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Video for Any Mission

5.0
5 reviews

At Demo Duck, we believe video has the power to humanize your brand, educate your customers, promote your products, and so much more. It’s not just about having one good explainer video on your homepage. Video, like any marketing effort, is an ongoing strategy.

We create video for any business mission.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Chicago, IL
headquarters
  • 1700 West Hubbard Street, Suite 2E
    Chicago, IL 60622
    United States
    312.487.1414

Portfolio

Key clients: 

Northwestern Mutual,

Geico,

Crohn's and Colitis Foundation,

Netflix,

Blue Cross and Blue Shield

Surge

Surge is a real-time analytics based platform for premium publishers. Not only does it allow publishers to see the true, unaggregated value of each visitor, it also provides the tools to adjust ad campaign strategies, content layout, and more, all in one accessible location.

Check out more of our work at: demoduck.com

Demo Duck: Video For Any Mission

The Demo Duck team decided to create a new homepage video to better display our love for what we do and the different ways businesses can harness the power of video. Visit us at demoduck.com and let's discover what we can create together.

Crohn’s & Colitis Foundation: Pediatrics

Growing up with IDB can be tough, but with CCFA's video guide, they make a sensitive topic easier to talk about.

Check out more of our work at: demoduck.com

PhoneSoap

Check out more of our work at: demoduck.com

SportsCastr

Check out more of our work at: demoduck.com

IBM + Watson

Being in the business of video streaming, means you want to keep your customers watching…
While trying to keep watch on your customers…
And also giving them the wherewithal to watch whatever way they want…
Wherever and on whichever device.
With IBM Cloud Video as a partner, you’ll get a smarter video streaming solution that sets you up for multi-screen success…
And a brain for business with insights and analytics into viewer habits.

Reviews

5.0
5 reviews
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Video Production Services for Cybersecurity Startup

“Demo Duck’s structured methodology is one of their core advantages.”

 

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - Mar. 2018
Project summary: 

Demo Duck produced a two-minute informational video that describes a startup’s cybersecurity technology. It features the specific code, how the product works, and an overview of the company’s services.

The Reviewer
 
11-50 Employees
 
Tel Aviv, Israel
Michael Calev
Director of Strategy, Perception Point
 
Verified
The Review
Feedback summary: 

Demo Duck delivered a high-caliber introductory video that accurately conveys the intended messaging. A useful asset for the sales team to leverage, it’s currently featured on a landing page and has sparked notable user engagement. The team excels at organization and manages projects smoothly.

BACKGROUND

Introduce your business and what you do there.

I'm the senior strategist at Perception Point, an Israeli cybersecurity startup. Our services focus on collaboration security, which means securing any content for enterprises in collaboration channels like email, shared drives, and social networks. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demo Duck?

The greatest challenge in our specific vertical is finding an effective brand name. Some argue that people buy cybersecurity services as a fear-based action. When customers purchase insurance, they look for a brand name that sounds like it could protect them against a cyberattack. 

Rather than using scare tactics, we wanted smooth and light messaging to convey how we support our clients' business needs through technology. We worked with Demo Duck to find a unique way to explain our company's mission and services.

SOLUTION

What was the scope of their involvement?

Demo Duck is the first video company we’ve engaged with on this type of project. Our primary requirement was that the video should be informative and include detailed explanations about what our company does. It was important to highlight the fact that we use both hardware and software. We wanted the two-minute video to display the actual code and show how we use our technology to x-ray items.

From a visual perspective, we wanted to the video to have an attractive have a high-end, premium appearance. Rather than boring viewers, we requested that Demo Duck make it illustrative and trendy. Lastly, we focused on making it an impactful and compelling viewing experience. 

What is the team composition? 

In total, we worked with around 5–6 people. The sales representative first called us to lay out Demo Duck’s offer and pricing. After that, we had a test call with the team lead, Cody (Junior Producer, Demo Duck). As our main point of contact, he was responsible for sending us transcripts, animation, and everything else that related to the video. I know that he worked with additional resources like an animator and voice artist. 

How did you come to work with Demo Duck?

I had to follow a few specific guidelines when hiring a vendor. We wanted to find a US-based company that worked well with high-tech startups and was knowledgeable about current trends and best practice in the US market. I searched online and sought references from my friends. 

After gathering offers, I narrowed them down to three options. Out of all the companies we considered, we liked Demo Duck the most. They seemed very professional during our first discussion and had worked with impressive clients like Dropbox and IBM. They had a positive attitude and could undoubtedly contribute to our brand name and messaging strategy. Even though they weren't the cheapest offer, they fit our budget. We were willing to pay a premium for their high-quality services. 

How much have you invested with them?

We spent around $20,000 The initial offer was approximately $17,000, but we requested additional edits that increased the project size. 

