Social Media Marketing for Small Business Consulting Firm
- Social Media Marketing
- Less than $10,000
- Dec. 2020 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“They’re doing an admirable job.”
- Consulting
- San Mateo, California
- 1-10 Employees
- Phone Interview
- Verified
DemandLever is helping a business consulting firm generate awareness and be a thought leader on social media. The team manages the client’s Facebook business page, creates videos, and sends email newsletters.
The client is happy with the services that DemandLever provides. In terms of metrics, the yield they generate is high. The project management is seamless, and the team has developed a close working relationship with the company. Overall, they provide high-quality services that the firm appreciates.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the founder of a small business consulting firm, and I've been operating it for close to 20 years. I work with small and mid-sized companies, helping them with everything from strategic planning to operational improvements and financial management.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with DemandLever?
With the help of DemandLever, I’m trying to create more business awareness on social media and to achieve a thought leadership position.
SOLUTION
What was the scope of their involvement?
DemandLever offers a comprehensive list of services. At first, the engagement seemed fairly simplistic, but after a little while, they've covered everything I need to cover. They create content for me, and sometimes I give them a bit of direction. I tell them what topic I’d like to create something around, and they expand on it. They also do graphic design and written descriptions. At present, they’re only posting on my Facebook business page since I have another provider on LinkedIn. However, now that we have some experience with each other, I’m planning to have DemandLever help me with LinkedIn, Facebook, and potentially other channels.
Apart from that, we also do four short videos each month, and each video has a message and an opening caption. They mostly talk about resolutions to problems and how we can help people deal with leadership issues or things of that nature. Overall, they’re about strategic planning. They’re short, but they help add visual expression to what would only be a short bullet-point narrative. They also get more views than static images.
Finally, DemandLever does monthly email distribution for us. We call it a newsletter, but it’s more of a brief summary of the services we have. We remind people that we’re here to help them if they need us. For future tasks, we’re talking about creating landing pages and using the other services they provide.
What is the team composition?
I work with three people from DemandLever, consisting of a sales and marketing business development officer, a video editor and social media publicist, and a newsletter editor and publicist.
How did you come to work with DemandLever?
I saw DemandLever on a social media post on LinkedIn. I wasn’t actively looking for them; they were just something that caught my eye. At that time, I was thinking about letting people know what I did, and I’d give them the time of day to hear what they did. When we connected, I asked DemandLever to tell me what they were offering, and we looked at it.
For the price at which they were offering their services, I was impressed by the quality of their work and timeliness. Overall, I decided that their service was worth giving a try because of its cost-effectiveness.
How much have you invested with them?
I’ve spent around $1,500–$2,000.
What is the status of this engagement?
I started working with them in December 2020, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I get a report each week that shows me the number of likes, connections, CTRs, and other statistics we get. What I’m doing is pretty low-volume, so I don’t expect a high yield. However, the yields I’m getting are significant by comparison. If I’m sending out 200–300 emails and getting 5%–10% CTR, I’m satisfied with that. I know that if I scale this up, the results will probably be even more powerful.
Moreover, their services are inexpensive, and that’s one of the things that work well for them. Using them consistently and repetitively is quite an advantage for me as a client who doesn’t have a huge marketing budget but wants to get out there a little bit. On top of that, they have the ability to communicate and translate what I normally say in 50 words into something in 3–4 words.
How did DemandLever perform from a project management standpoint?
DemandLever has an approval process where they send samples of the narrative and creative materials for me to review or comment on. The process works pretty smoothly. I’ve developed a relationship with the DemandLever team through email. We can ask very easy questions and get quick answers. We’re learning how each other works, and by doing that, it’s much easier to do the things we’re trying to do. I can send them ideas and thoughts, and they’ll send me concepts and visuals around those ideas. This makes the process much quicker for both of us.
What did you find most impressive about them?
I’m very impressed with the fact that they offer a high level of quality in both their communications and responsiveness at the price point that they’re at. In other words, they’re doing an admirable job.
More importantly, I’m impressed with their personality. It’s not like I’m working with a company; I’m working with actual people, and that’s what really makes them different from other providers.
Are there any areas they could improve?
In the first few rounds of what we’ve done, I’ve given them feedback about consistency. When managing a brand, we should maintain a level of consistency. If we use this standard each time, it will save us time when we do the next round of engagements. I’m not 100% sure if DemandLever is cognizant of the previous brand requirements they may have done for someone else.
That being said, they’re a small business, so they don’t really have brand requirements. The only reason I have such requirements is that I consult with large media companies, so brand specifications and guides are always on top of my list. I’ve developed that for myself.
Do you have any advice for potential customers?
Look at what you want to do most. Start small; pick something. If you want to give video projects a try, pick a video and give DemandLever a project. If you want to see if it actually works, be willing to invest. If it works and you’re happy with that particular service, pick another service until you reach the point where you have all the services you’re looking for.
That’s exactly how I started with them: we started off small to see what they can do, and they came back with quality work. Then, we made a couple of videos, and those worked, too. We moved on to the newsletter, and it worked as well. Overall, if you’re doing business with DemandLever, treat the engagement like a ladder; get on the first step and see how you want to climb.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
"We’ve had no timing issues."
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I’ll definitely recommend them.