Technology Solutions for Customer-centric Growth
Drive revenue, value, and a superior experience for your customers and employees by solving for the gaps in the processes and technology between your Sales, Marketing, and Customer Service teams.
RevOps (Revenue Operations) is another way to say it.
Your Go-to-Market Strategy and Lifetime Value of your customers can only be optimized and maximized if your three customer-facing teams and the technology they use (website, CRM, marketing automation, and other SalesTech and MarTech) is aligned.
We help businesses do that.
PURIS, Milk Specialties Group, Poquet Auto, Summit Orthopedics, Lifesprk, Sunspace Twin Cities, Voyage Healthcare, Coordinated Business Systems, Short Elliott Hendrickson, Beta.MN, TransWorld MN,
Poquet Auto needed to find a way to effectively maintain strong brand engagement with their audience throughout the buying process — even when buyers weren’t actively in the market for a new car.
Put simply, the results were outstanding. After implementing a Facebook social media strategy, Poquet Auto experienced a 300% growth in website traffic referrals from Facebook. They also experienced a 276% increase in Facebook engaged users. And, their Facebook organic reach increased by 29%.
Activ8 is a consultancy that helps teams, families, and individuals reach their full potential. They wanted to expand within a growing market: to help family wealth advisors foster personal well-being and long-term financial stability of multi-generational families.
Activ8’s existing site wasn’t meeting their needs, so they came to Denamico looking for a site that resonated with wealth advisors, was easier to navigate, and provided helpful information about their services. Activ8 also needed a site that was easy to update by individuals on their team.
Our team started by auditing their existing content and restructuring their website around their core services. Then, with their target personas as the focus, we structured the content to make finding the desired resources as easy and intuitive as possible.
Activ8’s website is not only beautiful, it’s functional. Its sleek, modern, easy-to-use interface delivers valuable content to Activ8’s target personas in as few clicks as possible. The client is very happy with the website’s design and ability to scale as they do.
Denamico built Activ8’s website in less than 6 weeks. By using the HubSpot platform to build the website, Activ8’s team is now set up to easily make copy and imagery changes as they see fit moving forward.
After 60 years of providing high quality care to the Twin Cities, North Clinic rebranded to Voyage Healthcare and relocated one of their four clinics, all within a span of two months.
A big step forward for your business can be a great time to make seismic changes in your advertising strategy. With two major shifts happening at the same time, Voyage needed to quickly and efficiently update their pay-per-click advertising campaigns.
As an established marketing partner in the digital space, Denamico was a perfect fit for the task at hand. The project focused on meeting both short- and long-term needs: invigorating basic awareness, promoting the new location, and increasing the awareness of the rebrand.
In order to meet the established objectives, Denamico built three new campaigns including keyword research, keyword curation, ad text, and audience targeting :
- A fresh general awareness campaign
- A campaign highlighting the new clinic location
- A campaign focused on “North Clinic” keywords to build awareness of new "Voyage Healthcare" branding.
The Denamico team had the opportunity to build new campaigns from scratch, so we took the opportunity to rethink the existing keyword strategy. In our new approach, we used an extensive long-tail keyword list to drive more and more qualified traffic at a lower cost-per-click.
Not only did the new campaigns achieve the established goals, but they also generated more traffic and leads at a lower cost than previous campaigns.
In the first full month of activity:
- Increased clicks from an average of 269 clicks/month since April 2018 to 1084 clicks in June 2019 (a 4x increase in clicks).
- Increased impressions from 6k/month since April 2018 to 34k impressions in June 2019 (5.6x impressions).
- Cut costs from $4.49 avg CPC (all campaigns, April 2018-May 2019) down to $1.43 avg CPC (General campaign, June 2019)
- Phone calls from ads increased from an average of 8.3 phone calls per month (May 2018 - May 2019) to 81 calls in the month of June 2019, an increase of 10x.
PURIS is a rapidly-growing company that needed new tools to improve processes, drive accountability, and increase efficiency across their organization. Disparate systems required manual processes to support, resulting in time-consuming administrative tasks, tedious manual data entry, limited visibility, and inconsistent follow-through.
Through an in-depth exploration phase, Denamico was able to create process maps that informed technical strategy and standard operating procedures across PURIS’ customer journey. We focused on increasing efficiencies, leveraging automation, and restoring accountability through the implementation of a custom instance of HubSpot.
By leveraging HubSpot as a marketing and sales-accessible database, PURIS was able to not only support the needs of their customers, but also to inject automated marketing and sales touch points. This allowed them to increase follow up, improve consistent communication with customers, and streamline processes for efficiency.
Through a custom HubSpot implementation, PURIS achieved:
- Much greater visibility into their sales pipeline and activity
- 500% increase in lead conversions
- Automation of their sample request process which increased efficiency and visibility both internally and externally
- Rich data insights they could use to inform business decisions
- Increased market demand for PURIS products, innovation, and distribution