What is the status of this engagement?

We worked together from January–March 2018. The process took around three months. The last portion was only delayed because of internal challenges that were unrelated to Demo Duck’s work. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don't have any quantitative data to share yet since we’re still a startup and only started tracking metrics November first. From a qualitative standpoint, we're very happy with Demo Duck's work. 

We featured their video on our landing page, and many users have left comments so far. Our sales team is using it as a two-minute introduction to showcase our company. We're pleased by the final product’s utility and efficacy. It makes us look like a much larger company than we are yet. 

How did Demo Duck perform from a project management standpoint?

We really liked the team’s iterative and effective project management style. We used Zoom to communicate along with other tools. By explaining our status and upcoming action items for the next few days, Demo Duck managed the timeline very effectively. 

Cody was a great point of contact for us. He kept us on time and abreast of every update. He always notified us and found someone to cover when he had to leave for another client's shooting day. 

What did you find most impressive about them?

The team has a distinctly unique style, which we really appreciate. They used a highly detailed method to address every stage of the project. After completing each action item, they sent us a thorough summary. Demo Duck’s structured methodology is one of their core advantages.

Are there any areas they could improve?

At times, we struggled to meet timelines internally and had to postpone the process. For clients like us who are starting their first video project, the team should provide more guidance in the beginning. They should make clients aware of the typical benchmarks and tactics other companies use.

Do you have any advice for potential customers?

Future clients should request at least five videos to compare. Doing so helped us a lot. It's not enough to compare one or two examples against each other. Secondly, have a very strict budget because it's easy to overspend on videos. 

5.0
Overall Score If I ever have the option, I will work with them again.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The delay was partially our fault, but they could have guided us more in the beginning.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have actually already referred them.

Video Production for Car Donation Program

“Their high-quality videos are highly informative and captivating to watch.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2013 - Ongoing
Project summary: 

Demo Duck produces multiple animated videos for online platforms, including YouTube, Facebook, and Vimeo. Their team leads the creative process for the 15-second videos. 

The Reviewer
 
1-10 Employees
 
Minnetonka, Minnesota
Liza Heiligman
Marketing Director, Wheels for Wishes
 
Verified
The Review
Feedback summary: 

Demo Duck’s animations are educational, but they never sacrifice the brand’s fun, youthful essence. Their effective and enchanting videos are a direct result of their commitment to using their artistry to accomplish business goals. Beyond their creative talents, they are delightful to work with.

BACKGROUND

Introduce your business and what you do there.

Wheels for Wishes is a car donation program that raises funds to benefit the Make-A-Wish foundation. As the marketing director, I oversee all of the nonprofit’s promotional efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demo Duck?

We receive a lot of questions about the logistics of car donations, so we wanted to make a video to explain the unique fundraising method.

SOLUTION

What was the scope of their involvement?

We initially commissioned Demo Duck to create an instructional animated video for our homepage. Since then, they’ve produced between 10—15 videos for various platforms, including YouTube and Vimeo. Most recently, they’ve made a series of 15-second videos that we use to target new donors via Facebook Ads. We only tell them the general purpose of the video, and they drive the entire creative process.

How did you come to work with Demo Duck?

We reached out to them after hearing a glowing recommendation from a trusted developer in our network. Their proximity to our office was a great factor in our hiring decision.

How much have you invested with them?

We’ve spent between $25,000--$50,000 for their animated videos over the past five years.

What is the status of this engagement?

Demo Duck has produced videos for us since May 2013. The completed the most recent series in April 2018, and they’re currently in the process of creating more videos.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We never used their videos for pure marketing purposes until recently, so it’s too early to gauge success concerning lead generation. However, we are thoroughly pleased with all of the work that they have done for us so far. Their first animation is still featured on our website, which is a testament to their high-quality production capabilities. They seamlessly incorporate our kid-friendly branding in all of their work.

How did Demo Duck perform from a project management standpoint?

The level of transparency that they maintain with their customers is unmatched. They provide a detailed timeline at the beginning of each project, and they tend to stay true to the suggested time frame. During the rare occasions when their team missed a deadline, they were proactive in informing us about potential delays. Overall, they’re one of the most pleasant companies to work with.

What did you find most impressive about them?

Their high-quality videos are highly informative and captivating to watch. The cute animations and quirky scripts perfectly match our kid-centric brand.

Are there any areas they could improve?

Although they’re transparent about their lengthy production process, it would be nice if we didn’t have to wait several months to see the results.

Do you have any advice for potential customers?

