What was the scope of their involvement?
They conducted and filmed interviews with multiple participants in the Leadership Institute’s pilot program. For the Patient Champions program, we travel together to the subject’s home in order to tell their story. The goal of the video is to educate the larger public about pathology and to empower patients and caregivers. It’s an ongoing project; we’ve done about 8 shoots over the last year and a half. They record me interviewing the Champion and then do all the editing and post-production.
They've created some other products for us as well. When one of our Champions passed away, they created a beautiful legacy video for her that was shown at all our meetings. The Leadership Institute is an online webinar-based program. We’d produced the webinars in-house for the pilot, but I asked them for help in creating a higher quality project when we launched the program. I created the PowerPoint and then Demo Duck recorded the voiceover and produced the final product.
When we started the Champions project, I'd never conducted an interviewed before. Demo Duck was really helpful in looking over the questions. They've also recommended some trainings on how to conduct more effective interviews. They’ll take notes while I conduct interviews, which gives me confidence that they’re there as a backup. They're really part of the overall process and not just the video production.
What is the team composition?
I work with three members of their team.
How did you come to work with Demo Duck?
ASCP worked with Demo Duck before so I was familiar with their work and thought it was excellent. I also liked that they’re based in Chicago.
What is the status of this engagement?
We started working together in January 2017. We have projects planned through June 2018 and we’re always looking for new ways to use them.