Denormalized is a strategy-driven digital design bureau
We build brand and product foundations that are deliberately constructed to adapt, scale, and last. Every design decision is backed by logic. Every system is made to evolve.
Our team combines UX research, product architecture, interface design, and brand thinking into one parallel workflow. This allows us to solve high-stakes digital challenges quickly and systematically while maintaining consistency across product, brand, and communication.
What we do
UX Strategy & Information Architecture User flows, product structure, behavior analysis, jobs-to-be-done, and research-based decision making.
Product UI/UX Design Mobile apps, web platforms, dashboards, multi-role systems, and complex workflows.
Design Systems & Scalability Component libraries, documentation, tokens, and cross-platform consistency.
Brand-Aligned Digital Identity Visual identity systems that adapt seamlessly into product interfaces and marketing touchpoints.
Websites & Webflow Development Strategy, UX, UI, and fully developed marketing sites.
Prototyping & Testing Interactive prototypes for validation, stakeholder alignment, and investment decks. I
Industries we’ve worked in
Fintech / Insurtech / Banking (Assurant — supporting Visa Europe and top U.S. financial institutions)
Clients work with us because they want a small, senior team that thinks critically, questions assumptions, and builds products that users trust — not just admire visually.
"I was impressed with the speed of their work and their sincere desire to help make the site beautiful and effective."
Jul 8, 2024
Owner, FOP Alatortseva-Holub
Natalia Alatortseva-Golub
Education
Kyiv, Ukraine
1-10 Employees
Online Review
Fourdesign designed and developed three websites for an education company. Their work also involved handling site updates for the client.
Fourdesign delivered websites that received positive feedback from colleagues and customers and boosted the client's sales. The team managed their tasks well, delivered on time, and implemented feedback quickly. Their dedication to client satisfaction and reliable post-launch support stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the business owner of FOP Alatortseva-Holub
Describe what your company does in a single sentence.
An information business that provides personal consultations and training in financial thinking.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Fourdesign to accomplish?
Development and creation of a website for my brand, followed by projects. Overall, the company has implemented three websites. One of them is the main site and two are derivative, for projects.
SOLUTION
How did you find Fourdesign?
Referral
Why did you select Fourdesign over others?
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
I liked the combination of three factors: speed of work + team and its values + price
How many teammates from Fourdesign were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
I provided my wishes and materials for the designer to work with.
After the designer proposed options, we made corrections and adjustments.
Then, after final approval, the web developer created the website.
When I saw the site live, I realized I wanted to make changes. The studio did everything.
After a few months of the website's operation, my services expanded. I contacted the studio again, and they updated the website for me.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Dozens of positive feedbacks from colleagues and their requests for the studio's contact information to develop their own sites.
Clarity for clients and orders.
The websites now work and bring me new clients for products that are in constant sale.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was great, I am absolutely satisfied with the management and the result of the work. The website was ready on time, and corrections were made quickly.
What was your primary form of communication with Fourdesign?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed with the speed of their work and their sincere desire to help make the site beautiful and effective. Tips along the way and suggestions for the best site performance. The ability to communicate and convey professional terms in simple words. Currently, I really like that the team continues to administer the sites, making corrections and additions. This greatly facilitates the work.
Are there any areas for improvement or something Fourdesign could have done differently?
I started working with the team in July 2023 and continue to collaborate to this day. Fortunately, during this time, everything has been so perfect in communication and quality of work that after the first site, two more were developed. And I hope we will continue to work together.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Graphic & Web Design Services for Web3 Software Development Firm
Graphic DesignWeb DesignWeb Development
Less than $10,000
Sep. - Oct. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their innovative approach and commitment to excellence made them a standout partner."
May 14, 2024
Crypto Ecosystem Website, Web3 Software Development Firm
Anonymous
Financial services
Dubai, United Arab Emirates
11-50 Employees
Online Review
Fourdesign developed a website for a web3 software development firm. The team built the site in Webflow with interactive elements and custom features tailored to the client's needs.
Fourdesign’s efforts increased site traffic, user engagement, and conversion rates. The responsive design enhanced mobile usability, attracting more mobile visitors. SEO efforts also improved search engine rankings and organic traffic. Overall, the team was responsive and proactive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Crypto Ecosystem Website of a financial services company
Describe what your company does in a single sentence.
Web3 software development
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Fourdesign to accomplish?
Landing website design
Website development
Show the ecosystem beautifully and clearly
SOLUTION
How did you find Fourdesign?
Referral
Why did you select Fourdesign over others?
Great culture fit
Good value for cost
How many teammates from Fourdesign were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project began with a series of consultations to understand our company's vision and goals. From these meetings, a detailed project plan was developed, outlining the timeline and key milestones.
The initial phase involved designing wireframes and mockups to create a visually appealing and user-friendly interface that aligns with our brand identity. The design was responsive, ensuring it worked well on desktops, tablets, and mobile devices.