We made a few changes to our first video, which added more time to the exhaustive video production process. Make sure everything you want to include is listed in the scope of work to avoid additional time and charges.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Explainer Video Production for Live Streaming Company

“They were aligned with our vision every step of the way and pleasant to work with.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Feb. 2018
Project summary: 

Demo Duck created two animated explainer videos, based on provided scripts and mood boards.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Francesca Nuñez
Head of Content Strategy and Development, Mobcrush
 
Verified
The Review
Feedback summary: 

The entire company is thrilled by the final product Demo Duck provided, which continues to receive positive feedback from viewers and the press. Their team was clear, efficient, and proactive throughout the engagement. Both their approach and final product exceeded expectations.

BACKGROUND

Introduce your business and what you do there.

I'm the head of content development and programming at Mobcrush, a live streaming platform that allows users to stream games from their phone to a variety of platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demo Duck?

I was looking for a vendor that could create two 30-second explainer videos about our product. We were about to rollout new options that allowed users to stream to multiple platforms, so we wanted to take the opportunity as we pushed the new service out to the press to provide videos that could add color to articles.

SOLUTION

What was the scope of their involvement?

I provided Demo Duck with scripts and a mood board and they created two animated videos.

What is the team composition?

I worked with an account manager and an animator. There were also two other creatives on the emails as their team helped me adjust the script.

How did you come to work with Demo Duck?

I was searching for vendors with experience creating explainer videos. Demo Duck stood out, because their videos were fun and not as dull or dry as other examples I'd found.

How much have you invested with them?

We spent in the range of $10,000–$50,000.

What is the status of this engagement?

We started working together in November 2017 and completed the project by February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video was just released, so we don't have many metrics to report. However, the whole company has been thrilled by the final product. It was really exciting to the entire team to see their work come to life, described in a fun and easy way to understand. On YouTube, we've received many positive comments and several of the journalists that we worked with included it in their articles. Even Demo Duck's own animator posted the video on her Instagram, so it was great to see their team take pride in it as well.

How did Demo Duck perform from a project management standpoint?

They performed incredibly well. I was unfamiliar with the animation process, but their team did a great job of being clear on deadlines and processes. Their emails were very organized and broke down different topics, next steps, deadlines, etc. They preemptively answered most of my questions by mapping everything out in that way. It felt like we were all on the same team.

What did you find most impressive about them?

Demo Duck perfectly grasped the tone and attitude we were looking for. They were very intuitive; it was like they read my mind.

Are there any areas they could improve?

No. They were aligned with our vision every step of the way and pleasant to work with. I hope to work with them again.

5.0
Overall Score It was a very pleasant experience overall.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They hit our goal deadline without any issues.
  • 5.0 Cost
    Value / within estimates
    They were very flexible and able to creatively solve some of our budgeting challenges.
  • 5.0 Quality
    Service & deliverables
    I'm incredibly happy with all the deliverables.
  • 5.0 NPS
    Willing to refer
    They delivered on everything they said they would. I think anyone would be happy with their work.

Animated Video Production for Sports Video Platform

“They couldn't have made the process easier.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2017
Project summary: 

Demo Duck created an animated video to demo the main message of the company, collaborating on the overall messaging and script before going into production.

The Reviewer
 
1-10 Employees
 
New York City, New York
Nich Schupak
VP of Community, SportsCastr
 
Verified
The Review
Feedback summary: 

The video Demo Duck created has been well received. They were successful in honing in on messaging and creating an engaging final product. Organized and responsive, collaborating with them was seamless. They never missed a deadline and were proactive in communicating.

BACKGROUND

Introduce your business and what you do there.

I'm vice president of community and marketing functions at SportsCastr, a live video streaming social platform for sports and sports commentary.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demo Duck?

We needed to create a video to deliver the message of what SportsCastr is and why people should try it.

SOLUTION

What was the scope of their involvement?

Initially, we worked with their team to condense our message down into a series of descriptive paragraphs and sentences about who we were and what we wanted to achieve. Then we collaborated with them on the script, and their team created the final animated video.

What is the team composition?

I worked with about five people in total, including a project manger and others on the creative team.

How did you come to work with Demo Duck?

Our CEO had heard of Demo Duck and came across several other agencies that had worked with them. We sent a few video production companies introductory proposals and, by their responses, it was clear to us that Demo Duck was the best option.

How much have you invested with them?

The video cost $10,000–$12,000.

What is the status of this engagement?

We started working with them around August 2017 and finished the video that October.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our product is still in beta, so we haven't been marketing the video yet. However, anyone who's seen the video thus far has expressed an immediate interest in our product.

How did Demo Duck perform from a project management standpoint?

They couldn't have made the process easier. They were very professional and clear from the beginning on how the process would go and never missed any deadlines. They took a hands-on approach and displayed a high level of communication between their various teams.

They were not only very attentive to our needs, helping us hone in on our message, but were also concise; no energy or time felt wasted.

