clear and inviting from the first screen.
• Instant engagement: more than half of new users started chatting with the AI stylist within their first 2 minutes. The character and interface made the AI feel approachable, not intimidating.
• Organic growth: the app grew entirely through word of mouth and organic channels, with zero paid acquisition.
• Investor impact: the pitch deck and motion video had a real "wow effect" at our accelerator pitch, and investors complimented the product directly.

The app launched organically to 2,400+ active users and later passed 12,000 total downloads across markets.

51.8% of users interact with the AI chat within two minutes of signing up, without tutorials or prompting. Onboarding completion reached 92–100% within a two-minute flow.

Virtual Try-On reached a 67% save rate and a 3.9/5 user rating. 1 in 5 styling queries now includes a personal photo, which signals user trust in the AI.

The project won a European Design Award in 2026.

Project management was smooth and very responsive. We worked mostly via messaging, Slack and video calls, with all work shared in Figma, so feedback loops were short and we always had visibility on progress.

They handled urgent requests impressively well: when we needed an investor pitch deck with a motion video on short notice, they delivered it in about two days without compromising on quality. As the collaboration grew, we set up dedicated weekly slots, which gave both sides a predictable rhythm and made planning even easier.

Sam personally oversaw quality throughout, even when his team handled execution, so the output always stayed consistent with the brand guidelines.

• Virtual Meeting
• Email or Messaging App

What sets Denormalized apart is that they think like partners, not vendors. They don't just make things look good: they question the brief, dig into why a product exists and who it's for, and only then design. Every visual decision comes with a reason behind it.

The craft is exceptional. The Estyl rabbit is a good example: it gave our AI a personality that users connected with immediately and that became central to the brand, something no stock visual could have done.

Above all, it's the people. Sam cares personally about every detail, even when his team is executing, and that care shows in everything they deliver. We've worked together for years, across Estyl and other projects, and they're still the first team I call when something needs to look and feel exceptional.

Nothing significant. Everything we needed was delivered with great quality and care, and any feedback was addressed quickly.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO of Genie Health, an AI-powered health guide that consolidates your health data across different sources, such as medical records, wearable data, connected devices, and family history, to provide personalized health insights and recommendations for our members to manage their well-being.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Denormalized Bureau?

We needed help building Genie's design system, including visual design, font, mascot, and logo.

SOLUTION

What was the scope of their involvement?

Denormalized Bureau helped us build Genie's design system. The team delivered guidelines, templates, a variety of use cases, and final implementations, such as Figma screens, emailers, and social media templates.

What is the team composition?

We worked with 2–5 teammates from Denormalized Bureau.

How did you come to work with Denormalized Bureau?

I came across some of the amazing work Denormalized Bureau did on Binance. Their design work on other projects we reviewed was fantastic.

What is the status of this engagement?

We worked with Denormalized Bureau from February to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As the output was visual design-focused and not necessarily UX-focused, the measurable outcome was the feedback from our users around the design, which was pretty positive. We tracked feedback from users on the new design versus the previous design, and the feedback was positive for more than 60% of users.

How did Denormalized Bureau perform from a project management standpoint?

Denormalized Bureau delivered on time. We communicated with Denormalized Bureau through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Denormalized Bureau's rigor, detailing, finesse in design, and timely deliverables were impressive.

Are there any areas they could improve?

I didn't think there was anything they could improve on. Denormalized Bureau did exactly what we needed in a timely manner.

BACKGROUND

Please describe your company and position.

I am the business owner of FOP Alatortseva-Holub

Describe what your company does in a single sentence.

An information business that provides personal consultations and training in financial thinking.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fourdesign to accomplish?

• Development and creation of a website for my brand, followed by projects. Overall, the company has implemented three websites. One of them is the main site and two are derivative, for projects.

SOLUTION

How did you find Fourdesign?

Referral

Why did you select Fourdesign over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• I liked the combination of three factors: speed of work + team and its values + price

How many teammates from Fourdesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• I provided my wishes and materials for the designer to work with.
• After the designer proposed options, we made corrections and adjustments.
• Then, after final approval, the web developer created the website.
• When I saw the site live, I realized I wanted to make changes. The studio did everything.
• After a few months of the website's operation, my services expanded. I contacted the studio again, and they updated the website for me.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Dozens of positive feedbacks from colleagues and their requests for the studio's contact information to develop their own sites.
• Clarity for clients and orders.
• The websites now work and bring me new clients for products that are in constant sale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was great, I am absolutely satisfied with the management and the result of the work. The website was ready on time, and corrections were made quickly.