Once the design was approved, the development phase began in Webflow. The website was built with interactive elements and custom features tailored to our specific needs. A content management system (CMS) was integrated into Webflow, allowing us to easily update and manage content. Training and documentation were provided to ensure we could use the CMS effectively.
The website was optimized for search engines to improve visibility, with efforts focused on on-page SEO, meta tags, and keyword integration. Performance optimization ensured the site loaded quickly and performed well on all devices.
Before the launch, thorough testing was conducted to identify and fix any bugs, and to ensure compatibility across major web browsers. The launch was coordinated smoothly, transitioning the site from development to live without issues.
Post-launch, ongoing support and maintenance were provided to address any issues and implement necessary updates.
In summary, the key deliverables included a detailed project plan, design mockups, a fully functional and responsive website built in Webflow, an integrated CMS with training, an SEO-optimized website, and post-launch support.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project achieved several measurable outcomes demonstrating its success. Website traffic significantly increased, and user engagement improved, with users spending more time on the site. Conversion rates saw a notable rise, leading to more leads and sales. The responsive design enhanced mobile usability, attracting more mobile visitors. SEO efforts resulted in higher search engine rankings and increased organic traffic. Additionally, the bounce rate decreased, and the website loading times improved, providing a better user experience. Positive feedback from users and stakeholders highlighted the enhanced design and usability.
Platform awareness increased
Informationally supported listing of the main token on different crypto-platforms
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Their project management was highly effective and well-organized. They maintained clear communication throughout the project, keeping us informed at every stage. All items were delivered on time, adhering to the agreed-upon timeline and milestones. They were responsive to our needs, promptly addressing any concerns or changes we requested. Their proactive approach and attention to detail ensured the project ran smoothly and met our expectations.
What was your primary form of communication with Fourdesign?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed us most about this company was their ability to combine creativity with technical expertise seamlessly. Their designs were not only visually stunning but also highly functional and user-friendly. Additionally, their proactive communication and responsiveness set them apart, as they consistently addressed our needs and incorporated feedback promptly. The integration of a robust content management system and their thorough training ensured we could easily manage the website post-launch. Overall, their innovative approach and commitment to excellence made them a standout partner.
Are there any areas for improvement or something Fourdesign could have done differently?
We dont see areas for improvement
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Design & Dev for DeFi Product Development Company
Graphic DesignWeb DesignWeb Development
Confidential
Sep. - Oct. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Everything was delivered on time."
May 14, 2024
Crypto Ecosystem Website
Anonymous
Financial services
Dubai, United Arab Emirates
11-50 Employees
Online Review
Fourdesign designed and built a website for a DeFi product development company. The team used Webflow to develop the site.
Fourdesign met the client's brand book requirements and delivered a website with a data-backed token listing, ultimately increasing platform awareness. The team delivered work on time and offered perfect communication. Moreover, their visual skills and attention to the client's needs stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Crypto Ecosystem Website of Anonymous
Describe what your company does in a single sentence.
Modern DeFi products development.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Fourdesign to accomplish?
Design landing website
SOLUTION
How did you find Fourdesign?
Online Search
Referral
Why did you select Fourdesign over others?
Good value for cost
Referred to me
Company values aligned
How many teammates from Fourdesign were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Website design.
Webflow development.
The requirements of brand book were met perfectly.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Informationally supported listing of the main token on different crypto-platforms
Successfully presented product to target audience.
Platform awareness increased
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered on time.
Perfect communication and management.
What was your primary form of communication with Fourdesign?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
High visual skills.
High attention to client needs.
Are there any areas for improvement or something Fourdesign could have done differently?
I don't see areas for improvement
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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3 Reviews
Our Story
Our positioning
We are Private investigator We treat every project as a case. For us every detail from brief is a lead. We ask questions, analyse patterns, dig into user behavior, market forces, and product characteristics
Brand Attributes Attentiveness • We work with context, not in a vacuum. • We investigate what others overlook. • We examine details to understand the full picture. Reasoned Thinking • Every decision is grounded in logic, not intuition alone. • We articulate where ideas co
Meet the Team
Sam Tipikin 🇺🇦Digital Design Director
He designs and leads end-to-end digital experiences for companies operating in demanding, high-stakes environments. His work spans UX strategy, product architecture, research, interface design, and multi-platform systems for applications, platforms,
What Sets Us Apart
Strategy Before Design
We don’t start with screens — we start with understanding. Every project begins with investigation, mapping dependencies, and clarifying how the product actually works. This eliminates guesswork and ensures that every interface decision supports business logic, user behavior, and long-term scalabili
Senior Talent Only
Your project is handled directly by senior designers and strategists with experience in finance, insurance, HVAC, FMCG, and SaaS. No interns, no outsourcing, no hand-offs. This guarantees precision, faster problem-solving, and a predictable, high-quality outcome.
Clarity in Complex Systems
We excel in products with multiple roles, intricate workflows, and heavy operational load. Whether it’s dashboards, enterprise tools, or multi-layered mobile apps, our work turns complexity into clarity — so users can act faster, make fewer errors, and trust the system they use.
Contact Denormalized Bureau
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