What did you find most impressive about them?

They were very organized and understood where our creative visions would ultimately lead. From concept to delivery, they created a product in a very clear and practical way.

Are there any areas they could improve?

No. They know what they're doing and they're very good at it.

Do you have any advice for potential customers?

Don't be afraid to give them more information than you think they need.

5.0
Overall Score They were great to work with from start to finish.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very upfront about deadlines and never missed one by so much as a minute.
  • 5.0 Cost
    Value / within estimates
    They're in the ballpark of what most companies offer for their services.
  • 5.0 Quality
    Service & deliverables
    We got the quality of product that we were hoping for.
  • 5.0 NPS
    Willing to refer

Video Production for Clinical Pathology Organization

"They’re able to work on multiple projects with different tones and styles and make each one feel unique."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Demo Duck produces promotional and educational videos, providing interview question design, filming, and post-production. They continue to support the association through a variety of video projects.

The Reviewer
 
201-500 Employees
 
Chicago, Illinois
Lotte Mulder
Senior Manager, ASCP
 
Verified
The Review
Feedback summary: 

Stakeholder feedback is overwhelmingly positive for Demo Duck's creative, on-time solutions. They provide useful advice to increase learning and project outcomes. Flexibility and superior project management highlight their high-quality work, as does a sense of fun created throughout the process.

BACKGROUND

Introduce your business and what you do there.

The American Society for Clinical Pathology (ASCP) is a non-profit organization. Our more than 120,000 members are pathologists and laboratory professionals. I direct ASCP Patient Champions, which is an advocacy program to empower and educate patients and caregivers on the laboratory's role in patient care as well as understanding lab results and treatment options. I also direct the ASCP Leadership Institute, which is an online leadership certificate program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Demo Duck?

I initially contacted them to create a promotional video for the Leadership Institute.

SOLUTION

What was the scope of their involvement?

They conducted and filmed interviews with multiple participants in the Leadership Institute’s pilot program. For the Patient Champions program, we travel together to the subject’s home in order to tell their story. The goal of the video is to educate the larger public about pathology and to empower patients and caregivers. It’s an ongoing project; we’ve done about 8 shoots over the last year and a half. They record me interviewing the Champion and then do all the editing and post-production.

They've created some other products for us as well. When one of our Champions passed away, they created a beautiful legacy video for her that was shown at all our meetings. The Leadership Institute is an online webinar-based program. We’d produced the webinars in-house for the pilot, but I asked them for help in creating a higher quality project when we launched the program. I created the PowerPoint and then Demo Duck recorded the voiceover and produced the final product.

When we started the Champions project, I'd never conducted an interviewed before. Demo Duck was really helpful in looking over the questions. They've also recommended some trainings on how to conduct more effective interviews. They’ll take notes while I conduct interviews, which gives me confidence that they’re there as a backup. They're really part of the overall process and not just the video production.

What is the team composition?

I work with three members of their team.

How did you come to work with Demo Duck?

ASCP worked with Demo Duck before so I was familiar with their work and thought it was excellent. I also liked that they’re based in Chicago.

What is the status of this engagement?

We started working together in January 2017. We have projects planned through June 2018 and we’re always looking for new ways to use them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been absolutely wonderful. Everybody really loves their videos, especially the editing, the production, and how they convey emotion. I’ve heard nothing but positive feedback. One of our Champions passed away and many people came up to me at the funeral to say that the video was wonderful and really showed who she was.

How did Demo Duck perform from a project management standpoint?

I always work with the same three people so we know each other really well at this point. They understand what we want and how we want it so the whole process is very smooth we go film a new Champion. In terms of communication, I have one point of contact and then she reaches out to the other members of the team. It's very clear and straightforward and never confusing. They're always very flexible and accommodating even when our schedule changes. Working with patients, sometimes there's an emergency surgery or some other issue. If I need to put a date on soft hold, they’re always willing to do that. They do absolutely phenomenal work and deadlines are always met.

What did you find most impressive about them?

Their passion and knowledge stand out. They're really easy and fun to work with, and the quality of their products are absolutely phenomenal. They’re able to work on multiple projects with different tones and styles and make each one feel unique. They create different emotions in each video and tailor it towards the specific project or person.

Are there any areas they could improve?

They're really busy, which is great because a lot of people want their services. I think expanding would make them even stronger.

5.0
Overall Score They're everything that I could wish for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always meet our deadlines and they're flexible when needed.
  • 5.0 Cost
    Value / within estimates
    The value for money spent is perfect.
  • 5.0 Quality
    Service & deliverables
    They do phenomenal work and deliver high-quality products.
  • 5.0 NPS
    Willing to refer
    Yes, I think they're great.