What was your primary form of communication with Fourdesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with the speed of their work and their sincere desire to help make the site beautiful and effective. Tips along the way and suggestions for the best site performance. The ability to communicate and convey professional terms in simple words. Currently, I really like that the team continues to administer the sites, making corrections and additions. This greatly facilitates the work.

Are there any areas for improvement or something Fourdesign could have done differently?

I started working with the team in July 2023 and continue to collaborate to this day. Fortunately, during this time, everything has been so perfect in communication and quality of work that after the first site, two more were developed. And I hope we will continue to work together.

BACKGROUND

Please describe your company and position.

 I am the Crypto Ecosystem Website of a financial services company 

Describe what your company does in a single sentence.

Web3 software development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fourdesign to accomplish?

• Landing website design
• Website development
• Show the ecosystem beautifully and clearly

SOLUTION

How did you find Fourdesign?

Referral

Why did you select Fourdesign over others?

• Great culture fit
• Good value for cost

How many teammates from Fourdesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with a series of consultations to understand our company's vision and goals. From these meetings, a detailed project plan was developed, outlining the timeline and key milestones.

The initial phase involved designing wireframes and mockups to create a visually appealing and user-friendly interface that aligns with our brand identity. The design was responsive, ensuring it worked well on desktops, tablets, and mobile devices.

Once the design was approved, the development phase began in Webflow. The website was built with interactive elements and custom features tailored to our specific needs. A content management system (CMS) was integrated into Webflow, allowing us to easily update and manage content. Training and documentation were provided to ensure we could use the CMS effectively.

The website was optimized for search engines to improve visibility, with efforts focused on on-page SEO, meta tags, and keyword integration. Performance optimization ensured the site loaded quickly and performed well on all devices.

Before the launch, thorough testing was conducted to identify and fix any bugs, and to ensure compatibility across major web browsers. The launch was coordinated smoothly, transitioning the site from development to live without issues.

Post-launch, ongoing support and maintenance were provided to address any issues and implement necessary updates.

In summary, the key deliverables included a detailed project plan, design mockups, a fully functional and responsive website built in Webflow, an integrated CMS with training, an SEO-optimized website, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved several measurable outcomes demonstrating its success. Website traffic significantly increased, and user engagement improved, with users spending more time on the site. Conversion rates saw a notable rise, leading to more leads and sales. The responsive design enhanced mobile usability, attracting more mobile visitors. SEO efforts resulted in higher search engine rankings and increased organic traffic. Additionally, the bounce rate decreased, and the website loading times improved, providing a better user experience. Positive feedback from users and stakeholders highlighted the enhanced design and usability.

Platform awareness increased

Informationally supported listing of the main token on different crypto-platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly effective and well-organized. They maintained clear communication throughout the project, keeping us informed at every stage. All items were delivered on time, adhering to the agreed-upon timeline and milestones. They were responsive to our needs, promptly addressing any concerns or changes we requested. Their proactive approach and attention to detail ensured the project ran smoothly and met our expectations.

What was your primary form of communication with Fourdesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was their ability to combine creativity with technical expertise seamlessly. Their designs were not only visually stunning but also highly functional and user-friendly. Additionally, their proactive communication and responsiveness set them apart, as they consistently addressed our needs and incorporated feedback promptly. The integration of a robust content management system and their thorough training ensured we could easily manage the website post-launch. Overall, their innovative approach and commitment to excellence made them a standout partner.

Are there any areas for improvement or something Fourdesign could have done differently?

We dont see areas for improvement

BACKGROUND

Please describe your company and position.

I am the Crypto Ecosystem Website of Anonymous

Describe what your company does in a single sentence.

Modern DeFi products development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fourdesign to accomplish?

• Design landing website

SOLUTION

How did you find Fourdesign?

• Online Search
• Referral

Why did you select Fourdesign over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fourdesign were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website design.
• Webflow development.

The requirements of brand book were met perfectly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Informationally supported listing of the main token on different crypto-platforms
• Successfully presented product to target audience.
• Platform awareness increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Everything was delivered on time.
• Perfect communication and management. 

What was your primary form of communication with Fourdesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• High visual skills.
• High attention to client needs. 

Are there any areas for improvement or something Fourdesign could have done differently?

I don't see areas for improvement